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There was a time when there were hardly any third-party marketing tools for brands on Instagram. In 2020, however, this has changed and there are now a plethora of Instagram tracking apps and tools the average Instagram user can lay their hands on. 

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Now, the challenge is zeroing in on the right Instagram analytics tools. Finding a reliable long, long-term solution is quite tricky due to Instagram’s recent surge in popularity and frequent changes to its API. 

That is why I’ve compiled a list of Instagram analytic apps and tools that will help you master your data and metrics. Whatever your goals are, this list of free and paid Instagram reporting tools will help you master your key marketing metrics in no time. 


Iconosquare is an analytic tool designed for brands on Instagram and Facebook which operates multiple accounts. It provides valuable insights into metrics such as engagement, competitors, and industry influencers who are interacting with your posts. In addition to offering you analytic tools, Iconosquare provides a free Instagram audit for business profiles. The audit ensures that your profile is sticking to the platform’s best practices and conducts a general assessment of your account settings, especially your 30 most recent posts. With the increasing competitiveness of Instagram, it is never a bad idea to have a bird’s eye view of your online presence. Iconosquare gives you this vantage point. 

Instagram Insights 

Instagram Insight is a built-in feature for business accounts on Instagram. This tool is completely free and provides its users with complete data on impressions, engagement, reach and top posts among other metrics. With a tool such as this, you can understand your audience better, who they are, the demographics they fall under, and the platforms the bulk of them are from. 

Union Metrics 

Though this tool may not be as advanced as some others on this list, it has a handy feature called Free Instagram Checkup. This feature brings up several suggestions which Instagram users can use to boost the engagement and reach of their brands. It also enables users to monitor all the conversations around their brand using a keyboard feature. Union metrics is a great tool to get comprehensive reports on top hashtags, followers, and average post engagement. 


While it is always good to have insights into past performance, being able to analyse real-time data can also be beneficial. That is where Keyhole comes in. Keyhole offers real-time hashtag tracking for Instagram, provides suggestions on hashtags for social media contests, brand campaigns, or other marketing efforts that pertain to hashtags. Asides from providing hashtag insights, Keyhole also shows additional data on best performing posts containing your hashtags, posts and related hashtags with high-level engagement. 

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While other tools here lay emphasis on the best timeframes to post, Squarelovin shows you even the worst times to posts. It also enables you to monitor and manage all the user-generated content posted by your customers. E-commerce businesses, in particular, can find Squarelovin helpful since they rely on such content.


The new wave of social selling points to the need for brands to embrace analytic tools that keep them informed on the best-selling products. One of such tools is Curalate, a platform that curates user-generated content to help brands that rely on social selling. It provides users with a link called “Like2Buy” which enables them to track the ROIs of their social campaigns. Not only does Curalate determine your most valuable content, but it also gives insights into the financial returns from your Instagram campaigns. 

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This article was first published on 13th February 2020


My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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