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According to studies, brand hate may take several dimensions, which are not restricted to the calculated and intended motive to discredit, repudiate, or avoid a brand. In Nigeria, brand haters demonstrate their distaste for brands through private and public criticisms, product defamation, boycotts, protests, retaliations, and brand switching. The consequences of brand hate can’t be overestimated. This article explains how brands can deal with hate before things get out of hand.
Fail To Offer Bargain Satisfaction
Pretend To Be Indispensable
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The ability to feel that you are irreplaceable as a brand can unwittingly make you disregard customers, even if there is a need to give them attention. Hence, the brand fails to deliver and doesn’t feel bad about it. Brands that feel indispensable and irreplaceable often offer condescending services making customers feel betrayed, misunderstood, and even underestimated. This can naturally ignite hate and then rebellion. Therefore, the ability to constantly of top-notch notch services and continued servicing of custotouchpointsints is the easiest path to overcome and even avoid brand hate altogether.
Ignore Anonymous Customers
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In fact, in the banking sector, some banks are hated by a large section of the country because they see the bank as a bank that treats those outside the upper class with condescending customer service.
Make New Products Inaccessible
Closing RemarksBy all means, brands must do their best to avoid or contain brand hate. When brand hate is out of hand, the consequences can be irredeemable. Hence, this article offers key insights into managing, avoiding and controlling brand hate. This article states four ways: offering bargaining satisfaction, never acting indispensable, never ignoring anonymous customers and making products accessible. Featured Image Source: Wordtracker
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