BUSINESS

Understanding Brand Protection In Nigeria

  According to Wikipedia, Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually, more importantly,

Men You Should Know: Ernest Ndukwe

  When it comes to the issue of telecommunications in Nigeria? Ernest Ndukwe is a ‘Senior Man’. By ‘Senior man’, we are referring to one who has established a track record in a field and not just a track record,

10 Things To Consider Before Building An e-Commerce Website

  e-Commerce is still a very viable business option, especially in 2021. Many people would prefer stressless buying anytime, any day to the hassles and fluctuations that accompany making physical purchases. Read more about Business Although, developing an e-commerce site

5 Reasons Why You Should Expand Your Product Line

  Product line expansion is an amazing way to stay ahead in your niche and industry. Product line expansion is a strategy adopted by many powerful companies. For example, Coca-Cola Company started with one product, but it has gone ahead

Video Of The Week: How She Built A Small Business Selling Cakes From Home In Port Harcourt

  Many people believe that you must have it all before starting a business. However, some of the most successful businesses started with the little they had and were able to expand the more successful they became. Read more about

Steps To A Successful Artificial Intelligence Adoption In Business

  Many executives are beginning to realize that the future success of their businesses may depend on the effective adoption of an Artificial Intelligence (AI) strategy. With the adoption of AI, there would be an increase in customer satisfaction, reduction

Business Growth Tips: How To Simplify Your Business Operations

  Running a business is hard enough. But when its everyday operations become a tangled web of complicated steps, it’ll become even more difficult to manage. Read more about Business Growth Tips Unfortunately, this is the reality faced by many

How To Create A Budget Analysis For Your Business

  Budget analysis is a system of checking up on your firm’s financial health. It is the study of the movement of cash in and out of your business and serves as a financial planning tool for your organization. The

How To Handle Crisis In Business

  Leading a business can be like a roller coaster because there will always be ups and downs and no matter how smoothly things run most of the time, crises are inevitable. Read more about Business Crisis can arise anytime,

How To Create A Balance Between Quality Product And Company Profit

It is often said, The better you treat customers, the more likely they are to come back and recommend your services, thereby increasing the profit. However, the real market industry isn’t black-and-white, as there’s more to business strategies than

Understanding The Concept Of Venture Capital

  Most people are confused about the concept of Venture Capital and how it works. If that’s your case then this article is definitely for you. Venture Capital (VC) is a financing method where investors, investment banks, and other financial

Product Management: Skills Required For Success

  The term “Product” refers to goods or services being offered to consumers. Product Management is a profession that entails overseeing the development of a product for a company. As simple as it sounds, this is a very tasking profession

Growth Questions Every Entrepreneur Must Answer

  The world of an entrepreneur is not for the faint-hearted, as there are high and low moments in the journey. Inasmuch as there is a high possibility of gaining financial freedom and acquiring wealth, there is also an equal

The 3-Fold Coil To Marketing Success (Hook, Story, Offer)

  A marketing communication strategy should not be left to chance. For every marketing content lies a message which the marketer uses to attract the attention of a segmented audience to make purchases. Read more about Business In a world

5 Proven Tips For Managing Your Finance As An SME

  The biggest challenge for small and medium businesses is financial management. Many small business owners often complain of how they can’t explain financial loss despite their shrewd financial management. Sadly, thousands of small businesses within the country don’t survive

SME Spotlight: Ribbons ‘n’ Stitches

  Nigeria’s billion-dollar fashion industry teems with numerous small and larger scale players. There’s plenty of room for new entrants into the space, and a huge market to be served. It’s got the ingredients that a company just starting out

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