BUSINESS

Creating a Powerful Branding Experience for African Businesses

  Creating a unique branding experience for African business owners requires a nuanced understanding of the cultural, social, and economic contexts in which they operate. Africa is a vast and diverse continent, with over 1.3 billion people spread across 54

20 Business Wisdom Entrepreneurs Can Learn from the Bible

  The Bible is not only a religious text but also a source of wisdom and inspiration for entrepreneurs. The Bible provides entrepreneurs with guidance and principles that they can apply to their businesses. Here are 20 business wisdom entrepreneurs

7 Outbound Sales Strategies to Grow Your Business Revenues

  Outbound sales strategies are approaches to selling in which the seller actively reaches out to potential customers and tries to convert them into leads, prospects, and (finally) paying customers. This differs from inbound selling, which happens when a business

Craft a Marketing Message that Attracts More Customers

  There’s more to marketing than publicizing your business across social platforms and communication channels. At the core of a successful marketing strategy lies a strong message, one that resonates with its recipients—the people you’re looking to reach with it.

6 Steps to Market Your Product or Service Through Webinars

  A webinar—short for web seminar – is an online session hosted by an individual or organization, and attended by several persons. Webinar facilitators use the event to share and expound upon specialized information, train participants, conduct product demos, and

5 Tactics for Managing Paid Customer Acquisition During A Downturn

  The outbreak of the COVID-19 pandemic had a significant impact on businesses, and customer acquisition is one area that has been affected. With consumer behaviour changing rapidly, businesses are finding it challenging to maintain or grow their customer base.

7 Steps to Becoming Financially Stable as a Business Owner

  The average entrepreneur devotes a great deal of their thought, time, and strength to building their business. Many also pour a lot of their money into it, especially if they’re bootstrapping at its early stages. In not a few

5 Things Businesses Should Do Before the 2023 Elections

  As the 2023 federal legislative and presidential elections draw closer, Nigerians are starting to plan for the momentous day. They are stocking up on household supplies and making sure that they have all the basic items they’ll need to

Building a Sustainable Foodtech Company in Nigeria

  Nigeria, like many other countries around the world, is facing a growing problem of food insecurity. And with a population of over 200 million people, the country is struggling to feed its people, and the situation is expected to

A Sustainable Logistics Strategy for Your FoodTech Company

  As a FoodTech company operating in Nigeria, the development of sustainable distribution and logistics is one of the most critical components of your business strategy. Nigeria, like many developing countries, presents a unique set of challenges when it comes

Dillali Secures Funds to Empower African Entrepreneurs

  Dillali, which is a platform that offers innovative financial record-keeping, has recently declared that it has successfully concluded a bridge funding round. The round received support from investors such as Raw Ventures, Lemonade Stand, and DF Syndicate. With the

Grow Your Kitchen Business Using Instagram

  Instagram is one of the most popular social media platforms with over 1 billion active users. Its popular usability makes it an excellent platform for businesses to showcase their products and services. For kitchen businesses, Instagram can be a

Cracking the Code of Successful Advertising

Advertising is a crucial component of any successful business strategy. It helps to reach potential customers and build brand awareness, which in turn leads to increased sales and growth. However, not all advertisements are created equal. To achieve success in

A Strong Product Differentiation Strategy for Your Tech Startup

In today’s highly competitive business landscape, differentiation is key to success. For tech startups in Nigeria, building a strong product differentiation strategy is critical to achieving sustainable growth and profitability. In this article, we will discuss what product differentiation

Building a Strong Customer Advocacy Program for Your Tech Startup

  In today’s competitive business environment, having a strong customer advocacy program is crucial for the success of any tech startup. A customer advocacy program is a strategy designed to turn satisfied customers into brand ambassadors who can promote your

How To Improve Communication with Your Customers for Business Growth

  It is essential that your business can sustain quality communication with its customers. According to proven studies, SMEs and larger corporations that engage their clients in meaningful ways are more likely to keep them satisfied and loyal than those

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