BUSINESS

Ten Ways To Make Your Customers Keep Coming Back

How do you make your customers loyal to your brand? Don’t get carried away by the desire to grow your customer base; if you’re not succeeding at keeping the ones you have, your mission to attract more regular buyers to

How To Make the Most of Trade Shows

Trade shows are becoming popular in Nigeria, partly because businesses are more aware of the benefits they bring. Brand exposure, insights into industry trends, and the chance to make big sales are just some of the compelling reasons, big companies

How Qeturah.com Is Helping Women Entrepreneurs

For an economy to thrive, commerce must be facilitated by a marketplace that is accessible, inclusive and fair to all, both to the seller and to the buyer. This means that anybody, as long as he/she has value to offer

These Seven Things Will Make Your Product More Saleable

No one wants their shop’s shelves stacked filled with unsold goods. And nobody wants to make stuff that people won’t buy. Whether they’re on the manufacturing or retail end of the trade line, business people are happy to have their

How To Plan For An Exhibition

Exhibitions are great ways to give your brand the exposure you want for it. When such events go well, the businesses in attendance are able to sell significant volumes of their products to the people in attendance; they may also

Here’s How To Research the Market for Your Business Before Starting Up

There’s a brilliant business idea sitting pretty at the centre of your thoughts now, and you’re just setting things in motion to bring it to life. You’re convinced that it’s going to be a hit because you know the market

Ten Reasons Why You Should Attend Connect Nigeria’s SME eBusiness Fair

If you run a business or plan to start one, you should mark this date on your calendar: Saturday, February 3, 2018. It’s the day on which Connect Nigeria’s eBusiness fair, the largest event for small and medium scale businesses

How To Create An Attention Grabbing Elevator Pitch

Many of us find ourselves in a mini-crisis, when we have to explain what our business or brand is about. This could happen at a networking session, an investor capital raising forum, or an unanticipated encounter with someone, who could

The Zero Moment of Truth (ZMOT)

Zero Moment of Truth, or ZMOT, is a revolution in the way consumers search for information online and make decisions about brands. As consumers’ behaviour evolve, so must the ways in which brands engage them. In today’s always-connected, mobile-first world,

How A Successful Company Makes Its Brand Stronger

In today’s image-conscious world, branding has taken on extra significance. Companies struggle for the public’s attention, spinning and spewing out innumerable lines and stories about what they are and why their wares and deals are better than what their competitors

B2B and B2C are dead. Welcome, our new born B2H

It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C) in an effort to target the groups of people, who ultimately would consume a brand’s message.What it really did, however, was create an unnatural

Meet the Boss: Derek Nwafor, Crystal Media 360

Derek Nwafor started his career after obtaining a B.Sc. In Zoology from the University of Ibadan. He has over 15 years’ experience spanning corporate support services, business design, business development and marketing in banking, BPO services, and retail marketing and

You Need To Get Uncomfortable To Grow Your Business

Change is so uncomfortable! They say change is the only constant thing in life, but the truth is we really don’t like change….Okay let me speak for myself, I really don’t like change. Now, this is coming from someone who

How To Hire the Best Employees For Your Business

There’s far more to this than offering big pay cheques. In fact, you should beware a candidate for a position you’ve advertised, who seems to be more interested in the salary they’ll be getting than the actual job. True, first-rate

Despatch.com.ng Aims to Offer Improved Delivery Services Solutions

For individuals and businesses who face challenges with delivering goods to clients or to whoever, Despatch.com.ng provides a smart solution for your problems. Despatch.com.ng is a Delivery Company that seeks to bridge the gap between individuals/businesses and delivery service providers.

Websites We Like: Furnish.ng

If you’re looking to buy Homewares and Interior Décors such as; tables, sofas, beds, lampstands, mirrors, wardrobes, shelves etc at your convenience, then Furnish.ng is your best spot. Furnish.ng is Nigeria’s largest online store for Furniture, Homeware and Interior Décor

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