Post Image
  In the early days of the New Year, professionals typically set out their goals for the period. They decide what they’re aiming for, and how they’re going to get there. This is true for marketers. New Year’s resolutions for marketers aren’t unusual. And we encourage anyone in this line of work to draw them up, just so their actions over the next 12 months are oriented and defined.
Read more about Business
If you’re in marketing and you’d like a list of targets that’s tailor-made for you, we’ll provide that list here. What follows is a run through 6 things you could work to achieve this year. Pursuing them will make you a marketer who’s adequately skilled and well-adjusted for the present—and the future.

Wield Artificial Intelligence Better

We say to “wield” AI because it can be an effective weapon. The wrong approach to deploying this technology in marketing is to turn over all of your content production process to it. Instead, you ought to bring your human touch and understanding of your customers to bear on the planning and execution of marketing initiatives. AI is certainly useful for generating generic material or supplying useful ideas. But it has to remain subservient to your knowledge and expertise. By all means, though, invest in AI tools, learn to write prompts better, and work it to deliver valuable data analysis.

Focus on Ethical Marketing

Consumers are increasingly conscious of moral and ethical issues around businesses. It doesn’t help your cause if your marketing comes across as inconsiderate, dishonest, or promoting harmful business practices. This year, imagine yourself in your audience’s shoes even as you craft your email, social media, website, and brochure copies. Consciously try to stay on the ethical side, giving no room for controversies that may cost your organization its reputation.

Make Decisions Based on Data

A lot of lip service is paid to drawing insights from data and acting on them in the world of marketing. In reality, especially in countries like Nigeria, many businesses are yet to catch on to the benefits of data analytics for organizing successful marketing drives. Don’t sleep on data this year. If you gather it right and use it intelligently, you’ll improve the targeting, effectiveness and adaptability of your marketing campaigns.
Sign up for the Connect Nigeria daily newsletter

Personalize Customer Experiences

We live in a hyper-individualistic world. You may rail against this reality for all of its disadvantages, but it’s where we’re at. This often means that consumers are only drawn to messaging from businesses when it speaks directly and specifically to them. Generalized appeals just don’t do that well anymore. Your marketing has to speak to each individual’s concerns, interests, and pain points. In practice, this could mean using personalized email marketing, dynamic website content, or tailored product recommendations.

Be Agile and Always Ready to Adapt

If there’s one thing that’s ubiquitous in the world of business today, it’s change. Technologies, the nature of markets, and cultural sensitivities are all evolving quite rapidly in our day. These are impacting every aspect of commercial and industrial operations, including marketing. Those who are set in their ways and unwilling to adapt will lose out. But if you’re keen on continuous learning and are able to adapt to change, you’ll stand a fair chance of surviving and winning in this turbulent age.

Invest in Video Marketing

Video content continues to grow in popularity in Nigeria and across the world. It’s only reasonable that you take advantage of this trend, and reach your audience with audiovisuals. Short-form content on Instagram Reels and long-form YouTube videos are great ways to improve your visual storytelling. Although text-based material will remain important, videos have advantages that make them easier to consume for many people.
Register to attend the CN Business Mixer

Final Words

There you have it: 6 New Year’s resolutions for marketers. These suggested courses of action could raise the quality of your output as a marketing professional, and accelerate your career growth. We urge you to incorporate the points we’ve raised here into your aims for the year; you’ll begin to reap the fruits of doing so fairly quickly.
Got a suggestion? Contact us: editor@connectnigeria.com

You might also like:
This article was first published on 25th January 2025
Notice: Undefined variable: last_modified in /var/www/html/articles/wp-content/themes/cnhalptem/content-single.php on line 36

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.


Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *