May 2, 2024
Renda, a Nigerian logistics firm with clients such as Jumia and MarketForce, has clinched $1.9 million in pre-seed funding, comprising a blend of $600,000 in debt and $1.3 million in equity. This financial injection is poised to catapult Renda’s already thriving operations from its current stronghold in 15 Nigerian cities into the promising markets … Continue reading Renda Raises $1.9 Million for Nigeria, Kenya Expansion
May 2, 2024
According to Picodi, a global research institute, approximately 60% of Nigerians’ earnings are allocated to food, particularly in urban areas. While street vendors offering prepared meals are ubiquitous, the popularity of online food delivery services is on the rise. According to projections the Nigerian market will reach $2.383 billion by the year’s end. In … Continue reading Chowdeck Rakes in $1.7 Million Monthly Revenue, Secures $2.5 Million Seed Funding
May 2, 2024
Canva helps businesses create eye-catching graphics and designs for their social media marketing campaigns. It offers a wide range of features and tools that make it easy to design professional-looking content without the need for graphic design experience. One of the key benefits of Canva is its user-friendly interface. The app is designed to … Continue reading How To Maximize Canva For Social Media Marketing For Your Business
May 2, 2024
Telling stories with your marketing content is a great way to connect with your audience and make your brand more relatable. Whether you’re promoting a product, sharing a customer testimonial, or highlighting your company’s values, storytelling can help you captivate your audience’s attention and leave a lasting impression. In this article, I share with … Continue reading How To Tell Stories With Your Marketing Content
May 2, 2024
Your business exists to satisfy the needs of its customers. If you’re selling them products that meet their needs, you’ll have a reasonable chance of succeeding with your enterprise. But if you aren’t giving them what they want, they’ll get it elsewhere, and your business will lose their patronage. Read more about Business What … Continue reading 7 Things Customers Want from Your Product
May 2, 2024
E-commerce businesses have limited physical contact with their customers. As such, there’s the temptation within this sphere to lower the quality of customer service on offer. However, regardless of the nature of the relationship between e-commerce businesses and their customers, service quality remains important. If they are treated poorly by an online business, customers … Continue reading 5 Innovative Customer Service Ideas for E-commerce Businesses
May 1, 2024
If you’re reading this article, there’s at least a slight chance that you’re new to doing marketing. Perhaps you run a business that needs to get the word out about what it does, or you’re staff at an organization that wants you to suggest or launch marketing strategies. Whatever the deal is, you know … Continue reading 7 Marketing Strategies for Beginners
May 1, 2024
Entrepreneurship can be a rewarding path for individuals with attention deficit hyperactivity disorder (ADHD). While ADHD can present challenges in certain areas, such as focus and organization, it can also provide unique strengths well-suited to the entrepreneurial mindset. With the right strategies, individuals with ADHD can effectively manage their symptoms and achieve success as … Continue reading Entrepreneurship and ADHD: Strategies for Managing Symptoms
April 30, 2024
Whether you’re planning to refresh your logo or redo it, a good deal of thought has to go into the move. You want your new brand look to impress and attract the public. This takes smart strategy and execution; including paying attention to things other than the form, hue and font of your new … Continue reading 5 Things You Should Do Before Changing Your Business Logo
April 30, 2024
In the world of sales, where competition is fierce and consumer attention is a scarce commodity, storytelling has emerged as a powerful strategy for marketers seeking to cut through the noise and connect with their target audience on a deeper level. Stories have an innate ability to captivate attention, evoke emotion, and drive action, … Continue reading Top 7 Examples of Effective Sales Stories That Can Grow Your Business
April 30, 2024
In today’s competitive business landscape, acquiring new customers is essential, but retaining existing ones is equally important. Customer loyalty programs offer businesses a powerful tool for cultivating long-term relationships with their customers, driving repeat business, and increasing customer lifetime value. By offering incentives, rewards, and personalized experiences, businesses can encourage customers to return again … Continue reading Building Effective Loyalty Programs that Drive Repeat Business
April 30, 2024
In the dynamic and ever-evolving world of marketing and branding, the ability to capture and hold an audience’s attention is paramount. Amidst the noise of countless advertisements and messages bombarding consumers every day, brands must find ways to cut through the clutter and forge meaningful connections with their target audience. Storytelling has emerged as … Continue reading The Power of Storytelling in Marketing and Branding
April 30, 2024
In today’s highly competitive business landscape, where products and services can often be commoditized, customer experience (CX) has emerged as a key differentiator for brands seeking to stand out from the crowd and foster customer loyalty. A well-executed CX strategy goes beyond simply providing good customer service; it encompasses every interaction a customer has … Continue reading Mastering Customer Experience: Implementing an Effective CX Strategy
April 30, 2024
In the world of sales, where competition is fierce and attention spans are fleeting, the ability to captivate an audience and convey your message effectively is paramount. One of the most potent tools in a salesperson’s arsenal is storytelling. Leveraging storytelling has a unique ability to engage. This article explores the art of storytelling … Continue reading The Power of Narrative: Leveraging Storytelling in Sales Presentations
April 30, 2024
In today’s fast-paced and ever-changing business landscape, the ability to innovate quickly and effectively has become a critical factor for success. Traditional business models and strategies often involve lengthy planning cycles, extensive market research, and significant upfront investment, which can lead to slow and costly development processes. In contrast, Lean Startup methodologies offer a … Continue reading Implementing Lean Startup Methodologies for Rapid Iteration
April 29, 2024
In today’s rapidly evolving business landscape, traditional marketing approaches are no longer sufficient to keep pace with the constant changes and emerging trends. To thrive in this dynamic environment, marketing teams must embrace agility – the ability to quickly adapt and respond to changing market conditions, consumer behaviours, and competitive pressures. Agile marketing practices … Continue reading Implementing Agile Marketing Practices for Flexibility and Adaptability
April 29, 2024
Not every gap has a market. It’s a simple yet profound truth that underscores the complexity of entrepreneurial ventures. While it’s tempting to chase after every perceived gap in the market, savvy entrepreneurs know that identifying a true opportunity requires more than just spotting a void—it necessitates understanding the underlying dynamics of consumer behaviour, … Continue reading How to Identify and Exploit Market Gaps
April 29, 2024
Creating engaging Instagram Stories is essential for brands looking to connect with their audience in a meaningful and memorable way. With millions of users swiping through Stories every day, capturing their attention while conveying your brand’s message effectively can significantly boost your online presence. This post provides practical tips to craft Instagram Stories that are … Continue reading Tips for Creating Engaging Instagram Stories for Brands
April 29, 2024
Access Bank’s Youthrive Program is a groundbreaking initiative to empower and accelerate the growth of Micro, Small, and Medium Enterprises (MSMEs) in Nigeria. This transformative program is designed to uplift, empower, and equip the next generation of entrepreneurs with the necessary skills and resources to thrive in today’s competitive business sector. Read more about … Continue reading Empowering Nigerian MSMEs: Access Bank’s Youthrive Program
April 27, 2024
Are you on the hunt for the easiest business to start in Nigeria? You have probably stumbled upon more than a few ideas. However, most of them likely demand a fair deal of work to bring to life. And that’s exactly what you don’t want. So what are your options? Read more about Business … Continue reading 7 Easiest Businesses to Start in Nigeria Right Now
April 27, 2024
The Nigerian market holds immense potential for Small and Medium Enterprises (SMEs), offering a large and diverse consumer base. However, successfully penetrating and sustaining growth in this dynamic landscape requires strategic planning and execution. In this article, we explore actionable strategies that SMEs can leverage to navigate the complexities of the Nigerian market and … Continue reading Ways SMEs Can Successfully Make Inroads in the Nigerian Market
April 27, 2024
In the bustling marketplace of Nigeria, home to over 200 million people, understanding consumer behaviour is the key to business success. With a diverse population spanning various income levels, cultural backgrounds, and preferences, Nigerian consumers exhibit distinct behaviours that drive their purchasing decisions. Here, we delve into seven essential consumer behaviours that every business … Continue reading The 7 Consumer Behaviours Shaping the Nigerian Market
April 27, 2024
In an age where consumers are bombarded with advertising messages and faced with an overwhelming array of choices, building trust has become more critical than ever for businesses seeking to establish lasting relationships with their customers. In today’s marketplace, where authenticity and transparency are valued traits, companies that prioritize openness and honesty are better … Continue reading Building Customer Trust through Transparency and Authenticity
April 27, 2024
In Nigeria’s vibrant and diverse business landscape, building strategic alliances with industry associations and chambers of commerce can provide valuable opportunities for growth, networking, and advocacy. These organizations play a crucial role in representing the interests of businesses, fostering collaboration, and driving economic development. By forging partnerships with industry associations and chambers of commerce, … Continue reading Building Strategic Alliances with Industry Associations and Chambers of Commerce in Nigeria
April 27, 2024
In the marketplace, where competition is fierce and attention spans are short, having a compelling value proposition is essential for any business looking to thrive. A value proposition is the promise of value to be delivered, communicated, and acknowledged. It encapsulates what sets a product, service, or brand apart from the competition and why … Continue reading Crafting a Compelling Value Proposition
April 26, 2024
For small businesses, managing projects efficiently is necessary. With limited resources and tight deadlines, having the right tools can make all the difference in keeping projects on track and ensuring smooth operations. In this article are the top 10 tools for project management in small businesses. Read more about Business Trello Trello is a … Continue reading Top 10 Tools for Project Management in Small Businesses
April 26, 2024
In the dynamic landscape of the Nigerian tech ecosystem, where innovation burgeons and entrepreneurial spirit thrive, startups face a unique challenge: distribution. While crafting groundbreaking products and services is vital, the ability to effectively distribute and reach the masses is equally crucial for success. In this article, we delve into the strategies that can … Continue reading How to Win Your Distribution Game as a Tech Startup
April 25, 2024
Multichoice Nigeria, a company offering Pay-TV services, has announced another price increase for its DSTV and GOTV packages. This time, they’re making the prices go up by at least 25%. It’s the third time they’ve raised prices since last year, with the first change happening on May 1, 2023. Read more about Business The … Continue reading Multichoice Nigeria Raises DSTV, GOTV Fees by 25%
April 25, 2024
Nigeria, Africa’s most populous nation and the continent’s fourth-largest economy is a land of immense potential for entrepreneurs. With a booming youth population, a growing middle class, and a rapidly developing tech scene, the Nigerian market offers a vast and exciting landscape for founders looking to scale their businesses. However, navigating this dynamic market … Continue reading 7 Traps Founders Should Know About the Nigerian Market
April 25, 2024
In the ever-evolving realm of on-demand delivery, African enterprises are swiftly etching out their space. Among these, Chowdeck, a Nigerian food delivery service established in 2021, has emerged as a trailblazer. It all began with Femi Aluko, the visionary behind Chowdeck, who, inspired by the swift food delivery systems in Dubai, resolved to introduce … Continue reading How Chowdeck Won its Distribution Game: A Recipe for Success
