Archives Tag: Advertising

BUSINESS

Business Growth Tip: How to Win Back Customers You’ve Lost

April 19, 2022

Anyone who has been in business long enough will have lost customers- just as they’ve gained new ones. It’s not necessarily a bad thing; these customers may have moved on for reasons that aren’t your business’s fault. And that’s fine. However, it might be worth trying to get them back to patronizing you, especially if … Continue reading Business Growth Tip: How to Win Back Customers You’ve Lost

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BUSINESS

Business Growth Tip: Create a Sales Funnel That Draws Customers In

April 19, 2022

A lot of the time, we think of the sales process as a three-stage thing: we present product to customer, customer likes product, customer buys product. But if you’ve really been in the business of getting people to purchase your stuff, you’ll know that the three-step sketch above doesn’t mirror reality. It doesn’t even come … Continue reading Business Growth Tip: Create a Sales Funnel That Draws Customers In

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Social Media

Social Media Marketing Tips: 5 Steps To Becoming A Successful Influencer

April 19, 2022

In one of our past articles, we discussed some tips for brands that want to work with influencers. This week, we will be looking from the perspective of the influencer. Here are some ways in which you can become the influencer that brands want to work with and make an extra source of income Be Content … Continue reading Social Media Marketing Tips: 5 Steps To Becoming A Successful Influencer

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BUSINESS

Start Planning for Your Business’ Holiday Sales with These Tips

April 19, 2022

Now is the time to start making plans for Christmas sales. You’re not likely to get a fair result from year-end business if you wait until the dizzying rush of December to get going on this. Why not set things in motion when the holiday feel still simmers beneath the surface, and save yourself all … Continue reading Start Planning for Your Business’ Holiday Sales with These Tips

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BUSINESS

Social Media Marketing Tips: Buyer Personas And What They Mean For Your Business

April 19, 2022

One of the fundamentals of inbound marketing that a business owner should have in mind when trying to execute a successful content marketing strategy is Buyer Personas. What are Buyer Personas? Imagine you’re an animator and your next project is to create a comical character based on a real-time figure. Beforehand, you would already have a picture … Continue reading Social Media Marketing Tips: Buyer Personas And What They Mean For Your Business

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BUSINESS

Social Media Marketing Tips: What You Should Know About Micro-Influencers And How To Work With Them

April 19, 2022

As brands and social media experts become more conversant with the best practices for social media, they continually unravel trends that promote brand awareness and higher conversion rates. One of these trends is micro-influencers. They are the newly discovered players in the advertising industry and are rapidly replacing their counterparts, the macro-influencers. Micro-influencers are brand promoters with a significant … Continue reading Social Media Marketing Tips: What You Should Know About Micro-Influencers And How To Work With Them

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BUSINESS

Dr Aliyu Ilias, Other Experts Launch CEM Bundle 1.0

April 19, 2022

Over the years customer experience management service has become a secret to profit-making in businesses as well as a tool for business sustainability. However, following several complaints by consumers and further research through mystery shopping of organisations/companies and providers of goods and services, customer experience management experts, conveyed by Dr Aliyu Ilias, came together to … Continue reading Dr Aliyu Ilias, Other Experts Launch CEM Bundle 1.0

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BUSINESS Business Ideas

Business Growth Tip: Build A Strong Local Presence

April 19, 2022

These days, businesses can go global from the very start. With a laptop or mobile device connected to the internet, they can link up with people in far-off corners of the world. As for getting products to customers, courier companies can help with shipping them halfway across the planet. Not surprisingly, small businesses are taking … Continue reading Business Growth Tip: Build A Strong Local Presence

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BUSINESS

10 Proven Ways to Market Your Business for Free

April 19, 2022

Getting word about your business out into the public can be quite expensive. This is especially true if you want to capture the attention of a large number of potential clients, as opposed to just throwing information about your enterprise at a random crowd. The question here really is: how do you put your business … Continue reading 10 Proven Ways to Market Your Business for Free

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BUSINESS Sales

Social Media Marketing Tips: How To Promote Your Business Using Video Marketing

April 19, 2022

It’s been proven time and again that videos are usually more engaging and court more attention that texts. According to a research report, 71% of marketers claim video conversion rates outperform other marketing content. Therefore, it will suffice to say that video marketing is a safe bet when it comes to promoting your content.  Although to … Continue reading Social Media Marketing Tips: How To Promote Your Business Using Video Marketing

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BUSINESS Business Ideas

How to Start a Business on a Lean Budget

April 19, 2022

Starting a business with little cash is not an easy thing to do. Of course, what constitutes “very little cash” depends on the sort of business you’re looking at; you might have more than enough to open a modest restaurant where you’re at, but that same sum won’t even get you on your feet for … Continue reading How to Start a Business on a Lean Budget

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BUSINESS Economy

What To Know About Advertising Your Products in Nigeria

April 19, 2022

For as long as they have existed, businesses have sought ways to reach out to  their potential patronizers. The oldest were the cries and howls of merchants from their storefronts inviting the passing public to explore and purchase their products. When radio and television arrived, they presented an unprecedented opportunity for businesses to reach larger … Continue reading What To Know About Advertising Your Products in Nigeria

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BUSINESS

Story! Story! When Will Brands Finally Get This?

April 19, 2022

There’s a reason so many of us flock to the movies or spend hours reading novels – it’s because we love to get lost in a good story. If you ever listen to a good conversation, you’ll notice that a lot of connection happens when people share stories with each other. Storytelling is a powerful … Continue reading Story! Story! When Will Brands Finally Get This?

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BUSINESS

Hello Brands, Let’s Woo the Ladies

April 19, 2022

More and more ads are embracing girl power.  “Femvertising” ads — advertisements that aim to celebrate and empower women and girls — have made a splash over the past few years. And there’s no sign of them slowing down. In October 2014, women’s lifestyle website SheKnows asked 628 women about their views on advertising. Ninety-one … Continue reading Hello Brands, Let’s Woo the Ladies

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Discover Nigeria

Throwback Thursday: Old Nigerian Adverts.

April 19, 2022

I get a nostalgic feeling anytime I stumble on old commercials. Unfortunately, kids of this decade won’t know what real TV commercial feels like. The late 90’s and early 21st century saw the awesome emergence of unexpected social changes; new technologies as well as insight and perspectives to everything.  We are sure to treasure the … Continue reading Throwback Thursday: Old Nigerian Adverts.

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