BUSINESS

New Year’s Resolutions for Marketers: The 2025 Edition

  In the early days of the New Year, professionals typically set out their goals for the period. They decide what they’re aiming for, and how they’re going to get there. This is true for marketers. New Year’s resolutions for

How to Start a Strawberry Farm in Nigeria

  Most Nigerians think of strawberries as a fruit that’s alien to their part of the world. It’s commonly assumed that this crop only grows in the more temperate regions of the earth. But that’s not exactly true. You can

Earned Media Has Made Paid Media Highly Irrelevant

  In the evolving digital marketing landscape, 2025 will be a transformative year. Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant. Instead, earned and owned media are taking centre stage, offering unparalleled opportunities for brands

Challenges in Social Media Marketing and How to Overcome Them

  Social media marketing can feel like trying to solve a puzzle that keeps changing. One minute, your posts are getting likes and engagement, and the next, it feels like you’re shouting into the void. Whether you’re a small business

LinkedIn Strategies You Should Implement in 2025

  LinkedIn has grown from being just a professional networking platform to a full-blown powerhouse for building careers, finding clients, and creating opportunities. If you’ve been wondering how to make the most of LinkedIn in 2025, it’s all about being

How to Determine the Target Audience for Your Business

  Every business, no matter how big or small, thrives when it truly understands who it’s meant to serve. Finding the target audience for your business can seem tricky at first, but it’s all about figuring out who needs what

How to Create a Content Calendar for Your Coaching Business

  As a coach, whether you specialize in business coaching, life coaching, or fitness coaching, creating a content calendar for your coaching business can significantly improve your consistency and impact. It helps you stay organized, ensures you’re delivering valuable content,

How to Create a Content Calendar for Your Fashion Business

  If you run a fashion business, staying organized and on top of your content is crucial. Whether you’re a boutique owner or a fashion designer, creating a content calendar for your fashion business is a game-changer. It helps you

How to Build Brand Awareness and Visibility as a New Business

  Starting a new business is exciting, but it can also feel overwhelming when you realize how many people have never heard of your brand. Getting noticed and staying relevant requires consistent effort and smart strategies. If you’re wondering how

8 Corporate Social Responsibility Ideas

  Corporate Social Responsibility (CSR) isn’t just about giving back; it’s about making your business a force for good while connecting with the community, employees, and even the environment. Whether your company is big or small, you can make a

Stress Management Techniques for Busy Entrepreneurs

  Running a business can feel like juggling a million things at once. Deadlines, client demands, and unexpected challenges often pile up, leaving entrepreneurs overwhelmed and stretched thin. But here’s the good news: stress doesn’t have to run the show.

How to Rebrand Your Business in 2025

  Rebranding a business is like giving it a fresh start, a way to reconnect with your audience or attract a new one. Whether your company has grown, shifted focus, or simply needs a refresh, rebranding can set the tone

TikTok Marketing Strategies You Should Try in 2025

  TikTok has taken the world by storm, and it’s no secret that businesses are tapping into its massive audience to boost their brand. If you’re looking to make a mark on TikTok in 2025, you’re not alone. But let’s

Using Social Media for Market Research

  Social media has become more than just a place to connect with friends or scroll through funny videos. It’s now one of the most powerful tools businesses can use to learn about their customers and what they want. If

What to Expect from the Nigerian Economy in 2025

  The past year was a trying period for most Nigerians. Inflation was rampant, businesses struggled, and consumption stagnated. Most have come into the New Year hoping that it’ll be much better. While it’s difficult to tell how things will

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