Selling is an art and can be learntUnderstand that selling is an art that can be learnt by anybody. There is really nothing like a born salesperson. All sales strategies can be learnt. When they are properly applied, the results are obvious. But also know that becoming a great salesperson is not an overnight success neither is it a one-off achievement. It is a skill that needs to be polished and improved upon on a regular basis.
Define your target marketYour target market must be well defined and you must understand where to find them. You must also understand their psychology: how they buy, when they buy, where they buy from, who makes the buying decision, how they prefer to pay and how much they are willing to pay.
Communicate, connect and influenceSelling is about communicating, connecting and influencing. Selling is about building relationships. Period! People buy from people they like and what this means is that you must build rapport with your prospects before pitching your ideas to them. You need to show that you care and it is in doing this that you are able to identify the real needs of your prospects. A salesperson is a consultant who probes, diagnosis and recommends the right fit for identified problems.
A great pitchYou must have your elevator pitch handy. You should be able to tell a total stranger what you are about in thirty seconds without boring, confusing or irritating them. Your sales pitch needs to be captivating, it should be able to arouse curiosity and ultimately it should be able to get you audience.
Ask for the saleDon’t fail to ask for the sale. Pay attention to your prospect’s body language and let it guide you on when to ask for a sale. Never ask for a sale when the body language indicates that there are things that need to be clarified or when there’s an obvious resistance. Ask open questions to understand the reasons for objection and deal with the objection before asking for a sale. Your job is to influence the decision but the prospect reserves the right to make the decision.
Noela is an Image Consultant and personal development trainer. She helps corporate organisations and individuals achieve high performance through her bespoke trainings, seminars and workshops. She is available to speak at your professional events. Reach her on 07030514885 Featured Image Source: Biztorials
You might also like:
- How to Craft a Winning Go-to-Market Strategy for Your Business
- Do You Want to Buy Shares in Nigeria? Here’s How
- How to Make Your Business Viable
- How to Create An Effective Facebook Advertising Strategy