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Instagram’s algorithm is crucial in determining what content appears on users’ feeds. As a content creator or marketer, keeping a close eye on this algorithm can significantly impact the visibility of your posts. In the article are some practical ways to monitor the Instagram algorithm and enhance your content strategy.
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  1. Regularly Check Instagram Insights

Instagram provides valuable insights for business accounts. Utilize this feature to track the performance of your posts, stories, and overall account engagement. Insights offer data on impressions, reach, and audience demographics.
  1. Analyze Post Performance

Review the performance of individual posts. Identify which content receives higher engagement, including likes, comments, and shares. This analysis helps you understand what resonates with your audience and adjust your strategy accordingly.
  1. Test Posting Times

Experiment with posting at different times of the day. Monitor the engagement levels for each post to determine the optimal times for reaching your audience. Instagram Insights can provide data on when your followers are most active.
  1. Engage with Your Audience

Actively engage with your followers through comments, likes, and direct messages. Genuine interactions signal to the algorithm that your content is valuable and encourage higher visibility.
  1. Utilize Instagram Stories

Stories are a significant part of the Instagram algorithm. Monitor the views and interactions on your stories to gauge audience interest. Incorporate interactive features like polls and questions to boost engagement.
  1. Explore Hashtag Performance

Hashtags play a key role in discoverability. Monitor the performance of hashtags you use regularly. Identify which generates more visibility and engagement, and adjust your hashtag strategy accordingly.
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  1. Diversify Content Types

The Instagram algorithm favours diverse content types, including photos, videos, and carousel posts. Experiment with different formats to see what resonates best with your audience and improves overall engagement.
  1. Leverage Instagram Reels and IGTV

Instagram emphasizes its Reels and IGTV features. Create and share engaging short videos or longer-form content to take advantage of these algorithm-driven sections of the platform.
  1. Stay Informed on Algorithm Updates

Instagram occasionally updates its algorithm. Stay informed about these changes by following official announcements and reputable sources in the social media industry. Understanding updates can help you adapt your strategy accordingly.
  1. Monitor Follower Growth

Keep an eye on your follower count and growth rate. Sudden drops or spikes may indicate changes in algorithmic behaviour. Understanding these fluctuations allows you to adjust your content strategy as needed.
  1. Encourage Post Saves and Shares

The algorithm considers post saves and shares as positive signals. Encourage your audience to save and share your content by creating valuable and shareable posts.
  1. Collaborate with Other Users

Collaborations can boost your content’s visibility. Partner with other users, share each other’s content and participate in joint initiatives to expand your reach.
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Final Thoughts

Implementing these practical monitoring strategies will help you gain insights into the Instagram algorithm and optimize your content for better visibility. Consistency, adaptability, and genuine audience engagement are key elements in understanding social media algorithms.
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This article was first published on 12th January 2024


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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