BUSINESS

What is Company Culture?

  When you walk into a new workplace, the atmosphere and the way employees interact can tell you a lot about the company culture. It’s an invisible force that shapes how people work and connect with the company’s mission. As

Customer Retention Strategies for Nigerian SMEs

  Retaining existing customers is crucial for business success. It’s more cost-effective than acquiring new ones and contributes to stable revenue. Increasing customer retention rates by just 5% can lead to a profit increase of 25% to 95%. In Nigeria’s

How to Balance Work and Life as an Entrepreneur

  Being an entrepreneur can feel like juggling a hundred different balls in the air at once. You’ve got your business to run, decisions to make, customers to keep happy, finances to manage, and a team to lead. But somewhere

How to Negotiate Business Deals with Confidence

  Negotiating a business deal can feel intimidating, especially if you’re not used to doing it. You might worry about saying the wrong thing, losing an opportunity, or not knowing how to handle the back-and-forth. But here’s the thing: negotiation

Apply For the Goldman Sachs One Million Black Women: Black In Business Program 2025

  Goldman Sachs is inviting applications for its One Million Black Women: Black in Business initiative, a free business education program committed to equipping business owners with the appropriate tools relevant to transforming their business potential into business growth. Read

10 Marketing Tips from Some of the World’s Experts

  Marketing is one aspect of running a business that most entrepreneurs struggle with but it makes the most difference in the business. It can often feel like a puzzle, where you are constantly trying to figure things out. However,

How to Become a Digital Marketer in Nigeria

  You love the digital space and are at home when you’re exploring its many facets. So it’s a no-brainer that a career in digital marketing would be perfect for you. But you’re probably wondering how to become a digital

How to Prevent Business Identity Theft

  Criminals are always trying an assortment of tactics to rob individuals and corporate entities of the resources they own. One strategy they’re known to use is business identity theft. This means that malicious actors steal the identity markers of

Apply for the World Bank Treasury Summer Paid Internship Program 2025

  The World Bank is inviting applications for the Treasury Summer Paid Internship Program, a junior professional training program aimed at developing the skills that are relevant to a successful career in the financial industry. Read more about Opportunities College

How to Set Up a Professional Business Email

  A few weeks ago, I saw an ad on YouTube by GoDaddy about professional business emails. When I saw it, I shrugged it off as I wondered to myself, “Who doesn’t know why professional business emails are needed today?”

5 Pages Business Websites Must Have

  If you have a website for your business, it is often the first point of contact between you and potential customers. Whether you’re running a small business or a larger enterprise, your website must be well-structured to attract and

Daystar Power: Leading Solar Energy Solutions in Africa

  With the growing interest in alternative power sources, especially solar, more and more people and organisations are investing in solar energy solutions for their homes and offices. Read more about Energy Daystar Power is one of many companies offering

The Story of How Opay Captured the Hearts of Nigerians

  When Opay launched in Nigeria in 2018, few could have predicted its rapid growth and widespread adoption in just a few years. What started as a mobile payments platform quickly evolved into a multifaceted super app, offering everything from

Discover Oyato.ng: Your One-Stop Destination for Mobile Phones, Electronics, and Home Appliances

  In today’s fast-paced world, convenience, affordability, and style are key when shopping online. Oyato.ng is here to meet those needs with a wide range of products, from the latest Mobile Phones to essential electronics and home goods. Whether you’re

Positioning Your Products and Services for Year-End Success

  As the year-end draws nigh, businesses face a critical period where consumer spending typically surges. This presents an exceptional opportunity to position your products and services for maximum visibility and sales. However, achieving the best positioning requires a well-thought-out

Tips for Marketing Your Cleaning Services Offline

  If you’re running a cleaning service, you probably already know that while online marketing is great, offline marketing can still be super effective. Not everyone is scrolling through social media or checking their email 24/7, so taking your marketing

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