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  It is essential that your business can sustain quality communication with its customers. According to proven studies, SMEs and larger corporations that engage their clients in meaningful ways are more likely to keep them satisfied and loyal than those that don’t. The results show high or increased sales volumes and boost to bottom lines.
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If you’d like to enjoy the benefits that improved communication can bring to your enterprise, here are seven things you can do to lift the quality of your interaction with your customers:

Be Available

Your customers will likely want to be able to reach you for as long as the sun is up. Ensure that they can get through to your business via any one of their preferred channels (whether it’s voice calls, email, or social media). And when it’s office hours, make sure there’s someone on hand to receive them (physically or through other means where appropriate).

Be Professional and Appealing

Set yourself up to come across as professional by all means. But don’t let this get in the way of being humane and empathetic. Unless you can straddle these two ends, your communication with customers will sound either too rigid or overtly carefree. Neither augurs well for your business. But if you hit the mark, the people who buy your products will also be satisfied with your customer service.

Provide Accessible Guides

Most of your customers won’t want to always call you up whenever they have questions about your products or services. Why not make it easier for them to help themselves with answers? You can do this by providing guides like Frequently Asked Questions (FAQs), video tutorials and infographics, which the public can consult for tips to resolve their simpler issues. This will free up time and space for you to address fewer, more complex concerns.
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Quickly Attend to Complaints

Deal with questions and complaints at the swiftest pace possible. If you are slow at responding to customer issues, they may get dissatisfied with your service delivery and pitch their tent with your competitors instead. But if you provide satisfactory answers quickly enough, they’re likely to stay with you. And retaining decent patronage can only be good for business.

Anticipate Customer Needs

Don’t just address concerns when they arise. Anticipate them and prepare responses before they come up. Admittedly, achieving this will take you a bit more time and demand some resources. But it’ll be worth the effort in the end, as your foresight will be rewarded by strengthened customer loyalty and more referrals.

Let Them Talk

Let your customers express themselves fully when they communicate with you. Avoid interrupting them, as this will give them the impression that you’re not interested in what they have to say. Even if you already have an answer to their ongoing question, be courteous enough to let them finish with their inquiry or complaint.

Be the Expert

The more definitive and clarifying responses you can provide, the better your customers will trust you. If you demonstrate a deep knowledge of your products as solutions to their specific problems, they’ll be ready to purchase those products from you.
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Final Words

You want to make your communication with your customers as helpful to them as possible. You’ll also need it to yield positive results for your business. Follow the tips we’ve run through here, and you’ll be closer to making these two things happen. Featured Image Source: UpRaise
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This article was first published on 20th February 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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