You can agree with me that starting your own business/brand in Nigeria can be challenging. As a new entrepreneur, your brand is constantly up against some well-known brands and companies in your niche. But the only possible way out of the struggle is ‘marketing’ which is instrumental in helping you grow your small business.
Traditional marketing happens when an organization communicates and connects with its target audience in a bid to introduce the value of their product and services to the audience and drive sales in the end. The company needs to convince people and try to talk them into patronizing their products and services.
LinkedIn has been considered as the world’s largest professional network on the internet. It has a website and a mobile app which is accessible on any device. The platform has helped a lot of people in their businesses and careers. It can be used to find the right job opportunities that can foster professional development. You can also connect with people in your niche, form strong professional relationships with them, learn skills that can assist you in business, etc.
How to use LinkedIn marketing for your brand: Below are the step-to-step procedures on using LinkedIn marketing for your brand in order to reach your business goals.
Make sure to create engaging content: This particular prerequisite is important even on other social media platforms. You have to understand that for you to achieve your desired results, you have to make sure that the contents you publish are interesting. This will make people to notice you on the LinkedIn platform as well as other platforms. Share your business story, share some business insights you know, start a conversation around a news event or a conference that you will be attending, publish visual contents on work-life, and disclose motivational quotes. All these will surely make people to develop an interest in your brand. You also have to publish helpful and informative contents that will help your audience to build their careers and their professional network.
Connect with people: No man is supposed to be an island. What I am trying to day is, connecting with people is the best way to gain numerous advantages on the Internet. You can learn more about your competitors when you monitor the types of things they post that give them the engagement they receive and their biggest leads. Hence, it is highly important to connect with people in your niche. You cannot fail I engage your followers, too. Tag them to your posts, ask them for their opinions and motivate them from time to time. You can also join LinkedIn groups and participate in discussions bordering on ideas that interest you. Share informative content with the members and this will attract their attention. If you do these, a lot of people are going to troop to your page and as your following increases, you are likely going to get many customers who will stay loyal to your brand.
In addition to the above, you can host Q&A sessions on your LinkedIn page once in a while. This will allow your followers to open up about their takes on your products and services and what you can improve on. With the Q&A sessions, you can address their complaints and suggestions, ultimately bringing effective development and growth to your brand.
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