5 Engaging Marketing Print Advertising Ideas That Can Draw Customers To Your Business
These days, many people often believe that traditional marketing ideas like print advertisements are outdated. But they are all wrong. Even the biggest brands like Coca-Cola and Tecno are still involved in print advertising campaigns. If you should drive around the highways of Lagos and Abuja and Enugu, you will find giant billboards advertising […]
The Relationship Between Marketing And Advertising
These two terms are most times used interchangeably, however, there are actually many differences, as well as similarities between marketing and advertising. In basic terms, marketing is the process of identifying customer needs and adopting the best strategy to meet those needs, while on the other hand, advertising is the exercise of promoting a company […]
Printivo Is Taking Branding To Doorsteps
Branding in Nigeria goes beyond just advertising a business or a product. It’s a reflection of the personality of the business. It makes a product come alive and becomes something relatable to people. The wave of technology is permeating all businesses in Nigeria and the branding/printing industry is not left behind. Printing presses exist […]
The Idea Behind Retargeting And How It Works
Chances are, you’ve already experienced this form of advertising without being aware of it. The options for online advertising have become limitless as a result of numerous platforms, channels, and strategies available to advertisers. What do you think happens when you shop online or view a product on an online store, only to see […]
How Websites And Bloggers Make Money
In Nigeria, We have Network Service Providers like MTN, AIRTEL, GLO, and 9MOBILE, these providers enable us to get Sim cards which we use for easier communication in and across national boundaries. These network Providers also provide us with access to the internet; you subscribe for Mobile data which in turn enables you to […]
Business Growth Tip: Attract Customers to Your Location with Outdoor Signs
Outdoor signs are an effective way to attract people to your business. With the right designs, messaging, and positioning, they could be a magnet for new potential buyers, setting the stage for growth in your sales. If you run a store, you may remain hidden in plain sight without a sign notifying passers-by of its […]
Growth & You: The Inarguable Importance of Branding In Business
I’ve spent considerable time over the years teaching people that whatever they are offering the world – goods or services – will die an untimely and painful death if they don’t network, brand and market properly. Branding and marketing are the vehicles that will propel you to a whole new level; they are the stimuli […]
Growth & You: 5 Success Selling Tips Every Business Person Must Know
No matter what industry you operate in, no matter how wonderful your products and services may be and no matter how long you have been in business, getting your items in the hands of those who need them and are willing to pay the price is one major challenge that many businesses face. What worked […]
Social Media Marketing Tips: The Social Media Channels And Their Relevance To Business
Social media is undeniably more prevalent than ever around the globe. In 2019, there will be an estimated 2.77 billion social network users and in 2021, 3.02 billion users. These numbers cut across many demographics and prove that social media is generally straightforward for the average mobile phone owner. It is a different ball game, […]
Business Growth Tip: Gain More Customers With Social Selling
Before we sink our teeth into gaining more customers with social selling, we’ll try to understand what it is, and how it works. Social selling involves searching out, connecting and engaging with potential customers on social media. It’s not regular social media marketing; with social selling, the focus is on building a relationship with people […]
Business Growth Tip: How to Win Back Customers You’ve Lost
Anyone who has been in business long enough will have lost customers- just as they’ve gained new ones. It’s not necessarily a bad thing; these customers may have moved on for reasons that aren’t your business’s fault. And that’s fine. However, it might be worth trying to get them back to patronizing you, especially if […]
Business Growth Tip: Create a Sales Funnel That Draws Customers In
A lot of the time, we think of the sales process as a three-stage thing: we present product to customer, customer likes product, customer buys product. But if you’ve really been in the business of getting people to purchase your stuff, you’ll know that the three-step sketch above doesn’t mirror reality. It doesn’t even come […]
Social Media Marketing Tips: 5 Steps To Becoming A Successful Influencer
In one of our past articles, we discussed some tips for brands that want to work with influencers. This week, we will be looking from the perspective of the influencer. Here are some ways in which you can become the influencer that brands want to work with and make an extra source of income Be Content […]
Start Planning for Your Business’ Holiday Sales with These Tips
Now is the time to start making plans for Christmas sales. You’re not likely to get a fair result from year-end business if you wait until the dizzying rush of December to get going on this. Why not set things in motion when the holiday feel still simmers beneath the surface, and save yourself all […]
Social Media Marketing Tips: Buyer Personas And What They Mean For Your Business
One of the fundamentals of inbound marketing that a business owner should have in mind when trying to execute a successful content marketing strategy is Buyer Personas. What are Buyer Personas? Imagine you’re an animator and your next project is to create a comical character based on a real-time figure. Beforehand, you would already have a picture […]
Social Media Marketing Tips: What You Should Know About Micro-Influencers And How To Work With Them
As brands and social media experts become more conversant with the best practices for social media, they continually unravel trends that promote brand awareness and higher conversion rates. One of these trends is micro-influencers. They are the newly discovered players in the advertising industry and are rapidly replacing their counterparts, the macro-influencers. Micro-influencers are brand promoters with a significant […]