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  Understanding customer behaviour is important for businesses because it helps them to better meet the needs and preferences of their target audience. By studying customer behaviour, businesses can identify patterns and trends in how customers make purchasing decisions, what motivates them to buy, and what factors influence their choices. This information can be used to inform marketing and sales strategies, product development, and overall business decisions.
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For example, a business that studies customer behaviour might learn that a certain group of customers is more likely to make a purchase if they receive personalized recommendations or if they are offered a discount. This information can help the business to tailor its marketing efforts and create targeted promotions that are more likely to be successful. In this article, I discuss ten (10) customer behaviours every business should know.
  • Impulsive Buyers

These customers make quick purchasing decisions without much thought or consideration. They are often swayed by sales, discounts, and limited-time offers.
  • Rational Buyers

These customers carefully weigh their options before making a purchase. They are more likely to do research, compare prices, and seek out reviews before deciding.
  • Loyal Customers

These customers consistently repeat buyers and may even go out of their way to purchase from a particular business. They value a good customer experience and often have a personal connection with the brand.
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  • Bargain Hunters

These customers are always on the lookout for a good deal and may be willing to switch brands if they can get a better price elsewhere.
  • Brand-conscious Customers

These customers place a high value on the brand and are willing to pay a premium for it. They may be less price-sensitive and more interested in the perceived quality or prestige of the brand.
  • Convenience-oriented Customers

These customers prioritize convenience and are willing to pay extra for it. They may be more likely to make purchases online or through a mobile app rather than going to a physical store.
  • Experience-seeking Customers

These customers value unique and memorable experiences and are willing to pay for them. They may be interested in events, classes, or other interactive experiences offered by a business.
  • Status-conscious Customers

These customers are motivated by the perceived status that comes with certain products or brands. They may be more likely to make purchases that will impress or show off to others.
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  • Value-conscious Customers

These customers are focused on getting the most value for their money. They may be willing to put in extra effort to find the best deal or trade off some convenience for a lower price.
  • Fickle Customers

These customers are prone to switching brands or vendors frequently, often based on the latest trend or promotions. They may be harder to retain and may require more frequent incentives to keep them coming back.

Closing Remarks

Understanding these different types of customer behaviour can help businesses tailor their marketing and sales strategies to better meet the needs and preferences of their target audience. For example, a business targeting impulsive buyers may focus on creating a sense of urgency through limited-time offers, while a business targeting rational buyers may prioritize providing information and resources to help them make informed purchasing decisions. Regardless of the customer behaviour being targeted, it is important for businesses to provide a positive and personalized customer experience in order to build trust and loyalty. Featured Image Source:
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This article was first published on 7th January 2023


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

Comments (2)

2 thoughts on “10 Types Of Customer Behaviour Every Business Should Know”

  • I appreciate the simplicity in this write up.

  • Its great as your other posts : D, thankyou for posting. “Slump I ain’t in no slump… I just ain’t hitting.” by Yogi Berra.

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