How FinTech Startups Can Use Storytelling To Grow Their Brand
If you’re a FinTech startup, you’ll know that it’s crucial to succeed at customer acquisition. But this part of your operations can be a challenge. You probably have to come up against the intense competition. And your target audience may already be dizzy from all the messaging that other startups have thrown at them. Read […]
SME Spotlight: Kendor Consulting
Kendor Consulting is a Human Resource training and consulting services provider based in Lagos. It helps corporate organizations with learning interventions that enable them to manage their employees better. It also handles recruitment and onboarding processes on behalf of its client businesses. Read more about Business The HR management and outsourcing space is quite competitive. […]
Prompt Responses On Social Media
How often do you respond to messages and mentions from your customers on social media? How quick or slow is your response time? It is true that we all desire to establish a connection with our customers and get back to them promptly when the occasion arises. But the reality is that social responses can […]
Brands We Love: UAC Foods
UAC Foods is one of Nigeria’s leading producers of convenience foods. It manufactures some of the country’s most widely consumed snacks and ice cream, and supplies bottled water as well. Read more about Business The company is a subsidiary of UAC (United Africa Company) Nigeria, which also plays in several other niches, including the FMCG, […]
Exceptional Nigerian Fashion Brand: Orange Culture
We have seen the rise, fall, and continuity of various fashion brands in Nigeria. One of the exceptional fashion brands we have seen is Orange Culture. Their designs are unique and far from the traditional menswear we are used to. Read more about Fashion Orange Culture is a fashion brand that causes the awakening […]
SME Spotlight: Excellaid
Excellaid is a business outsourcing firm based in Lagos. It provides administrative support, content creation, and social media management services to individuals and organizations in and around the state. Read more about Business The company’s business support solutions are designed for busy professionals, small and medium scale enterprises, larger corporations, and other business entities. These […]
How You Can Use Twitter Spaces For Your Brand’s Growth
Graphics, videos and images are popular on the social media landscape, and content creators have used them a lot for their own benefit. However, audio conversations are starting to enjoy attention lately. With the emergence of the social audio app known as Clubhouse, other social media apps have joined the trend. For example, Twitter introduced […]
XBL: The Exquisite Nigerian Fashion Brand
XtrabrideLagos, popularly known as XBL, is a Nigerian fashion brand known for its exquisite and classy designs. The brand has broken fashion boundaries and is set to do even more. What differentiates the brand from others is their unrelenting creativity, attention to details and elegance of all their styles. Read more about Fashion The […]
2 Helpful Tips On How To Start A Fashion Brand In Nigeria
Fashion in Nigeria has witnessed an impressive growth. Clothing is beyond body coverage, it represents style, comfort, luxury and identity. People wear clothes to feel good, express themselves, and they are willing to pay to suit their needs. Read more about Fashion Having a fashion brand is a very productive business venture. As the owner […]
14 Tweet Ideas For Your Brand’s Twitter Account
Do you have a Twitter account for your brand and you do not know how to go about building your presence? Or maybe you do not know where to start or what to tweet about. Below are 14 ideas to tweet about from your brand’s account. Read more about Social Media Twitter is a reliable […]
How To Use LinkedIn Marketing For Your Brand
You can agree with me that starting your own business/brand in Nigeria can be challenging. As a new entrepreneur, your brand is constantly up against some well-known brands and companies in your niche. But the only possible way out of the struggle is ‘marketing’ which is instrumental in helping you grow your small business. Read more […]
Why Getting On Instagram Explore Page Is Best For Your Brand
Instagram Explore page is one sure way to gain more visibility. You will be able to reach across to potential customers who will discover your content on time. Getting on the Explore page will mean getting more views and engagements, and to an extent, more Instagram followers. Read more about Social media But how […]
How To Create The Right Packaging For Your Brand
In business branding, everything rises and falls on the packaging. In a simpler or loose explanation: “packaging is the wrapping of material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean.” But it goes beyond wrapping and protecting consumer items. Packaging […]
Social Media Goals: Why You Need Them For The Growth Of Your Brand
You probably feel alone because you are yet to define and finalize your social media goals. But you should know that you are not alone. Most social media marketers have confessed to experiencing difficulty when it came to aligning their social media campaigns with their brands’ goals. Social media goals (and objectives) are what […]
How To Find Your Brand Voice In 3 Proven Steps
In today’s business world, your brand must stand for something and be known for something. Having a brand voice is very pivotal, as it allows you to get recognized by competitors. Your brand voice is a significant part of your online personality, but finding it can be a difficult process. The idea behind finding […]
Basic Things To Consider Before Buying A Laptop
Having used laptops before is not an assurance that you’ll not encounter any problem while buying a new one. Due to the ever-changing technology, Laptop manufacturers now include new features, which makes it even tougher to select the right kind of laptop you need. Read more about Tech There are times when we end up […]