BUSINESS

Six Benefits of Joining the Club Connect

    What is Club Connect? Club Connect community is a one-stop shop for Businesses in Nigeria to launch, scale, and improve their business processes via a concerted community approach. By adopting a concerted community approach, this community empowers entrepreneurs

6 Technologies You Need to Scale Your Business in 2023

  Businesses built for the contemporary age are technology dependent. And as you scale yours, you’ll need to deploy a selection of essential tech tools to streamline operations, enhance productivity, and meet increasing customer demands. Building out your enterprise requires

Unlocking the Potential of Proptech Startups in Nigeria

  The real estate industry in Nigeria is experiencing a significant transformation with the rise of Proptech startups. These technology-driven ventures are revolutionizing how properties are bought, sold, rented, and managed. For entrepreneurs and investors looking to tap into the

Using Hashtags for Social Media Marketing

  Hashtags have become a powerful tool in social media marketing, allowing businesses to expand their reach, increase engagement, and enhance brand visibility. In this analysis, we will explore the significance of hashtags in social media marketing and provide a

Guide on How to Create a 60-Second Video for Your Business

  Videos have become a popular and effective medium for businesses to engage their audience, communicate their brand message, and drive conversions. With the rise of social media and shorter attention spans, creating concise and impactful 60-second videos has become

How to Run Successful Social Media Contests and Giveaways

  Social media contests and giveaways have become popular strategies for businesses to engage their audience, increase brand awareness, and drive user participation. In Nigeria, where social media usage is on the rise, running successful contests and giveaways can have

How to Make Hair Creams for Nigerians

  Producing hair cream specifically for Nigerians requires careful consideration of the unique hair care needs and preferences of the local audience. In this analysis, we will explore the ingredients commonly used in hair cream production and provide a step-by-step

Optimizing Customer Support and Engagement for Nigerian FinTech Startups

  In the fast-paced and competitive landscape of the Nigerian FinTech industry, providing exceptional customer support and engagement is crucial for the success and growth of startups. Building strong relationships with customers, addressing their needs, and delivering a seamless experience

Mobile Banking Opportunities for Nigerian FinTech Startups

  The rise of mobile banking has revolutionized the financial industry globally, and Nigeria is no exception. With a high mobile penetration rate and a growing demand for convenient and accessible financial services, mobile banking presents significant opportunities for FinTech

Exploring Cross-Border Payments Solutions for Nigerian FinTech Startups

  As the global economy becomes increasingly interconnected, the need for efficient and secure cross-border payment solutions is crucial for Nigerian FinTech startups. These startups play a vital role in facilitating international transactions, supporting global trade, and driving economic growth.

How to Maintain High Customer Patronage Despite Surging Inflation

  In recent times, Nigerians have had to cope with increasing inflation. This is a challenge for businesses. As prices have risen, customers have become more cautious with their spending, leading to decreased sales and customer patronage. But this doesn’t

Generating Recurring Revenue in Tech Startups with Subscription Models

  In the ever-evolving landscape of tech startups, finding sustainable and predictable sources of revenue is crucial for long-term success. One effective strategy that has gained significant traction in recent years is the implementation of subscription models. Subscription-based business models

How to Protect Your Business from the Naira Devaluation

  Earlier in June, the Central Bank of Nigeria announced that it was doing away with the long-standing fixed exchange rates for the naira. In a disclosure that grabbed headlines nationwide, the apex bank said that it would now float

How Business Owners Can Cope with the Present Inflation in Nigeria

  The National Bureau of Statistics (NBS) says Nigeria’s headline inflation rate increased to 22.22 per cent on a year-on-year basis in April 2023. According to the report, the figure is 0.18 per cent points higher compared to the 22.04

Simplified Strategies for Effective Product/Service Marketing

  In today’s competitive business landscape, effective marketing is essential for attracting customers and driving sales. However, marketing can sometimes seem complex and overwhelming. This essay aims to simplify marketing strategies and provide actionable tips to help businesses effectively promote

How Business Founders Can Avoid Burnout

  The entrepreneurial journey is often marked by intense dedication, long hours, and relentless pressure to succeed. Unfortunately, these factors can lead to burnout, which not only affects the well-being of business founders but also hampers the growth and success

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