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However, to stand out in this market, you need to be great at your craft. There are five key skills you must master as a digital marketer to stand out. Whether you’re new to the field or looking to sharpen your skills, mastering these skills are no-brainer. This post shares with you 5 of the skills you need to stand out in the digital marketing industry.
1. Mastering Audience Research
Digital marketing success begins with a deep understanding of your audience. Irrespective of what you are looking to market, you need to know who your potential customers are, what they care about, and how they interact with online platforms. This knowledge can only be obtained through systematic research into your target audience. This research will often involve utilizing customer personas, engaging in social listening on platforms like Instagram and Twitter, and interpreting online behaviour patterns. When you know how to do each of these and do them well, you can create content and marketing campaigns that truly resonate with your target audience, thereby helping you stand out as a great digital marketer.2. Mastering Content Creation
Content is king and lies at the heart of every great digital marketing. Content takes different forms depending on what you’re marketing and who your target audience is. It could take the form of a blog post, social media post, videos, or even product descriptions. No matter what product or service you’re marketing, learning how to create content that resonates with your audience is crucial. Content that resonates with your audience can capture their attention, engage them, and then move them to take the action you want them to take. And to achieve these, you need to perfect the art of storytelling. Stories capture attention easily more than any other thing. This is why the digital marketing expert, Seth Godin was once quoted as saying, “Marketing is no longer about the stuff you make, but about the stories you tell.” So, as you look to master content creation, learn how to tell stories that leverage local stories, humour, and trends. This will make your content more relatable and shareable Oftentimes, what gets the job done in delivering great results is a combination of different content types.3. Master Social Media Engagement
Nigeria’s social media user base is the largest and probably the most active in Africa. This makes platforms like Instagram, Facebook, and Twitter very critical for reaching audiences in the country.Sign up for the Connect Nigeria daily newsletter
You need to learn how to effectively use these platforms to promote content, engage with followers, and build a community. According to a report by Baztech Solutions, social media storytelling in Nigeria allows brands to “rise above the clutter” and capture attention. It’s essential to keep up with trends, create visually appealing posts, and interact with your followers authentically.
4. Master Analyzing Data and Metrics
Digital marketing without analytics is like driving in the dark without headlamps. You are in motion but unable to see the direction you’re heading. As a digital marketer, you need to constantly analyse your marketing efforts to understand what works and what doesn’t. You can use tools like Google Analytics, various social media platforms’ built-in insights tools, and email marketing metrics to help you gain valuable data on how your audience is interacting with your content. I once heard Gary V say, “Without data, you’re just another person with an opinion.” Think about that and ensure you’re doing right when it comes to measuring and analysing your data and metrics.5. Master Paid Advertising
While organic reach is important, paid advertising is an essential component of digital marketing that you can’t afford to ignore. With organic reach, there is a limit you can go in your marketing efforts. But, with paid advertising, you can have the platform bring the right audience to you in the number you want them. Each social media platform has a paid advertising feature that can allow you to target specific demographics and reach a wider audience. It’s important to understand how each of these platforms works, how to set up campaigns, define your audience, and monitor ad performance to get the best return on investment (ROI).Register to attend the CN Business Mixer
Concluding Thoughts
Mastering the skills discussed in this post will help you become a great digital marketer. But, mastering them isn’t enough, you need to invest in continuous learning and ensure you’re able to new trends.Featured Image Source: Times of India
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