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  Nigeria’s billion-dollar fashion industry teems with numerous small and larger scale players. There’s plenty of room for new entrants into the space, and a huge market to be served. It’s got the ingredients that a company just starting out would want—the conditions for profitability.
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But there’s a catch: Nigerians, in general, need their wear to be done finely and delivered on time. And not many businesses in the fashion design and tailoring space are able to meet these conditions. Ribbons ‘n’ Stitches, an upcoming fashion design business, is zeroing in on these deficiencies and making a Unique Selling Point out of them. Its chief promise is to provide world-class clothing and fashion accessories to its growing customer base—women and children –and do so well within specified deadlines. Founded in 2018 by Ruth Olawoyin, Ribbons ‘n’ Stitches is based in Calabar and serves customers in and around the city. Through its online store, it’s also able to cater to people who reside well beyond that region. They can order bespoke or ready-to-wear clothes, and have them delivered to them wherever they are. Ruth leverages her years of experience as a fashion designer in her role as the business’s Head of Crafts and Designs and works to ensure that its pieces are properly styled and finished. She says that she decided to set up Ribbons ‘n’ Stitches after she realized that there was a demand for tailoring and design services that could deliver decent products on time.
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Some of the wears available from Ribbons ‘n’ Stitches are displayed at the gallery section of its website. There’s also a more extensive, regularly updated showcase on its Instagram page. These sites give prospective customers an idea of what they can expect from this designer. Ribbons ‘n’ Stitches makes a variety of apparel for women and children, uniforms for schools and organizations, as well as fashion accessories like scarfs, neckties, lapel pins, belts, and handbags. Many of these items may be created according to customer specifications or sold as ready-to-wear garbs. Customers closer to this business’s location can purchase clothes there. They can also place orders on its website, via email, or over the phone. Relevant contact details are listed on the website. Besides its design, tailoring and sales operations, Ribbons ‘n’ Stitches also has a fashion academy, in which it trains aspiring fashion designers. The training programs on offer cover women’s wear, children’s wear, pattern making, wardrobe staples, sewing techniques, and garment construction. There’s a lot of demand for the kind of work that Ribbons ‘n’ Stitches do. This demand—and the sales that come with it –could enable the business to expand its physical reach and product offerings in the years to come. Featured Image Source: Ribbons ‘n’ Stitches
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This article was first published on 5th November 2021

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.


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