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Expand From Within.

John Maxwell said, “If you want to lead, you must learn. If you want to continue to lead, you must continue to learn.” You cannot be a good leader in your industry or profession without the attitude of learning or personal development. We all want to be leaders in our various professions. This is natural. People desire to be at the top in what they do. Athletes in the Olympics want to triumph in their areas. They want the gold medals in order to be celebrated. Students read and stay awake in the night because they want to prepare ahead of their examinations. It is when the student reads and prepares, that he can sail through during appraisals. Business executives and professionals attend various capacity-building training events in order to be awake and up-to-date in the happenings of their industries. It is no longer news that we are in a competitive world and the more you equip yourself, the more you fit into this challenging arena.

Embrace ‘‘Ignorance!’’

My favourite Nigerian writing icon and international award winning author, Chimamanda Ngozi Adichie, gave a remarkable advice to her graduating seniors at Johns Hopkins University on 18th May 2016, when the institution honoured her with Honorary Degree. She said, “Embrace ignorance. Say those words, ‘I don’t know’ because by embracing ignorance, you open up the possibility of knowledge.”

This is a great mindset for learning. When you accept the need to seek knowledge, the environment to develop learning as an attitude is developed. You cannot seek knowledge when you have not developed the attitude to learn. You must first see the need to learn; you must accept that you don’t know before creating an environment for learning. Learning is an attitude of individuals who desire to get better in life’s journey. The more you learn the better you become.

Learning Is an Attitude.

I see learning as an attitude. I see learning as a way of life. The man, who likes learning, will always want to: Learn, Unlearn and Relearn. Show me the man who embraces learning and self-development and I will show you the man who is designed to succeed. When you learn, you improve in all you do. Learning develops capacity.

The man who fails to learn is a true definition of the man who plans to fail. Failure is almost automatic and inevitable when one fails to learn. Learning is one of the greatest forms of preparation whether in sales profession or any other life endeavour.

The journey to success requires a high level of preparation. You must be prepared as a sales professional, as a student, as a business owner or in whatever you do. I am a living witness to this fact. I have mentored a lot of professionals who rose from operatives to managerial positions because they embraced the attitude of learning in personal and career development. You lose nothing when you learn. In fact, you gain everything. An attitude of learning develops the mind and everything you will become emanates from the mind. Learn something new every day. You cannot perform beyond your capacity. This is not just logical, it is also practical. People give only what they have. No one gives what he doesn’t have. You can take this to the bank!

The World Is Waiting for You!

Today’s competitive and advanced world is waiting for people who are proficient in what they do. A salesman who displays expertise in his job is likely going to be on top of his game. Buyers would naturally flock around the salesman who knows more and speaks more about his product. Buyers buy from smart salesmen!

A salesman’s proficiency in product knowledge and market information is a function of the salesman’s ability in seeking information that will enable him to advance in these areas. A salesman who has more market and product information in a given environment and under the same circumstance would have miles of advantages more than his less informed competitors. Buyers buy from experts. People buy from salesmen who have shown a reasonable level of dependability. Developing capacity is one of the ways that ensures trust in what you do. The more you increase in knowledge and ability, the more you attract people to your side. Build capacity today.

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This article was first published on 11th April 2017 and updated on August 2nd, 2017 at 3:12 pm


George Emetuche is a Brian Tracy endorsed best-selling author, sales trainer, life coach, on-air personality, motivational speaker, sales, and marketing consultant. He is the Chief Executive Salesman at The Selling Champion Consulting Limited. The company trains salespeople and other professionals on winning sales strategies. Reach him via sales[@] or

Comments (1)

One thought on “The 25 Unbreakable Laws of Sales (2): The More You Learn, the More You Improve”

  • [* Shield plugin marked this comment as “trash”. Reason: Failed GASP Bot Filter Test (comment token failure) *]
    Awesome and insightful words sir. I must say I have learnt a lot from this write up.Thanks

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