Christmas is always BIG! Online market sites are breaking all records in sales. 40% of Online Users Plan their Christmas Shopping by October. So, start early this year: The best time to position & get new traffic. Because the Christmas season has become critically important to online retailers. The definition of “the holidays” has expanded substantially. This is still the best time for reaching & converting interested holiday shoppers. Ensure your products get in front of the customers you care about the most. The earlier you start, the more likely you will be able to get your products in front of your target audience & stay top of mind during Christmas. But the question is:
  1. Of all the things people are buying, how many would be selling?
  2. Due to heavy traffic congestion during Christmas in various cities in Nigeria, there would be an explosion in e-commerce activities. Hence the rise in Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, & Boxing Day has expanded substantially, they’ve also made holiday campaign planning far more complex.
While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. The digital landscape during Christmas would become more complex, but with complexity comes opportunities. E-commerce retailers who think ahead can benefit enormously from the digital opportunities being opened to them. Online has become an essential part of the Christmas purchase process. People are going to start their research early. Wouldn’t it be nice to know where your buyers are coming from by identifying buyers’ keywords that appeal to them? There are 29 million searches in a minute, & a massive peak of queries in products such as beauty, fashion, lifestyles, household, etc. SEO offers opportunities for smaller businesses to compete with large, established organisations. It is the single most significant source of the traffic to a business’s website and the most effective marketing strategy for organisations. Boost your Google ranking with an effective SEO strategy. You will learn the following:
  • Learn the tips to improve your festive campaigns
  • How do you showcase your Christmas bestsellers?
  • Learn how you can drive traffic to store, & open up with good conversion strategy
  • Tracking consumers is getting harder, learn to optimize the use of media, it makes it easier.
  • Getting started – get insight on creating Christmas videos
Time: 10am Date: Thursday, 27th October, 2022 Venue: Venue: Online (Virtual) Fee: free to attend, pre-registration is required
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This article was first published on 14th October 2022 and updated on October 15th, 2022 at 11:12 pm

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