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Brands We Love: Famfa Oil
April 19, 2022
Famfa Oil is one of Nigeria’s largest indigenous oil and gas exploration companies. Headquartered in Lagos, it has been involved in the country’s petroleum industry for more than three decades and has leveraged partnerships with other players in the industry from across the world to build capacity and improve outcomes from its operations. Read … Continue reading Brands We Love: Famfa Oil
Brands We Love: Softcom
April 19, 2022
The contemporary technology revolution we’re living through is barely a couple of decades old. But it has transformed the world in so many ways that it’s left human society barely recognizable compared to what it was when it began. Read more about Business Nigeria hasn’t been left out of this evolution. While it struggled … Continue reading Brands We Love: Softcom
How To Use Storytelling to Create a Strong Brand Identity
April 19, 2022
In today’s crowded marketplace, creating a strong brand identity is crucial for the success of any business. A brand identity is the unique combination of design, messaging, and values that sets a company apart from its competitors. One effective way to create a strong brand identity is through the use of storytelling. By crafting … Continue reading How To Use Storytelling to Create a Strong Brand Identity
Personal Branding Improves Your Networking Skills
April 19, 2022
One way to improve your networking skills is to focus on personal branding – the practice of creating a unique image and reputation for yourself in your professional community. Read more about Business Networking, when done tactfully, can help you achieve professional success. When you build valuable relationships with others in your industry, you … Continue reading Personal Branding Improves Your Networking Skills
6 Steps to Build Your Personal and Professional Brands
April 19, 2022
Building your personal and professional brand is essential in today’s fast-paced and competitive world. This is especially true if you are active in the formal business space, which is perpetually saturated with individuals and corporate organizations battling to get the attention of their target market. A strong brand can help you stand out from … Continue reading 6 Steps to Build Your Personal and Professional Brands
Growing Your Brand with Podcast Marketing
April 19, 2022
In today’s digital age, podcasting has emerged as a popular medium for people to consume content on the go. With the increasing popularity of podcasts, businesses are leveraging this platform to reach out to their target audience and grow their brand. In this article, we will discuss how businesses can grow their brand with … Continue reading Growing Your Brand with Podcast Marketing
Brands We Love: Dataflex
April 19, 2022
Just as their peers elsewhere in the world have done, Nigerian businesses are increasingly adopting technologies that enable them to achieve more across their operations. They are doing so because they have witnessed the benefits that these tools can yield: lower costs, higher output, better quality outcomes, and increased revenues and profits. The technologies … Continue reading Brands We Love: Dataflex
Brands We Love: Severe Nature
April 19, 2022
The output from Nigeria’s fashion scene has evolved in significant ways since it began to be influenced by western styles a century or more ago. The chroniclers of this change have reported its transition from a space inhabited by a few design types to one that presently brims with uniqueness and difference. It’s now … Continue reading Brands We Love: Severe Nature
Building a Successful Global Brand for the African Market
April 19, 2022
Africa is home to a vast and diverse market, with over 1.2 billion people and 54 countries. Despite the immense potential, the African market is often overlooked by global brands. This presents a unique opportunity for companies to build a global brand that resonates with the African consumer. Read more about Business The key … Continue reading Building a Successful Global Brand for the African Market
By reuben-kalu
Creating a Powerful Branding Experience for African Businesses
April 19, 2022
Creating a unique branding experience for African business owners requires a nuanced understanding of the cultural, social, and economic contexts in which they operate. Africa is a vast and diverse continent, with over 1.3 billion people spread across 54 countries. Each country has its unique cultural and linguistic heritage, which shapes the way people … Continue reading Creating a Powerful Branding Experience for African Businesses
By reuben-kalu
Revitalizing Your Brand through Marketing Communications Strategy
April 19, 2022
Revisiting your brand when your products are not selling can be a daunting task, but it is essential in order to stay relevant and competitive in the market. In today’s rapidly changing business environment, it is essential to have a well-thought-out marketing communications strategy. By revisiting your brand, you can take the necessary steps … Continue reading Revitalizing Your Brand through Marketing Communications Strategy
By guestpost
Brands We Love: Custodian Investment
April 19, 2022
Custodian Investment is a business group that consists of businesses in the general and life insurance, trustee, pension, and real estate sectors. It holds significant stakes in these businesses, which serve a diverse clientele ranging from individuals to large organizations. While it is well known for its insurance services—which are offered by its flagship … Continue reading Brands We Love: Custodian Investment
Branding Your Ministry for Growth
April 19, 2022
When you have a new product, design or idea and you are getting ready to reveal it to the world, the first thing most people want to do is brand the product or service. They believe that branding is the first and most important thing that must be done and that includes getting a … Continue reading Branding Your Ministry for Growth
Brands We Love: Dantata and Sawoe
April 19, 2022
Dantata and Sawoe is one of the leading indigenous construction companies in Nigeria. It has gained its reputation by taking on numerous projects over the course of four decades, including roads, flyovers, airstrips, power plants, residential buildings, and industrial plants. Many of these projects have been executed on behalf of the government; not a … Continue reading Brands We Love: Dantata and Sawoe
Brands We Love: Systemtech
April 19, 2022
Systemtech is an ICT company headquartered in Lagos. It provides hardware, IT infrastructure, system integration, network and communications, IT security, and software solutions to businesses across Nigeria. The company has delivered many of these services for more than three decades and is one of the better-known brands among the older players in the country’s … Continue reading Brands We Love: Systemtech
