Diversifying Your Revenue Streams In Your Small Business
Diversifying your revenue streams is a critical component of any successful small business strategy. By expanding the range of products or services you offer, you can tap into new markets, reduce your dependence on a single revenue source, and create new opportunities for growth. In this article, we’ll explore some practical tips for diversifying […]
5 Tactics for Managing Paid Customer Acquisition During A Downturn
The outbreak of the COVID-19 pandemic had a significant impact on businesses, and customer acquisition is one area that has been affected. With consumer behaviour changing rapidly, businesses are finding it challenging to maintain or grow their customer base. As a result, businesses need to adopt strategies that can help them manage their paid […]
Building a Customer-Centric Culture in Your Tech Startup
Building a customer-centric culture is an essential aspect of creating a successful tech startup in Nigeria. A customer-centric approach ensures that the customer is at the centre of every business decision, which is crucial for a tech startup that aims to stand out in a highly competitive market. Read more about Tech In this […]
Building a Strong Customer Advocacy Program for Your Tech Startup
In today’s competitive business environment, having a strong customer advocacy program is crucial for the success of any tech startup. A customer advocacy program is a strategy designed to turn satisfied customers into brand ambassadors who can promote your products or services to their networks, thus helping to generate leads and build a loyal […]
10 Types Of Customer Behaviour Every Business Should Know
Understanding customer behaviour is important for businesses because it helps them to better meet the needs and preferences of their target audience. By studying customer behaviour, businesses can identify patterns and trends in how customers make purchasing decisions, what motivates them to buy, and what factors influence their choices. This information can be used […]
Sales Increase: 3 Ads Content Samples Brands Should Apply
Marketing ads are opportunities for brands to tell the world about their brand stories, values, and uniqueness. This has been the secret of leading brands across the globe. Unfortunately, many Nigerian brands often engage in ads content that do not convey messages that inspire customer purchase. Read more about Business Content is king, which […]
How To Improve Your Customer Service Skills
You don’t need to be a customer service personnel to have basic customer service skills. So, even if you’re not one, this article is for you. At one point or the other in our lives, we sell things. In fact, we sell ourselves daily. That is, we put out images of our personalities out there. […]
Business Growth Tips: How To Turn Your Customers Into Brand Advocates
A business owner who knows how important his or her customers are to the success of their enterprise will do all he or she can to please them. Besides their patronage, satisfied customers could recommend that business to their family and friends—and get people in their network to become buyers of that business’s products. Read more […]
How To Build And Sustain Customer Trust
Building and sustaining the trust of your customers are key things you must do to stay in business. You won’t just be surviving, but thriving. When people trust you, they will be more willing to do business with you. You cannot comfortably make sales without securing the trust of your customers. Read more about […]
Customer Retention Strategies That Work
It is obvious that many businesses now focus on acquiring new customers. The mistake here is that they often forget their existing customers in the process. I understand that there is this joy that comes from getting new eyes on your products and services, but more to that, there are loyal people in the […]
The Role Of Customer Engagement In Marketing
Various media platforms are littered with various definitions of customer engagement from various brands, but one thing they all share is this: customer engagement is about the interactions between you and your customers. Read more about Marketing Customer engagement is a marketing strategy that focuses on increasing the engagement your customers have with your brand, […]
How To Use AI Chatbots To Enhance Customer Experience
AI chatbots have changed the world of digital communications for the better. They’re effective marketing and sales tools for eCommerce businesses. Not only do they streamline daily business operations, but they also help customise customer experiences while also providing assistance. Customers can get suggestions on what to buy and even help them place orders. […]
6 Ways Your Business Can Gain Competitive Advantage
In today’s saturated and extremely competitive market, every business strives to gain an advantage over the competition. In today’s business world, your primary concern about your business should be how to gain a competitive advantage over your competitors. Today’s customers are smarter when it comes to buying. A study states that 86% of buyers are […]
Top 4 Customer Complaints You Can Use To Your Advantage When Marketing
The most valuable stakeholders in your company are your customers. Just like Alibaba’s CEO, Jack Ma rightly said: “The customers are very important because they pay the salaries.” No matter how much innovation you’ve put into your product or service, if your final consumers aren’t satisfied, you have failed as a company or as […]
Understanding Sales Leads Tactics
Most business owners depend on adding more customers to their customer base to grow their business, and one of the ideal ways to accomplish this goal is to ensure that companies receive a regular stream of sales leads. Read more about Business One of the most important aspects of marketing is Lead generation, this is […]
9 Ways To Create Customer Value And Generate More Revenue
Business relevance and dominance do not only end at creating products and services. A business or company’s relevance and dominance depend also on creating solution-centred products, and services. Read more about Business Useful, solution-centred and valuable products and services, which customers find worthy of their time and money is a way of creating a […]