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While inbound tactics (such as SEO, interactive email signups, infographics, and whitepapers) are a great way to draw your ideal audience closer to you, your sales efforts will yield even more fruit if they also incorporate outbound selling. Here we’ll have a look at seven of such approaches, which you can adopt to grow your revenues.
WebinarsWebinars—or web seminars –are online meetings involving a facilitator (in this case a business) and an audience. These events are held to train attendees, share insights with them, or tackle specific concerns that they may have. If you’re smart at organizing webinars, you could scoop up more than a few strong leads and prospects from them, and take them down the path to becoming your customers. Webinars that succeed at this are usually those which provide valuable information to participants.
Social SellingSocial selling involves connecting with potential clients on social platforms or settings with the intention of starting, nurturing, and building a relationship with them over time. The aim here will be to make the other party trust you enough to begin purchasing your products or services. You may light the match on social selling by befriending and then engaging valuable leads on social media like LinkedIn or Twitter, or even speaking with them at physical forums.
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Live ChatMany business websites now come with a live chat feature, which you’ll typically find at the bottom right portion of their page. This feature provides visitors with answers to basic questions and may lead them to a representative of the business if the inquiry is of a more complex sort. The capabilities of chatbots continue to strengthen, as Artificial Intelligence grows ‘smarter’.
Requested ReferralsReferrals are among the most effective ways to win new customers. That’s because most people are more likely to try a product or service that their friend or family introduced them to, compared to one that a business tried to sell to them. If your present customers are satisfied with your products, you can ask them to refer their contacts to you. Having your customers act as ambassadors for your brand could do great things for your enterprise.
Personalized EmailsEmails are the most preferred means of communicating formally within a professional context. So it’s perfectly fine to try reaching potential clients via this means. Build an email list of qualified leads, and run an email campaign by sending them content that they’ll find valuable. Do this to guide them down the route to becoming paying clients. Make sure your emails to them are personalized, i.e. addresses recipients by their first name. This is far more effective than simply referring to them as ‘sir’ or ‘madam’.
Online CommunitiesThere’s a lot that businesses can gain from being part of an online community (such as an internet forum or a Facebook group). The biggest ones have tens of thousands of members and are often a gold mine for SMEs trying to connect with potential and existing customers. Business or brand-oriented gathering places may offer your business a chance to tell your target audience why your product or service can solve a problem that they have.
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Cold CallsSome sales experts would have you believe that cold calling is ineffective. But this is only true for certain approaches to cold calling. If you’re going to win with this strategy, you’ll need to learn what you can about the people you’re trying to call. And when you ring them up, don’t start out by trying to sell; that’s what puts the public off. Instead, talk with them about the challenge they’re facing, go over solutions they may have explored so far, and then suggest your product or service as something that could make a difference for them.
Final WordsOutbound sales strategies work. That’s why millions of businesses across the world continue to use them. They may be the tools you need to deploy in order to achieve growth at your enterprise. Featured Image Source: Super Office
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