BUSINESS

Why Customer Experience is the New Competitive Advantage for SMEs

  It used to be enough to sell good quality products at a decent price. But it isn’t anymore. Many industries have become hypercompetitive. On one hand, identifiable differences between brand offerings are crumbling. On the other, today’s consumers want

The Death of Traditional Advertising: What Small Businesses Should Do Instead

  We are witnessing the death of traditional advertising. These days, consumers’ buying decisions are less likely to be influenced by thirty-second radio jingles or similar-length TV promos. Brands whose market demographic leans in the aged direction may secure some

Gig Economy and Its Impact on Nigerian Businesses

  In recent years, there has been an emergence of what is popularly referred to as the gig economy. And this gig economy has transformed how businesses operate globally. The gig economy simply refers to a labour market driven by

Specializing in a Niche Could Be the Best Strategy for Startups

  The Nigerian market is very competitive and has many established brands dominating it. This often means that if you’re new to the game and want to find your way through, the odds are already stacked against you. Read more

Flutterwave Now Helps Businesses Expand to 35+ Countries and 150+ Currencies

If you run a business in Nigeria, you will agree with me that it is very tough expanding beyond your local borders. You have so many barriers including currency restrictions that could limit your vision for scaling globally. Read

How to Align Your Social Media Advertising with Business Goals

  Social media advertising is a powerful tool for business growth, but success requires more than just running ads. To see measurable results, businesses must align their ad strategy with their overarching goals. Whether you aim to increase brand awareness,

Why Your Customers Value AI-Driven Recommendations

  In a world where choices abound, customers increasingly rely on personalized experiences to make decisions. AI-driven recommendations have emerged as a key tool for businesses, offering tailored suggestions that resonate with individual preferences. Whether it’s suggesting products, services, or

Scaling Your SME: When is the Right Time to Expand?

  Many entrepreneurs dream about expanding their companies. A good number imagine the ventures they’ve nurtured growing into institutions of global repute and having an international impact. Most industrial giants have arisen from simple beginnings. If you envision greater things

Why Tech Consulting Is Vital for Business Growth in 2025

  Struggling to Keep Up with Rapid Tech Changes? You’re Not Alone – Imagine this: Your competitors are leveraging cutting-edge automation, AI-driven customer insights, and seamless cloud integrations while your business is stuck navigating outdated systems, manual processes, and disconnected

The Benefits of Club Connect: Why You Should Join Today

In today’s fast-paced business world, networking and visibility are essential for growth. Club Connect, an exclusive membership platform by Connect Nigeria, is designed to give businesses, professionals, and entrepreneurs the tools they need to succeed. Whether you’re looking to expand

A Guide to Billboard Advertising in Nigeria

  Billboard advertising in Nigeria has existed for decades. And businesses today continue to use it to promote their products and services to the public. That’s because they judge it as effective at keeping their offerings top of the minds

2025 Business Trends: What Companies Need to Watch Out for this Year

  All the signs suggest that this will be an interesting year for the world of business. Developments in Artificial Intelligence and trade on the international stage suggest this. And so do events around finance and telecommunications in Nigeria. Companies

The Future of Work: How AI is Reshaping Nigerian Businesses

  Artificial Intelligence is taking the world by storm. In less than a decade, we’ve seen this technology mainstreamed, and impressive applications found for it in industries as diverse as finance and content creation. For many tech enthusiasts, it’s been

How to Maintain Business Profitability in an Era of Slowing Demand

  As inflationary pressures on Nigeria’s economy persist, consumers continue to cut back on spending. The resultant slowing of demand has affected most industries; revenues have shrunk in real terms, and profit margins have thinned out. Company executives and boards

Germany to headline the 10th edition of Agrofood & Plastprintpack Nigeria 2025

  Join us for the 10th anniversary edition of agrofood & plastprintpack Nigeria! Building on the incredible success of agrofood & plastprintpack Nigeria 2024 featuring the visit of Nigeria’s former President, Chief Olusegun Obasanjo, the organisers are thrilled to announce

How to Measure the Success of Your Marketing Campaigns

  Marketing campaigns present you with an opportunity to reach new customers and drive revenue growth. But how do you know if your efforts are paying off? In a world where a lot is won and lost at the margins,

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