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Email Marketing Campaign Strategies

April 19, 2022

Email marketing is simply a strategic and periodical email sent by a business to communicate to both the old and potential audience. It is a series of planned marketing campaign content distributed through electric mails to achieve some specific goal, which could be to generate traffic, create awareness, nurture lead or generate revenue. Read … Continue reading Email Marketing Campaign Strategies

10 Ethical Steps To Handling Customers’ Complaints

April 19, 2022

Probably you must have heard this phrase made popular by successful retailers like; Harry Gordon Selfridge, John Wanamaker and Marshall Field: ‘the customer is always right.’ The trio believed that customers complaints should be treated speedily and with all alacrity so that they don’t feel cheated or deceived. Do you know why? Customers create … Continue reading 10 Ethical Steps To Handling Customers’ Complaints

Low-Cost Offline Business Promotion Strategies

April 19, 2022

The advent of modern-day technology has made online marketing and business promotion the talk of the day. The use of social media has made digital marketing the front, centre, and back of business promotion and visibility in the last ten years. Why this is good and affordable, it does not conceal in total the … Continue reading Low-Cost Offline Business Promotion Strategies

Things To Consider While Writing A Marketing Plan

April 19, 2022

A marketing plan is a systematic documentation of a business marketing action. A map that depicts how a business should organize, execute, and track its marketing strategies over some time. A marketing plan is a detailed roadmap that contains all the necessary marketing strategies that a business wishes to employ in promoting itself before … Continue reading Things To Consider While Writing A Marketing Plan

4 Reasons Why Small Businesses Fail In Nigeria

April 19, 2022

Business failure is common in most parts of the world, however, most businesses that experience failure are mostly startups and small businesses. Read more about Business In as much as most Nigerian startups have grown significantly over the past few years due to the population of the country and the total addressable market, it … Continue reading 4 Reasons Why Small Businesses Fail In Nigeria

How Business Toolbox Aids Business Growth

April 19, 2022

Over time, businesses experts have come to the understanding that a business toolbox that contains various business-related tools are essential in making a business thrive. Read more about Business In a business toolbox, these tools are conceptual frameworks that are specifically designed to help business practitioners solve concrete and limited business problems in a … Continue reading How Business Toolbox Aids Business Growth

Leveraging Google As A Tool For Business Growth

April 19, 2022

Google is undoubtedly one of the most powerful marketing tools businesses can leverage, because it is a platform that helps you find just about everything you could possibly need, regardless of what you’re searching for. Read more about Business As a business owner, you can utilize Google to organize your business, establish an online … Continue reading Leveraging Google As A Tool For Business Growth

Low Budget Business Marketing Tips

April 19, 2022

It is not enough to write down a business plan/proposal or to start one: marketing is important because, it is the oxygen of every business or company, both small and large businesses. But, to some entrepreneurs and business owners, marketing sounds scary and challenging to them. Read more about Business This in part may … Continue reading Low Budget Business Marketing Tips

CAREER TECH

How To Begin A Career Path In The Tech World

April 19, 2022

The tech world is an ever-growing, ever-expanding and ever-encompassing field of life, therefore switching careers into the tech world is a great decision. There is a myriad of opportunities in the tech ecosystem, this is because every field of life is going digital. Everything in this jet era is going techy and digital, hence … Continue reading How To Begin A Career Path In The Tech World

Politics

Issues Nigerians Must Consider Before Casting Their Votes In The 2023 Presidential Election

April 19, 2022

It is roughly thirteen months to general elections coming up in February 2023. Over twelve candidates across the country have declared their interest to run for the highest office of the land. Campaign promises are scurrying left, right and centre. Supporters are rolling out their drums of support for their preferred candidates. Posters, billboards, … Continue reading Issues Nigerians Must Consider Before Casting Their Votes In The 2023 Presidential Election

By nnaemeka-emmanuel

CAREER

How To Think Critically At Work

April 19, 2022

Critical thinking is the ability to evaluate an issue with the aim of arriving at a conclusion or judgement. The aim of critical thinking is essential to provide solutions. It is also about having independent thoughts and ideas, forming your own opinions about a matter. Read more about Career It is always so much … Continue reading How To Think Critically At Work

CAREER

How To Establish Healthy Work Boundaries As A Leader

April 19, 2022

Boundaries are a prerequisite for healthy relationships. And without healthy relationships, there are no successful leaderships. Boundaries are a form of restriction, separating oneself from another to minimize conflicts. Read more about Career Boundaries are important to: Prevent burnout Protect and grow a relationship Enjoy freedom Simple ways to set boundaries as a leader … Continue reading How To Establish Healthy Work Boundaries As A Leader