5 Reasons Your Small Business Is Not Getting Lots of Customers
For small businesses, attracting and retaining customers is crucial for success and growth. However, many small business owners often face challenges in gaining traction and building a loyal customer base. If your small business is struggling to attract lots of customers, there might be underlying issues that need to be addressed. In this article, we […]
Innovative Ways to Increase Customer Base for Your SME
In today’s competitive business landscape, small and medium-sized enterprises (SMEs) in Nigeria face the challenge of expanding their customer base to drive sustainable growth. This article provides a comprehensive analysis of innovative strategies that Nigerian SMEs can employ to increase their customer base. Through in-depth analysis and real-life examples, this article aims to equip […]
How Small Business Owners Can Generate Leads on Facebook in 60 Days
In today’s digital age, social media platforms play a crucial role in helping small business owners reach a wider audience and generate leads. Among these platforms, Facebook stands out as a powerful tool for lead generation. By leveraging its vast user base and advanced targeting capabilities, small business owners can effectively attract potential customers […]
Six Powerful Ways Small Business Owners Can Acquire Paying Clients
For small business owners, acquiring paying clients is a critical aspect of sustaining and growing their enterprises. However, finding and converting potential customers into paying clients can be a challenging task. In this article, we will explore effective strategies that small business owners can implement to attract and retain paying clients. By employing a […]
₦1 Million Grant in the SME Growth Lab Accelerator Program
SME Growth Lab, a digital accelerator that exists to help businesses with the knowledge, skills and networks they need to scale and thrive, is inviting female entrepreneurs to apply for the latest edition of its accelerator program. Besides receiving mentorship and resources that will enable them to meet their growth aims, it could provide […]
How Small Businesses Can Manage Their Inventory Effectively
Effective inventory management is crucial for the success of any business, whether a small retailer or a large multinational corporation. Poor inventory management can lead to a host of problems such as stockouts, overstocks, and increased carrying costs. In this article, we will discuss how businesses can manage their inventory effectively. Read more about […]
15 Tips to Attract Customers to Your Small Business
As an experienced small business coach, I have noticed that one of the most common concerns shared by entrepreneurs is how to attract customers. Whether they are just starting out or have been running their business for a while, this question remains a constant challenge. While there is no one-size-fits-all solution to this, there […]
Diversifying Your Revenue Streams In Your Small Business
Diversifying your revenue streams is a critical component of any successful small business strategy. By expanding the range of products or services you offer, you can tap into new markets, reduce your dependence on a single revenue source, and create new opportunities for growth. In this article, we’ll explore some practical tips for diversifying […]
How SMEs In Nigeria Can Identify Their Target Audience
Small and Medium Enterprises (SMEs) play a crucial role in the Nigerian economy. They contribute significantly to job creation, income generation, and poverty alleviation. One of the essential factors for the success of an SME is identifying its target audience. Identifying the target audience is crucial because it helps to develop effective marketing strategies […]
Developing a Marketing Budget for Your Small Business
Developing a marketing budget is a critical component of any successful small business strategy. Without a clear understanding of how much you can afford to spend on marketing, you risk overspending or underspending, both of which can have serious consequences for your business. In this article, we’ll explore some practical tips for developing a […]
SME Spotlight: CreditChex
CreditChex is a background screening, verification and reporting company. It helps individuals, groups and corporate organizations to determine the identity, legal and credit records of the people they want to employ or transact with. This service enables its clients to lower the risk of engaging persons who could cause them physical or financial loss. […]
SME Spotlight: Truparse
Truparse is a software development and digital creative agency based in Lagos. It provides software engineering, web and mobile app development, digital marketing, and User Interface/User Experience services to businesses. It also builds solutions ranging from relatively simple applications to complex, bespoke enterprise software for clients of all sizes and in diverse industries. Read […]
7 Questions You Should Ask Before Selling Your House in Nigeria
So you’ve decided to sell your house. You hope to get a good deal for it, but you’re not sure how to proceed with the process. What do you do first? And how should you go about the process in order to successfully close a sale you’ll consider fair? These are questions you should […]
How To Measure Small Business Success
It can be challenging to determine whether your small business is genuinely expanding or whether it has begun to plateau if you have a business that has been around for a while and is getting ready to scale. How do you gauge the effectiveness of your business venture? What metrics really count? Read more about […]
How To Start A Small Business From Your Home In Nigeria
There are definitely benefits that come with starting and running a business at home. You don’t have to spend time and money commuting to work. And you’ll save on extra rental and utility costs. It’s great for an enterprise that’s just starting out—you get to keep more of your revenues as profit, and reinvest some […]
4 Powerful Lessons Small Business Owners Can Learn From Satya Nadella, CEO of Microsoft
Satya Nadella, CEO of Microsoft, is one of the most respected business leaders in the world. He transformed and upscaled Microsoft. Many business leaders have applauded the Nadella transformation and how he has grown Microsoft when its competitors were ahead by far. At one point, Microsoft was just a gadget producer, failing to upgrade by […]