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  If you would like to make money from real estate, you have several paths to doing so. You could become a real estate agent, facility manager, or property appraiser. Or you may take a dive into real estate development or investing if you have a decent supply of funds that’ll enable you to purchase assets and take on building projects.
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But what if you decide to become a real estate marketer? Many think that this is on the lower wrung of the industry’s income ladder. But this doesn’t have to be the case. If you’re great at promoting businesses, and you have a good grasp of the property markets, you could scoop up significant remuneration for your effort. If this is what you want, please read on. We’ll explain the steps you can take to become a successful real estate marketer in Nigeria.

Who is a Real Estate Marketer?

As the title suggests, a real estate market is a person who works to expand the visibility of a real estate business, agents, and their property both online and offline. He or she deploys various marketing strategies to draw their clients’ target market to them. The marketer creates and distributes messaging that attracts and keeps the attention of potential leads for real estate companies or agents. Note that marketers could also be businesses made up of several employees.

Why Real Estate Companies and Agents Work with Marketers

Here are some reasons real estate companies and agents often seek the help of marketers:
  • Significantly expand the visibility of businesses and the property they want to sell or rent out
  • Benefit from the industry expertise of experienced marketers
  • Consistently generates leads that could eventually become buyers or renters
  • Support the push by real estate enterprises to reach, engage, and convince potential customers to invest in or purchase property

Steps to Becoming a Real Estate Marketer

If you would like to become a real estate marketer who succeeds at your business or job, here’s what you can do to achieve that:
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Get Grounded in Marketing

Marketing is a vast field, encompassing a variety of approaches to acquiring leads. It’s important that you understand its basics, and then some. Learn buyer psychology, and the range of strategies you can utilize to win them over for your employer or client. Get better at communicating with target audiences, and train yourself with the tools of the trade: social media, blogs, email, and CRM platforms.

Study the Real Estate Industry

You will also have to become fairly knowledgeable about the real estate industry. Learn the types of built spaces that exist. Understand the typical players in the space (especially the regular purchaser’s or renter’s persona), the sentiments that drive it, and the current trends across relevant niches. The more you know about the industry and market, the better you will be at crafting your message to potential and existing customers.

Choose a Niche

You may want to be a generalist in this business. But while this seems appealing, it’s often better to niche down and find an aspect of the market you’ll become an expert at. As one who has mastered a particular segment of the property market, you will find it much easier to connect with people and organizations looking to buy or rent in it than a generalist would. This in turn will make you a more valuable marketer to the businesses that operate in that segment.

Offer Your Services

After gaining the knowledge and skills required to become a proper real estate marketer, you should go ahead and look for jobs. Many real estate businesses are often in need of marketers (including freelancers), so there are likely to be roles open to you. The competition on this turf is rather stiff, so you’ll have to stand out in order to grab the attention of prospective buyers. But if you’ve been thorough with steps one and two above, you should excel at marketing real estate.

Be a Smart Marketer

Don’t just post images and limited information about the property that your employer or client is selling on social media. Come up with consistent messaging that’s unified across multiple channels—email, social networks, websites, and social networks. Don’t merely answer people’s questions; empathize with them. Find out what they really want. If they are interested in your offer, get their contact details and follow up on them via their preferred channel (this could be emailed or over the phone). Register to attend the CN Business Mixer

Final Words

If you want to become a real estate marketer, you can follow the steps we’ve just shared here. While there will be much still to do afterwards, these tips lay the foundation for success in what is a fiercely competitive space. Featured Image Source: Fronetics Real Estate
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This article was first published on 10th February 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

Comments (2)

2 thoughts on “How to Become a Successful Real Estate Marketer in Nigeria”

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  • I do believe all the ideas you have offered in your post. They are really convincing and can definitely work. Nonetheless, the posts are too brief for novices. Could you please prolong them a bit from subsequent time? Thanks for the post.

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