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7 Authentic Ways to Connect and Engage with Premium Clients

April 19, 2022

  Finding new clients is an important part of business growth. Securing the trust and patronage of premium clients is probably just as crucial. They will typically spend much more on your products or services than the average customer, and generate a decent chunk of your sales. And that’s a good thing for any commercial … Continue reading 7 Authentic Ways to Connect and Engage with Premium Clients

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BUSINESS TECH

Developing An Effective Customer Segmentation Strategy

April 19, 2022

  Developing an effective customer segmentation strategy is critical for tech startups in Nigeria to understand their customers better and tailor their products and services to meet their needs. Customer segmentation allows startups to identify and group customers based on shared characteristics such as demographics, psychographics, behaviour, and needs. This information helps startups to create … Continue reading Developing An Effective Customer Segmentation Strategy

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BUSINESS

Finding Your Niche in the Market

April 19, 2022

  Finding your niche in the market is a crucial step towards building a successful business. Your niche refers to the specific area of the market that your business targets. This could be a specific product, service, or group of customers. By identifying your niche, you can differentiate yourself from competitors and attract loyal customers. … Continue reading Finding Your Niche in the Market

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BUSINESS

How To Build A Network Of Contacts And Partnerships

April 19, 2022

  Building a network of contacts and partnerships is a critical component of any successful business strategy. A strong network can help you expand your reach, gain valuable insights and resources, and develop new opportunities for growth. In this article, we’ll explore some practical tips for building and maintaining a network of contacts and partnerships … Continue reading How To Build A Network Of Contacts And Partnerships

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BUSINESS

Offer Exceptional Customer Service With Case Studies

April 19, 2022

  Exceptional customer service is the foundation of any successful business. Customers who receive great service are more likely to become loyal, repeat customers, and they are also more likely to recommend your business to others. On the other hand, customers who have a negative experience with customer service are likely to leave negative reviews … Continue reading Offer Exceptional Customer Service With Case Studies

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BUSINESS Real Estate

How Real Estate Businesses Can Attract Clients Through Social Media

April 19, 2022

  Social media holds great promise for real estate businesses. With millions of users, online social networking platforms offer inexhaustible opportunities for such companies to market their property to potential clients. If used strategically, they could multiply patronage and boost bottom lines. Read more about Real Estate But simply being present on social media won’t … Continue reading How Real Estate Businesses Can Attract Clients Through Social Media

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BUSINESS

6 Steps to Market Your Product or Service Through Webinars

April 19, 2022

  A webinar—short for web seminar – is an online session hosted by an individual or organization, and attended by several persons. Webinar facilitators use the event to share and expound upon specialized information, train participants, conduct product demos, and showcase their expertise. Read more about Business As a business owner, you can organize webinars … Continue reading 6 Steps to Market Your Product or Service Through Webinars

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TECH

Building a Customer-Centric Culture in Your Tech Startup

April 19, 2022

  Building a customer-centric culture is an essential aspect of creating a successful tech startup in Nigeria. A customer-centric approach ensures that the customer is at the centre of every business decision, which is crucial for a tech startup that aims to stand out in a highly competitive market. Read more about Tech In this … Continue reading Building a Customer-Centric Culture in Your Tech Startup

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Real Estate

How to Become a Successful Real Estate Marketer in Nigeria

April 19, 2022

  If you would like to make money from real estate, you have several paths to doing so. You could become a real estate agent, facility manager, or property appraiser. Or you may take a dive into real estate development or investing if you have a decent supply of funds that’ll enable you to purchase … Continue reading How to Become a Successful Real Estate Marketer in Nigeria

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BUSINESS

How to Achieve Your Sales Target for 2023

April 19, 2022

  You have very likely come into the New Year aiming to reach novel heights with your sales. It’s a key part of a broader plan to grow your business and move it towards becoming a leader in its niche or industry. What steps can you take to make this happen? Read more about Business … Continue reading How to Achieve Your Sales Target for 2023

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FinTech

How Traders Can Minimize Losses in the Present Sinking Crypto Market

April 19, 2022

  In the past few weeks, the crypto industry has been in the news – this time for bad reasons. The crypto market is currently at rock bottom, affecting many crypto startups in Nigeria as well the confidence of traders. For example, Quidax, a Nigerian crypto exchange company that has processed over $3 billion in … Continue reading How Traders Can Minimize Losses in the Present Sinking Crypto Market

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BUSINESS

How To Prepare Your Business for The New Year

April 19, 2022

  Perhaps your business has had a brilliant year, marked by growth and great wins. Or it may have struggled for much of the period, and fallen short of your target for it. Whatever it’s been through, the next twelve months present you with a chance to do much better. Read more about Business But … Continue reading How To Prepare Your Business for The New Year

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BUSINESS

SME Spotlight: DigiEngage

April 19, 2022

  DigiEngage is a digital marketing agency in Lagos. The company provides a plethora of services related to content creation, digital brand management and online advertising. Its specialities also include branding and graphic design, social media management, website development, and Search Engine Optimization (SEO). Read more about Business As one of the better-known players in … Continue reading SME Spotlight: DigiEngage

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BUSINESS How To

How To Stay Relevant In Business

April 19, 2022

The business environment is constantly changing. There are new trends in every industry and you have to keep abreast with them. From the period of the pandemic, there have been radical changes to the way businesses are carried out. Read more about How To For instance, e-commerce had a massive boast during that period and … Continue reading How To Stay Relevant In Business

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Press Release

Expand Your Business for Christmas

April 19, 2022

  Christmas is always BIG! Online market sites are breaking all records in sales. 40% of Online Users Plan their Christmas Shopping by October. So, start early this year: The best time to position & get new traffic. Because the Christmas season has become critically important to online retailers. The definition of “the holidays” has … Continue reading Expand Your Business for Christmas