Video of the Week: A Case for Fufu and Egusi Soup
In an Instagram video, @askddietitian speaks on the health benefits of eating the popular Nigerian food combo, fufu and egusi soup. And I can bet you didn’t know these foods are as nutritious as she said in this video. Read more about Health So, Fufu and Egusi soup are not only delicious but also […]
How to Grow Your Nigerian Business on Instagram
Instagram has become a powerful tool for businesses, with over 25 million business profiles worldwide and more than 200 million users visiting at least one business profile daily. In Nigeria, where social media usage is rapidly growing, Instagram presents a significant opportunity for business expansion. The platform allows businesses to connect with potential customers […]
5 Effective Strategies for Finding Your Instagram Target Audience
With over one billion monthly active users, Instagram has transformed into a powerhouse for businesses and influencers seeking to expand their reach. Finding your Instagram target audience can significantly enhance your engagement, drive more traffic, and increase your conversions. But how do you effectively identify and connect with the right audience amid such a […]
The Role of Social Media in Nigerian Politics and Activism
Social media, defined as digital platforms where users create, share, and interact with content, has significantly transformed how people communicate and engage with information globally. Social media in Nigerian politics has emerged as a powerful tool in shaping political discourse and fostering activism. Read more about Social Media With platforms like Twitter, Facebook, and […]
What is the Best Time to Post on Social Media? Insights and Guidelines
The timing of your social media posts significantly influences their engagement and reach. Studies reveal that determining the best time to post on social media can maximize your audience’s interaction with your content. This is because different demographics use social media at varying times, and understanding these patterns can help you connect with your […]
Tips for Creating Engaging Instagram Stories for Brands
Creating engaging Instagram Stories is essential for brands looking to connect with their audience in a meaningful and memorable way. With millions of users swiping through Stories every day, capturing their attention while conveying your brand’s message effectively can significantly boost your online presence. This post provides practical tips to craft Instagram Stories that are […]
Using Pinterest and Instagram for Visual Marketing Strategies
Visual marketing has become an essential strategy for businesses looking to attract and engage audiences effectively. Among the plethora of platforms available, Pinterest and Instagram have emerged as powerful tools due to their visually-driven content and large user bases. This post explores how businesses can leverage these platforms to refine their visual marketing strategies. […]
How Social Media is Changing How We Travel
Social media is like a giant toolbox these days, and travel is no exception! With cool pictures on Instagram, travel blogs with all sorts of tips, and videos on TikTok, people are planning trips, having them, and sharing them in totally new ways thanks to social media. Let’s see how this online world is […]
Meta AI: What It Is; How It Works
Meta AI, the advanced AI assistant from Meta Platforms, Inc., has officially launched on WhatsApp and other Meta apps, enhancing users’ interaction with these platforms. This AI technology, powered by the latest Llama 3 model, integrates seamlessly across Facebook, Instagram, WhatsApp, and Messenger, offering a range of interactive and creative functionalities. Read more about […]
How to Set Up a Business Profile on Instagram: A Beginner’s Guide
Setting up a business profile on Instagram is essential for entrepreneurs and companies aiming to expand their online presence. With over a billion active users, Instagram offers a vast platform for brands to connect with potential customers, showcase products, and build a community. This post will walk you through the simple steps to create an […]
The Top 10 Instagram Hashtags for Growing Your Audience
A hashtag is a type of metadata tag used on social networks, symbolized by the pound sign (#), allowing users to apply dynamic, user-generated tagging, which makes it possible for others to easily find messages with a specific theme or content. On Instagram, hashtags serve as a crucial tool for expanding your reach and […]
How To Master Instagram Marketing in 7 Steps
Mastering Instagram marketing is essential for businesses and brands looking to connect with their audience on one of the most popular social media platforms today. With its vast user base and visual-centric content, Instagram offers a unique opportunity for brands to creatively showcase their products, tell their story, and engage with their customers. Read […]
The Best Times to Post on Instagram for Organic Followers
Timing plays a crucial role in the success of your Instagram posts. Posting on Instagram at the right times can significantly impact your visibility, engagement, and the growth of your organic followers. In this article, we’ll explore the best times to post on Instagram for optimal results. Read more about Social Media Understand Your […]
Practical Tips for Understanding and Monitoring the Instagram Algorithm
Instagram’s algorithm is crucial in determining what content appears on users’ feeds. As a content creator or marketer, keeping a close eye on this algorithm can significantly impact the visibility of your posts. In the article are some practical ways to monitor the Instagram algorithm and enhance your content strategy. Read more about Social Media […]
Here’s How to Begin Affiliate Marketing on Instagram in Nigeria
If you’ve hung around the web enough, you’ll know that there’s a lot of fuss about affiliate marketing and the immense profit you can make out of it—if you play your cards right. Perhaps you’ve considered becoming an affiliate marketer yourself, but aren’t sure how to begin. Maybe you want to launch out on […]
Here Is How to Make the Most of Meta’s Threads
Threads app, the microblogging platform developed by Meta Company under the leadership of Mark Zuckerberg, has generated a lot of buzz globally. This platform has been hailed as a potential rival to Elon Musk’s Twitter and has already surpassed 44 million users, making it the fastest-downloaded app in history. Clearly, Threads holds immense potential. […]