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Brand Hate: How Nigerian Businesses Can Deal With It
April 19, 2022
Our previous article dealt with brand hate and how businesses can deal with it. We identified several reasons why brands are hated. They include a feeling of indispensability on the part of brands, which evokes brand hate in customers; secondly, recognizing known customers while ignoring the unknown; third, not making products accessible and finally, … Continue reading Brand Hate: How Nigerian Businesses Can Deal With It
Business Growth Tips: How To Turn Your Customers Into Brand Advocates
April 19, 2022
A business owner who knows how important his or her customers are to the success of their enterprise will do all he or she can to please them. Besides their patronage, satisfied customers could recommend that business to their family and friends—and get people in their network to become buyers of that business’s products. Read more … Continue reading Business Growth Tips: How To Turn Your Customers Into Brand Advocates
Brands We Love: LeadCapital
April 19, 2022
LeadCapital is a financial services company which provides financial advisory and corporate finance services to individual and institutional clients in Nigeria. It is headquartered in Lagos and has offices in Abuja and Port Harcourt. From these sites, it serves organizations of varying types and sizes across the country. Read more about Business The company is … Continue reading Brands We Love: LeadCapital
Experiential Marketing: How Brands Can Win Customers (Part 2)
April 19, 2022
In our previous post, we discussed the concepts and rudiments of experiential marketing. We defined experiential marketing as the type of marketing brands undertake to give potential customers a feel of their products and sell the value of their brands and not necessarily their services and products. Read more about Business We noted that … Continue reading Experiential Marketing: How Brands Can Win Customers (Part 2)
Experiential Marketing: How Brands Can Win Customers (Part 1)
April 19, 2022
The concept of experiential marketing has not been experimented with by many Nigerian brands. It has been observed that foreign brands in Nigeria, such as Techno, Oppo, and primarily mobile device companies, have deployed the strategy of experiential marketing. Read more about Business According to studies, experiential marketing allows customers to directly use or … Continue reading Experiential Marketing: How Brands Can Win Customers (Part 1)
Brands We Love: Parresia Publishers
April 19, 2022
Parresia is a publishing company headquartered in Lagos. It publishes fiction and creative non-fiction primarily targeted at a Nigerian readership and has a nationwide reach. The company has been one of a few traditional publishing outfits in the past decade. It has caught the attention of book lovers thanks to the titles it’s put out, … Continue reading Brands We Love: Parresia Publishers
Brands We Love: Nimbles Engineering
April 19, 2022
Nimbles Engineering is a company that delivers projects and provides engineering services to businesses in multiple industries. Its solutions encompass the design, procurement, installation, and maintenance of electrical, mechanical, IT, and automation systems. Read more about Business The company provides solar energy products, security technologies, industrial automation, building technologies, and home automation solutions. It also … Continue reading Brands We Love: Nimbles Engineering
Brands We Love: Tersus Limited
April 19, 2022
Tersus Limited is a construction and engineering solutions company headquartered in the Victoria Island area of Lagos. They develop and improve buildings, roads, electrical systems, and drainage systems. They also offer mechanical engineering solutions in the transportation sector and deliver real estate projects for a diverse client base. Read more about Business As a multi-service firm, … Continue reading Brands We Love: Tersus Limited
Brands We Love: ConSol Limited
April 19, 2022
ConSol Limited is a contact centre services provider headquartered in Lagos. The company takes on customer and inquiry management tasks outsourced to it by businesses, including inbound and outbound engagement via telephone, email, social media, and the web. Read more about Business Agents who work with ConSol handle the following for its clients: customer feedback … Continue reading Brands We Love: ConSol Limited
How To Increase Brand Awareness
April 19, 2022
Many brands that have been launched in the past often find it difficult to make themselves known. Despite efforts, they seem to live in obscurity, thus, crippling their growth. Building a brand is not easy, as it will require so much work for it to take off. One of the things you have to … Continue reading How To Increase Brand Awareness
Brands We Love: Pruvia Integrated Limited
April 19, 2022
Pruvia Integrated Limited is a provider of general business support services. They deliver human resources, payroll, fleet management, and other corporate services to organizations across several industries, and take on tasks outsourced to them by companies seeking expertise that they do not possess internally. Read more about Business Offerings available from Pruvia include talent acquisition, … Continue reading Brands We Love: Pruvia Integrated Limited
Brands We Love: Seagle Property Development Company
April 19, 2022
Seagle Property Development Company is a real estate planning, development, management and investment firm that constructs and delivers residential and commercial property in Lagos. Its market is primarily the upscale business districts and neighbourhoods of the city. Read more about Business Its buildings have a contemporary look to them; Seagle appears to place a premium … Continue reading Brands We Love: Seagle Property Development Company
3 Made In Nigeria Fashion Brands On Facebook
April 19, 2022
Imagine having to import all the fashion products you buy with the current economic situation. That will be brutal, right? The cost of the products itself plus the cost of importation. In no time, there will be deep holes in your pockets. We all use a degree of fashion items daily. We definitely cannot do … Continue reading 3 Made In Nigeria Fashion Brands On Facebook
How To Win Your Digital Marketing And Branding Game With The Five Love Languages
April 19, 2022
The most successful companies invest in their customers’ happiness. They deploy several means to show how much they love and understand their customers and act accordingly. The biggest secret behind millions of customer bases of leading companies in the love affair that exists between the customers and their brand. Leading companies treat their customers … Continue reading How To Win Your Digital Marketing And Branding Game With The Five Love Languages
Brands We Love: Chemiron
April 19, 2022
Chemiron is a Nigerian pharmaceutical company and one of the leading supplement producers and suppliers in Nigeria. It develops, produces and markets a range of medical products that are aimed at improving the quality of life of its diverse customer base. Read more about Business The company serves a growing population—people who want to improve … Continue reading Brands We Love: Chemiron
