BUSINESS

3 Keys For Productive B2B Marketing Outreach

  The strategy applied in Business to Customer (B2C) differs greatly from that applied in Business to Business (B2B). Reaching out to Customers as a business enterprise requires a different approach from when reaching out to Businesses. Read more about

Top 4 Customer Complaints You Can Use To Your Advantage When Marketing

  The most valuable stakeholders in your company are your customers. Just like Alibaba’s CEO, Jack Ma rightly said: “The customers are very important because they pay the salaries.” No matter how much innovation you’ve put into your product or

Facts To Consider While Selling Your Company Through Mergers And Acquisitions

To successfully go through the process of selling your company, it is necessary to understand the dynamics as well as issues that may occur. This is as a result of the fact that Mergers and acquisitions involve several key legal,

Tips To Effective Inventory Management For Small Businesses

If you’re thinking about establishing a small business, or you already own one, one vital thing you need to pay close attention to is inventory management. Inventory management helps you to assess the progress of your business and ascertain whether

Smart Ways To Invest Your Money In Nigeria

Investment is a very rewarding venture and the amazing thing about it is that you don’t need to have millions of naira before you can start investing in Nigeria. There are a million and one legit investment opportunities capable of

The Magic Of Staying Creative As An Entrepreneur

The world is becoming so innovative that winning is no longer about being richer, bigger, or working harder than competitors. Business success today is ascribed to entrepreneurs who have been able to birth creative solutions to the problems of humanity.

How to Protect Your Business From Authorized Push Payment Fraud

  Have you ever been scammed as a businessperson? The fraudster appeared to be real, he spoke of how he could help you get the best supplies for your business except that you had to invest some amount of money

3 Ways Business Owners Can Prepare For Blockchain And Digital Payments

  Whether you are prepared or not, blockchain and digital payments have come to stay, and they are the new mode of business operations presently and in the future. And whether you choose to know about them now or in

5 Proven Psychological Marketing Techniques You Can Use To Sell Your Solutions (Part 2)

  Selling to customers requires top-notch marketing techniques. Leading companies employ several psychological marketing techniques in generating more leads. It takes a whole lot of insights and strategies to manipulate clients to put their hands in their pockets and give

A Beginner’s Secret To Affiliate Marketing In Nigeria

Online is the new global market and amongst the several businesses which exist in the online space is affiliate marketing. Since this is an article for beginners, we’ll be breaking down every detail to a point of general understanding. Read

Tips To Offering Incentives To Customers

There is no better way to capitalize on marketing than through your customers. Generally, it is known that word of mouth is one of the most effective marketing channels for both small and large businesses. In the advertising palace, a

Tips To Starting And Establishing An Agriculture Business In Nigeria

  People in the olden days believed that it is only a lazy man that fails to make maximum use of the fertile land present in Nigeria and to some extent, that assertion might be right. With the recent economic

Effective Strategies To Enhance Small Business Profitability

  Running a small business is an adventure with its own set of challenges. Small business owners are frequently in desperate need of strategies to increase business profitability, as sales alone do not indicate business success. As perplexing as that

5 Proven Psychological Marketing Techniques You Can Use To Market Your Solutions (Part 1)

  In marketing your solutions, don’t think people are buying your products logically or because they feel it’s the best out there. Nope! People are biased when it comes to buying. It is called psychological buying. Whether it’s digital or

The Right Way To Follow Up With Clients

  Following up with clients or prospects after tabling your offer is not as complicated as we think. In fact, it is inevitable if you want to close a deal, because more often than not, the first offer does not

6 Things You Must Consider Before Merging Your Business

Merging your business comes with its perks and pains depending on the decision you take. However, whatever the case may be, merging your business with another is a major milestone. For many, there have various reasons for merging their business

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