Nigeria’s Digital Future: 2025 Digital Trends Every Business Leader Must Watch
14th April 2025
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By reuben-kalu
14th April 2025
By reuben-kalu
April 18, 2025
Nigeria’s media and advertising industry has come into its own in recent times. This renaissance has been driven by creative entertaining, marketing content, and rapidly rising digital engagement numbers. While traditional media has remained relevant, online platforms are giving smaller businesses an opportunity to reach huge audiences at a fraction of the cost that … Continue reading 10 Facts about Nigeria’s Media and Advertising Industry
April 17, 2025
Nigeria needs more social enterprises. These organisations operate in ways similar to any regular business. They seek to generate revenue from market activities. But they aren’t primarily driven by a profit motive. Instead, their central aim is to address social and environmental concerns. If you’re passionate about the entrepreneurial route, you may find the … Continue reading 7 Social Enterprise Business Ideas for Nigerian Changemakers
April 17, 2025
Organisations that want to remain a going concern will prioritise selling. If you’re great at converting prospects into customers, you could create a business around helping others sell their products and services. But first, you’ll need to know how to start a sales outsourcing company. Read more about Business This article will explain the … Continue reading How to Start a Sales Outsourcing Company in Nigeria
April 15, 2025
Did you know that you can make money from trading agricultural commodities online, even without possessing those items physically? There are web platforms and apps that give you access to national and international commodities markets, where these things are bought and sold. If you purchase and sell agricultural goods at the right time, you … Continue reading How to Make Money from Trading Agricultural Commodities Online
April 14, 2025
In recent years, Nigeria has made considerable strides in embracing the digital revolution. As 2025 unfolds, the nation’s digital landscape reveals a mix of tremendous growth, evolving technologies, and lingering challenges. Drawing insights from the latest “Digital 2025” global report by DataReportal, we examine how Nigeria is positioned to harness emerging digital trends and … Continue reading Nigeria’s Digital Future: 2025 Digital Trends Every Business Leader Must Watch
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By reuben-kalu
April 12, 2025
Starting a business from nothing can feel scary. You may have big dreams, but you don’t know where to begin. The good news is, every successful business started from scratch. With the right steps, you can build something great too. Start with a Clear Idea Every business begins with an idea. What do you want … Continue reading How to Build Any Business from Scratch
BUSINESS Entrepreneurship Start ups
April 10, 2025
Starting a business is exciting, but getting funding to grow can be challenging. Many new businesses struggle when seeking funding because they make simple mistakes. If you want to attract investors and get the support you need, avoid these common errors. Not Having a Clear Business Plan Investors want to know how your business will … Continue reading Top 10 Mistakes Startups Make When Seeking Funding
April 10, 2025
Running a fashion business is exciting, but sometimes it can feel challenging to keep the creative ideas flowing. Whether you’re designing new pieces or finding ways to market your brand, creativity is the key to standing out in the fashion world. If you’re looking for ways to boost your creativity, here are some simple tips … Continue reading How to Become More Creative in Your Fashion Business
April 10, 2025
Running a shoe craft business is a labour of love. You create unique, handmade shoes that tell a story. But how do you get people to see your work without spending money on ads? Social media is a powerful tool, and with the right approach, you can market your shoe craft business for free. Here … Continue reading How to Market Your Shoe Business on Social Media with No Money
April 9, 2025
Whether you’re new to farming or have been in the business for a while, you need resources to produce crops and rear livestock. Without these resources—called farm inputs –you can’t run a farm. Now, if you’re the typical contemporary tech-savvy person, you may prefer to purchase those items online, instead of taking a trip … Continue reading 7 Websites for Buying Farm Inputs in Nigeria
April 9, 2025
Applications are ongoing for the Inclusive Action Awards. This program aims at recognizing SMEs in emerging markets that create economic opportunities for women, whether as entrepreneurs or employees, or consumers. If you run a women-led business that’s contributing significantly to the economic empowerment of women, you may consider entering the awards. Read more about … Continue reading Apply for the Inclusive Action Awards 2025 for Women-Led SMEs
April 9, 2025
There are many ways for writers to earn a living with their skills. In Nigeria, many of them choose to become freelancers. Others land full-time jobs producing content for businesses. A smaller number try to succeed with authoring books. But not a lot of people think about how to make money from writing newsletters. … Continue reading How to Make Money from Writing Newsletters
April 9, 2025
It’s always a good idea to learn what you can about a market before trying to sell to it. This way, you’ll know who you’ll be selling to, and come up with ways to appeal to them specifically. Many businesses realize this, so they’re utilizing a lot more consumer data than they previously did. … Continue reading How to Start a Market Research Business in Nigeria
April 9, 2025
Networking remains one of the most powerful tools for business growth, and the Connect Nigeria Business Mixer is still the place to be. While we were excited to welcome you on April 25, we want to inform you that the event has been rescheduled to a new date: Friday, May 30, 2025, at Victoria Island, … Continue reading Date Change: Connect Nigeria Business Mixer Now Holds on May 30, 2025
April 5, 2025
Nigeria’s agriculture value chain is worth $85 billion. It consists of crop and livestock farms, processing facilities, distribution systems, agricultural finance, and so much more. All across this chain, agribusiness opportunities abound. If you’re innovative, bold, and well informed, you could reap healthy returns from investing in these opportunities. Read more about Business There’s … Continue reading 7 Lucrative Agribusiness Opportunities Nigerians Can Invest In
April 5, 2025
When founders and informed investors weigh business ideas, one thing they consider is the business’s scalability. A lot hinges on the likelihood of an enterprise scaling successfully—catering to increasing demand, expanding without major hitches, and maintaining efficiency amidst growth in productive capacity. If you’re weighing a possible entrepreneurial pursuit, you should look for signs … Continue reading 10 Signs that Your Business Idea is Scalable
April 5, 2025
Farms are the production ground for most of the food we consume, whether they’re plant or animal-based. However, managing a farm and keeping it productive is tedious work. This difficulty discourages many people from getting involved in agriculture at the base level. But if they knew how to invest in farmland and earn passive … Continue reading How to Invest in Farmland in Nigeria and Make Passive Income
April 5, 2025
The Nigerian economy, already reeling from the impact of sky-high inflation and unstable exchange rates, may be about to face more challenges. The fallout from US President Donald Trump’s tariffs—especially the ones that directly apply to Nigeria and other countries –could be significant. Read more about Business Most Nigerians will see America’s tariffs as … Continue reading How US President Trump’s Tariffs Could Affect Nigeria’s Economy
April 5, 2025
The startup boom that we’ve witnessed in Nigeria has been powered by the ingenuity of smart young people. Their tech-savvy, innovation, and eyes for opportunities is fueling an ongoing transformation of the country’s economy. But there have been other contributors to this growth, including venture capital firms. If you would like to support startup … Continue reading How to Set Up a Venture Capital Firm in Nigeria
April 5, 2025
Nigerian women are entrepreneurial people. Current estimates indicate that they own between 39% and 41% of businesses in the country. That’s much higher than the sub-Saharan African average of 29% and the global figure of 33%. However, they face significant challenges in their pursuit of business success. There’s a great need for programs that … Continue reading 10 Programs that Empower Women Entrepreneurs in Nigeria
April 4, 2025
Stock markets are often a great place to invest. That’s because they allow you to own a portion of some of the largest companies in a country. But the value of stocks isn’t fixed. If your holding is in a solid company, it’s likely to become more valuable over time, despite short-term dips. But … Continue reading What You Should Do When the Stock Market Crashes
April 3, 2025
Female startup founders in Nigeria are in dire need of venture capital firms that will commit to funding them. Here’s why: Only 7% of African startups funded by investors in 2023 were led by women. In 2024, that percentage of Female-Led Startups fell to an abysmal 1%, with 5.5% going to founding teams comprising … Continue reading 5 Venture Capital Firms that Fund Female-Led Startups in Nigeria
April 3, 2025
The collection and use of consumer data is a big part of modern marketing. It makes the whole process of campaign planning, design, execution, and monitoring easier and more effective. It’s one of the reasons digital media delivers better Return on Ad Spend than many traditional channels. But with it comes Consumers’ Data Privacy concerns. … Continue reading How Marketers Should Address Consumers’ Data Privacy Concerns
April 2, 2025
Networking is a powerful tool for business growth, and there’s no better place to make meaningful connections than at the April edition of the Connect Nigeria Business Mixer, the first for 2025. Set to take place on Friday, April 25, 2025, at Victoria Island, Lagos, this event promises to be a dynamic gathering of entrepreneurs, … Continue reading Unlock New Business Opportunities at the Connect Nigeria Business Mixer
April 1, 2025
In today’s competitive market, reaching the right audience is key to business growth, and advertising on Connect Nigeria offers an array of benefits that can drive success. Connect Nigeria, a trusted platform for businesses in Nigeria, provides an effective and impactful advertising channel that connects brands with their target audience. Here’s why advertising on Connect … Continue reading Maximizing Business Growth: The Benefits of Advertising on Connect Nigeria
March 28, 2025
As a small business owner in Nigeria, you’ve probably found yourself offering discounts just to attract customers. It seems like a quick way to boost sales, but is it helping your business grow? Read more about Business The hard truth is that constant discounts can devalue your brand, reduce your profit margins, and attract … Continue reading Stop Giving Discounts and Start Building Customer Loyalty
March 27, 2025
Have you ever felt guilty for charging what you truly deserve for your products or services? You’re not alone. Many small business owners in Nigeria experience this. Some customers believe that because you run a small business, your prices should be rock-bottom low. Others might even guilt-trip you with statements like, “I know 10 … Continue reading Why You Can Never Win the Price Game as a Small Business Owner
March 27, 2025
As a small business owner in Nigeria, one of the biggest struggles you’ll face is setting the right price for your products or services. Consumers are price-sensitive because of Nigeria’s economic situation. If you set your prices too high, you risk losing customers to competitors. If you set them too low, you may struggle … Continue reading How to Set Profitable Prices for Your Products and Services as a Small Business Owner
March 27, 2025
Freelancing can be an exciting and rewarding career, but pricing is one of the biggest struggles most freelancers face. Set your price too low, and you undervalue your work; set it too high, and you risk losing clients. The trick? Set profitable prices. Read more about Business If you’ve ever had a client tell … Continue reading How to Set Profitable Prices for Your Services As a Freelancer
March 26, 2025
No one starts a business expecting it to fail, but the truth is, many businesses don’t survive long. Available statistics show that about 80% of Nigerian SMEs fail within the first five years. Reasons for this failure include poor financial management, lack of market demand, and economic instability. Read more about Business However, as … Continue reading How to Recover from a Business Failure and Start Again
