BUSINESS

Influencer Marketing in Nigeria: Best Practices and Case Studies

  Influencer marketing is a powerful strategy where brands collaborate with individuals who have significant followings on social media to promote their products or services. In Nigeria, this approach has gained tremendous traction, driven by the rise of social media

Reach New Markets with a Powerful Website and Google My Business Presence

In today’s interconnected world, having a strong online presence is no longer a luxury, it’s a necessity. If you’re looking to expand your reach and attract customers from all corners of the globe, now is the perfect time to

How Your Business Can Deal with Multiple Taxation

  Multiple taxation is a challenge businesses in many parts of the world face. While there is a tendency for more responsive governments to try to address this problem, it persists in diverse countries and regions. So, while you wait

How Research, Differentiation, And Positioning Can Transform Your Marketing

  In the fast-paced world of business, staying ahead of the competition requires more than just offering a great product or service. To truly stand out and attract customers who pay, stay, and refer, businesses must leverage the power of

How To List Your Business on Connect Nigeria in 10 Steps

Having an online presence is no longer optional—it’s essential for any business aiming to thrive and expand. One effective way to enhance your visibility and attract more customers is to list your business on reputable online directories. Here’s why listing

How to Grow Your Nigerian Business on Instagram

  Instagram has become a powerful tool for businesses, with over 25 million business profiles worldwide and more than 200 million users visiting at least one business profile daily. In Nigeria, where social media usage is rapidly growing, Instagram presents

How To Get Value on Any Product

  When you spend your hard-earned cash, you want to make sure you are getting a good deal. It’s important to be a smart shopper and get the most value on any product you buy. Here are some easy tips

How To Prepare a Business Budget: a 7-Step Guide

  Entrepreneurs need to be able to create budgets for their businesses. This is especially true if they’re running a small venture with a few or no staff, and no accounting officer. Even if you’ve grown past this stage, it

7 Ways to Get Media Attention for Your Business

  What business doesn’t want some positive coverage from the media? It’s the sort of thing that boosts a brand’s visibility, increases interest in it, and potentially generates a lot more visits and sign-ups from the public. If you’re an

Boost Your Business’s Public Image with These 10 PR Tips

  Your business’s public image is something you should care deeply about. It’s the magnet that draws customers to it, the cement that binds them to your brand in trust. If your enterprise looks good to the world beyond its

The Hidden Truths About Attracting Customers Who Pay, Stay, and Refer

  In the competitive world of business, every entrepreneur dreams of attracting customers who pay for products and services and also stick around and refer others. While there are countless strategies touted by marketing experts, there are some less discussed,

Building a Loyal Community on Social Media Platforms

  Building a loyal community on social media platforms is essential for businesses and individuals aiming to foster meaningful connections and long-term engagement. A loyal community is a group of dedicated followers who actively participate, share, and advocate for your

How To Use Social Media Polls for Market Research

  Social media polls have become a pivotal tool for market research, offering businesses a direct line to their audience’s preferences, opinions, and behaviours. According to a recent study, 72% of businesses utilize social media for data collection, highlighting its

How To Build an Influencer Marketing Campaign from Scratch

  Influencer marketing has become a powerful tool for brands looking to connect with their audience more authentically and engagingly. According to a study by Influencer Marketing Hub, the influencer marketing industry is set to grow to approximately $21.1 billion

Top 10 Must-Read Books to Become a Better Salesperson

  Whether you’re new to sales or a seasoned pro looking to take your game to the next level, continual learning is key to achieving greater success. Reading insightful books from top sales experts and entrepreneurs is one of the

Men You Should Know: Innocent Chukwuma

  Chief Innocent Ifediaso Chukwuma is a highly successful Nigerian businessman and industrialist. He is the founder and CEO of Innoson Vehicle Manufacturing, Nigeria’s first-ever indigenous automobile company. Born on October 1, 1961, Chief Chukwuma grew up in a family

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