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Excellaid is a business outsourcing firm based in Lagos. It provides administrative support, content creation, and social media management services to individuals and organizations in and around the state.

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The company’s business support solutions are designed for busy professionals, small and medium scale enterprises, larger corporations, and other business entities. These solutions allow the company’s clients to devote more time and resources to their core operations.

Toyin Adekola founded Excellaid in September 2014. She currently serves as its CEO and Lead Assistant. Toyin is an administrative professional with 12 years of experience as support staff in multiple industries. She holds a Higher National Diploma in Office Technology from the Yaba College of Technology, and a Post Graduate Diploma in Strategy Management from the University of Ilorin.

While Toyin’s expertise drives much of Excellaid’s success, the company has also leveraged the skill of its certified digital marketers and web designers to deliver quality services to its clients. Thanks to their effort, the firm has grown its customer base and is now becoming a leading player in Lagos’s outsourcing space.

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One of Excellaid’s offerings is content writing and management service. It helps its clients to communicate effectively with their target audience. The items it creates in this service category are blog posts, web page content, copy for landing pages, social media post captions, and general writing.

Also, Excellaid helps businesses to set up and manage their websites. It creates sites that typically consist of six static pages: an about me page, services page, testimonial page, contact page, the home page, and terms of service page. They also provide WordPress plugins, and (occasionally) domain names and hosting.

Besides delivering these services, Excellaid also works with businesses to create technical content. This sort of content communicates otherwise complex ideas in plain language to its client business’s customers. Items which this service covers include Frequently Asked Questions (FAQ), reference guides, program manuals, ebooks, product documentation, newsletters, and user manuals.

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Another of Excellaid’s services is its email marketing package. This offering enables businesses to generate and nurture leads, and convert them into paying customers. The company helps its clients with lead segmentation, newsletter drafts, and other email marketing actions that could generate leads.

Anyone who wants to get in touch with Excellaid can call the company’s phone line or email them. Alternatively, they can fill and submit their questions via the contact form on Excellaid’s website.

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This article was first published on 8th May 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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