How to Sell Fashion Products on Instagram Without a Website
Not every fashion business in Nigeria needs a website to start selling. With Instagram, you can set up shop, showcase your products, engage customers, and close sales all in one place. This is especially helpful for small brands or side hustlers who want to grow without the upfront cost of building a website. But […]
The Role of Social Media in Shaping Nigerian Fashion Trends
Fashion in Nigeria has always been bold, expressive, and rooted in culture. But today, social media is the new runway. Platforms like Instagram, TikTok, Twitter, and even Facebook are no longer just for updates; they’re driving what people wear, how they wear it, and who sets the pace. From Lagos to Aba, young Nigerians […]
She Just Wanted to Sell Clothes. Now She’s Dominating Fashion Search Trends
In today’s highly competitive digital landscape, being found online is not just an advantage—it’s a necessity. SEO does this for you. This truth came to life in a surprisingly personal way when, after a session I led on increasing findability online, my wife turned to me and said, “Oya, let’s do my business too, […]
The Power of Instagram Stories in Promoting Nigerian Fashion Brands
Instagram Stories have become a powerful tool for businesses looking to engage their audience dynamically and interactively. This feature offers Nigerian fashion brands an ideal platform to showcase products, share behind-the-scenes content, and connect directly with consumers. Read more about Social Media With over a billion active users worldwide, Instagram is one of the […]
How to Become More Creative in Your Fashion Business
Running a fashion business is exciting, but sometimes it can feel challenging to keep the creative ideas flowing. Whether you’re designing new pieces or finding ways to market your brand, creativity is the key to standing out in the fashion world. If you’re looking for ways to boost your creativity, here are some simple tips […]
How to Create a Content Calendar for Your Fashion Business
If you run a fashion business, staying organized and on top of your content is crucial. Whether you’re a boutique owner or a fashion designer, creating a content calendar for your fashion business is a game-changer. It helps you plan your posts, stay consistent, and connect with your audience in a more meaningful way. […]
Apply for the SMEDAN Fashion Design Training For Nigerian Youths
The SMEDAN Fashion Design Training is a 3-month training in fashion design and garment production in Nigeria’s capital city, Abuja. Read more about Opportunities It is an initiative born from a partnership between SMEDAN, the OSC Research and Creative Foundation, ACT Foundation, and the Ishk Tolaram Foundation. Sign up for the Connect Nigeria daily […]
3 Innovative Startups Making Waves in Nigeria’s Fashion Industry
Years ago, Nigeria’s fashion industry was dominated by men and women who specialized in the design of wear using various manually operated sewing machines and tools. However, this industry is gradually experiencing a remarkable transformation, fuelled by technological advancements and a new generation of innovative startups. Read more about Fashion These enterprises are not […]
Fashion Icons on Social Media: Shaping Trends and Style
Nigerian fashion has a dynamic and influential presence on the global stage, with several iconic designers and stylists making significant waves across social media platforms, especially Instagram. Here are eight Nigerian fashion icons you should consider following to get inspired by the vibrant colours, intricate patterns, and innovative designs characteristic of Nigerian fashion. Read […]
Content Creation Ideas For Your Fashion Business
Staying relevant and capturing your audience’s attention requires more than just beautiful garments, it demands a compelling online presence. Content creation is a powerful tool that can showcase your brand identity, engage customers, and boost sales. In this article, I’ll share some content creation ideas for your fashion business. Let’s begin. Read more about […]
How To Craft a Content Calendar For Your Fashion Business
Establishing an online presence is crucial for reaching and engaging your audience. A well-organized content calendar is a valuable tool to help plan and execute your online strategy effectively. In this article, we will explore how to create an efficient content calendar tailored to the needs of your fashion business. Read more about How […]
The AFREXIM Bank CANEX Fashion Program
The African Export-Import (AFREXIM) Bank, in collaboration with the National Association of Young Entrepreneurs (ANJE), is calling on African fashion designers on the continent and in the diaspora to enter for a place at the fifth edition of the CANEX Presents Africa @ Portugal Fashion. Portugal Fashion is the biggest fashion industry event in […]
Naija Christmas Style: Slay-Worthy Styles for the Festive Season
The Lagos air hums with anticipation. Car horns jingle carols, street hawkers sing festive jingles, and a kaleidoscope of vibrant fabrics spills from overflowing markets. In this bustling Christmas frenzy, amidst towering owambe feasts and dazzling carnivals, one question reigns supreme: how do you slay the fashion game? Fear not, festive fashionistas, for this […]
The Potential of Nigeria’s Creative Economy
From the electrifying rhythms of Afrobeats to the captivating styles of Nigerian fashion, Nigeria’s creative industry is on its way to making a significant impact on the world stage. In this article, you’ll be exposed to snippets of Nigeria’s creative economy and the potential that lies within, it as we explore the three of […]
The Selar Fashion Upcycling Program 2023 for Nigerian Entrepreneurs
Selar, Nigeria’s leading platform for the purchase and sale of digital products, is organizing a Fashion Upcycling program for Nigerian fashion entrepreneurs. This program is open to persons aged between 19 and 30 years who want to make a positive impact on the environment even as they build their fashion enterprise. Read more about […]
Get a Free Retail Stall at the GTCO Fashion Weekend 2023
Guaranty Trust Holding Company, the parent corporation of Guaranty Trust Bank (GTB) has announced that it is offering stalls at the upcoming GTCO Fashion Weekend to businesses for free. If you are a fashion business and you’re looking to sell your wares and gain broad exposure for your brand, here’s an opportunity you’ll want […]