BUSINESS

6 Offline Marketing Strategies for Small Neighbourhood Stores

  Marketing is often thought of as something that medium and large-scale businesses do. But while much of the talk about it focuses on larger commercial establishments, it’s also an important ingredient for success as far as small-time businesses are

The Side Hustle Survival Guide: How to Balance Your Side Hustle and Full-Time Job

  In today’s job market, it’s increasingly common to balance a full-time job with a side hustle, a trend that has grown in the post-COVID world due to remote work tools. While this allows people to earn extra income without

How Long Does It Take to See Results from Social Media Marketing?

  One of the most common questions businesses ask when starting a social media marketing campaign is, “How long does it take to see results?” Social media marketing is essential for brand awareness, driving engagement, and generating leads, but it

How Businesses Can Stay Resilient in Economic Downturns

  In today’s ever-changing global economy, businesses must prepare for uncertainties, especially economic downturns. Navigating tough times successfully requires strategic thinking, adaptability, and a proactive approach. Here’s how businesses can maintain resilience and stability during economic downturns. Read more about

How Agric Economy Consultancy Helps Agric Businesses Start and Scale in Nigeria

  Agro consultancy firms like Agric Economy Consultancy provide essential guidance for both new and established ventures. They offer tailored insights and expert strategies to help clients navigate the complexities of starting and managing agricultural businesses, enabling them to make

Looking for Where to Fix Your Broken Smartphone Screen? Try Out Easyfix

  Easyfix is a company that specializes in repairs of high-end phones such as Apple iPhone 14, 13, 12, 11, X, Samsung Galaxy S23, S22, S21, S20, Tablets and iPad. Easyfix has spent over a decade helping customers restore their

The Art of Delegating: How You Can Scale Your Business Without Burning Out

  Growing a business is very exciting, but it can also be exhausting, especially when you’re trying to do everything yourself. For many entrepreneurs, the mindset of “I’ll do it myself” can be both a strength and a weakness. But

Can You Do Affiliate Marketing without Social Media?

  Affiliate marketing has become a popular way to generate income online, with many marketers leveraging social media platforms to promote products and services. However, not everyone wants to or can use social media for affiliate marketing. Can you do

Nigeria’s Moniepoint Achieves Unicorn Status After $110 Million Funding Round

  Moniepoint Achieves Unicorn Status. Moniepoint a Nigerian FinTech company that provides loans and banking services, has lapped up $110 million in its Series C funding round. This round values the company at over $1 billion, meaning that it has

The Personal Productivity Hacks for Nigerian Founders

  For most entrepreneurs in Nigeria, daily experiences involve juggling multiple responsibilities such as managing staff, overseeing projects, and strategizing for growth. All of these can feel overwhelming and can significantly affect anyone’s productivity. However, if you’re a founder, it

Panther Pulse Limited: Crafting Powerful Brand Stories and Experiences

Founded in 2015, Panther Pulse Limited is a Nigerian company specializing in public relations, marketing communications, and events management. Over the years, it has positioned itself as a key player in these industries by providing a range of services

How Lucy.ng Simplifies Gift Shopping in Nigeria

  Shopping for the perfect gift can often feel overwhelming, especially when there are so many options and specific needs to consider. From corporate events to personal occasions, getting it right matters. Lucy.ng has developed a system that helps streamline

Master These 5 Skills to Become a Great Digital Marketer

  With advancements in digital technologies, there is an ever-growing demand for skilled Digital Marketers around the world. In Nigeria, for instance, more people are now embracing digital tools to conduct business. This shift means that the market for a

No Budget? How to Market Your Business on a Tight Budget

  When running a business, especially a small one or a startup, having limited funds is often the reality. However, being on a tight budget doesn’t mean you can’t effectively market your business. Knowing how to market your business effectively

The Power of Branding: How Platform Branding Helps Nigerian Businesses Stand Out

  As a business owner, to ensure you can stand out in the highly competitive marketplace, you need to find ways to differentiate yourself and capture the attention of your target audience. One of the most effective ways to achieve

How to Acquire a Business in Nigeria

  You may want to buy a business for any number of reasons. Perhaps it’s in a booming industry, has strong fundamentals, or is the next logical addition to your organizational structure. Whatever your intentions are, you’ll need to know

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