BUSINESS

How to Start a Market Research Business in Nigeria

  It’s always a good idea to learn what you can about a market before trying to sell to it. This way, you’ll know who you’ll be selling to, and come up with ways to appeal to them specifically. Many

Date Change: Connect Nigeria Business Mixer Now Holds on May 30, 2025

Networking remains one of the most powerful tools for business growth, and the Connect Nigeria Business Mixer is still the place to be. While we were excited to welcome you on April 25, we want to inform you that the

7 Lucrative Agribusiness Opportunities Nigerians Can Invest In

  Nigeria’s agriculture value chain is worth $85 billion. It consists of crop and livestock farms, processing facilities, distribution systems, agricultural finance, and so much more. All across this chain, agribusiness opportunities abound. If you’re innovative, bold, and well informed,

10 Signs Your Business Idea is Scalable

  When founders and informed investors weigh business ideas, one thing they consider is the business’s scalability. A lot hinges on the likelihood of an enterprise scaling successfully—catering to increasing demand, expanding without major hitches, and maintaining efficiency amidst growth

How to Invest in Farmland in Nigeria and Make Passive Income

  Farms are the production ground for most of the food we consume, whether they’re plant or animal-based. However, managing a farm and keeping it productive is tedious work. This difficulty discourages many people from getting involved in agriculture at

How US President Trump’s Tariffs Could Affect Nigeria’s Economy

  The Nigerian economy, already reeling from the impact of sky-high inflation and unstable exchange rates, may be about to face more challenges. The fallout from US President Donald Trump’s tariffs—especially the ones that directly apply to Nigeria and other

How to Set Up a Venture Capital Firm in Nigeria

  The startup boom that we’ve witnessed in Nigeria has been powered by the ingenuity of smart young people. Their tech-savvy, innovation, and eyes for opportunities is fueling an ongoing transformation of the country’s economy. But there have been other

10 Programs that Empower Women Entrepreneurs in Nigeria

  Nigerian women are entrepreneurial people. Current estimates indicate that they own between 39% and 41% of businesses in the country. That’s much higher than the sub-Saharan African average of 29% and the global figure of 33%. However, they face

What You Should Do When the Stock Market Crashes

  Stock markets are often a great place to invest. That’s because they allow you to own a portion of some of the largest companies in a country. But the value of stocks isn’t fixed. If your holding is in

5 Venture Capital Firms that Fund Female-Led Startups in Nigeria

  Female startup founders in Nigeria are in dire need of venture capital firms that will commit to funding them. Here’s why: Only 7% of African startups funded by investors in 2023 were led by women. In 2024, that percentage

How Marketers Should Address Consumers’ Data Privacy Concerns

  The collection and use of consumer data is a big part of modern marketing. It makes the whole process of campaign planning, design, execution, and monitoring easier and more effective. It’s one of the reasons digital media delivers better

Unlock New Business Opportunities at the Connect Nigeria Business Mixer

Networking is a powerful tool for business growth, and there’s no better place to make meaningful connections than at the April edition of the Connect Nigeria Business Mixer, the first for 2025. Set to take place on Friday, April 25,

Maximizing Business Growth: The Benefits of Advertising on Connect Nigeria

In today’s competitive market, reaching the right audience is key to business growth, and advertising on Connect Nigeria offers an array of benefits that can drive success. Connect Nigeria, a trusted platform for businesses in Nigeria, provides an effective and

Stop Giving Discounts and Start Building Customer Loyalty

  As a small business owner in Nigeria, you’ve probably found yourself offering discounts just to attract customers. It seems like a quick way to boost sales, but is it helping your business grow? Read more about Business The hard

Why You Can Never Win the Price Game as a Small Business Owner

  Have you ever felt guilty for charging what you truly deserve for your products or services? You’re not alone. Many small business owners in Nigeria experience this. Some customers believe that because you run a small business, your prices

How to Set Profitable Prices for Your Products and Services as a Small Business Owner

  As a small business owner in Nigeria, one of the biggest struggles you’ll face is setting the right price for your products or services. Consumers are price-sensitive because of Nigeria’s economic situation. If you set your prices too high,

Latest stories

BUSINESS

Featured Events

Discover upcoming events and opportunities across Nigeria.

More stories on

BUSINESS

Most Popular

Previous
Next
Previous
Next

Most Popular

Previous
Next