BUSINESS

Growing Sales Through Partnerships in Nigeria

  In today’s Nigerian business environment, it’s not always easy to grow sales. The market is competitive, and many small businesses are trying to survive. But there’s a secret weapon that smart entrepreneurs are using to grow faster: partnerships in

How to Develop a Marketing Plan for Your Nigerian Startup

  Starting a business in Nigeria can be both exciting and overwhelming. You have a great idea, maybe even a solid product or service. But then comes the big question: “How do I let people know about it?” That’s where

How to Set Up Social Listening for Your Small Business Using Free Tools

  For small businesses in Nigeria, understanding what customers are saying online is crucial. Social listening helps you track conversations about your brand, industry trends, and even competitors. The good news is you don’t need expensive software to get started.

Real Estate Overtakes Crude Oil in Contributions to Nigeria’s GDP

  The real estate sector now contributes more to Nigeria’s GDP than crude oil. That’s according to the Nigeria Bureau of Statistics (NBS), the country’s official data bank. The sector now ranks third in terms of its share of Nigeria’s

5 Unique Ways to Grow Your Business with WhatsApp in Nigeria

  Nigeria is reported to have about 51 million active WhatsApp users. In other words, about one in four active mobile lines are engaged on the messaging app. If you’re knowledgeable about various ways to grow your business with WhatsApp,

6 Marketing Tips for Nigerian B2B Startups

  Good marketing often requires a mix of business acumen, cultural awareness, and financial prudence. This is particularly important for B2B (Business-to-Business) startups, whose primary client base is other businesses. Maximising ROI on marketing expenditure is near impossible without these

10 AI Prompts to Help You Build a Successful Business in Nigeria

  The quality of output you get from platforms like ChatGPT and Claude depends on the kind of AI prompts you use. There’s a lot you can do when you know how to prompt these systems. And that includes learning

Get 100 Free Business Leads This August with Connect Nigeria

Are you ready to take your business to the next level? Connect Nigeria is giving you a golden opportunity to grow your network and increase your sales pipeline with 100 free business leads starting this August! Read more about Business

10 Tips for Marketing to Young Nigerians

  Nigeria has a young population. Almost 60% of its people are 30 years old or less. Businesses in the country ought to be cognizant of this fact. Yet, much of their marketing and selling remains geared towards the older

How to Use AI to Make Investment Decisions

  Artificial Intelligence is proving to be the defining technology of the present decade. Think of the many ways it’s being applied: in design and content creation, medical diagnoses and health management, as well as recommendations for leisurely activity. You

How to Grow Your Business on Instagram in 2025

  Instagram has a large contingent of users from Nigeria. One source indicates that well over 12 million Nigerians are on the platform. They utilise it for various reasons—keeping up with the lives of friends, getting updates about celebrities, and

5 Unique PropTech Startup Ideas for Nigerian Entrepreneurs

  Contemporary technologies hold great promise. If employed smartly and effectively, they could solve long-running problems in many domains, including real estate. While the PropTech startup ideas we’ve seen come to life are exciting, there’s much more that could be

Cosmas Maduka: From Akara Seller to Coscharis Group

People are asking who made it from grass to grace in Nigeria, and 99.9% of the answers are entertainers and sports figures. There seems to be disillusionment in the country, but there are a few. Today, let’s focus on the

Build Connections That Drive Growth at the Connect Nigeria Business Mixer

The countdown is on! This Friday, 25th July 2025, forward-thinking professionals, entrepreneurs, and business leaders will gather for the highly anticipated Connect Nigeria Business Mixer — an event designed to spark collaboration, create meaningful connections, and unlock business opportunities. Read

July Business Mixer: Your Strategic Reset for the Second Half of the Year

As the calendar flips into the second half of the year, many businesses are taking stock, reviewing first-half performance and refining strategies to finish strong. In this crucial window of reflection and recalibration, the July Business Mixer arrives at the

How to Market Your Product to Nigerians: 7 Useful Tips

  Every country has its own unique culture (or set of cultures). For businesses, this means that while general rules for customer engagement and acquisition may apply, they will be most effective if they are adapted to the unique realities

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