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  Finding new clients is an important part of business growth. Securing the trust and patronage of premium clients is probably just as crucial. They will typically spend much more on your products or services than the average customer, and generate a decent chunk of your sales. And that’s a good thing for any commercial outfit to have.
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However, connecting and engaging with high-value clients can be challenging, especially in today’s busy world where there’s a lot of messaging from competitors who want the attention of your prospects just as much as you do. Thankfully, there are strategies you can adopt to get on top of them all. Here are six effective ways to connect and engage with premium clients.

Attend Networking Events

Networking events such as the CN Business Mixer are a great way to meet new people and potentially connect with valuable clients. Before attending such events, be sure to prepare an elevator pitch and business cards to make a memorable first impression. Be open to learning about other people’s businesses and offering your services where appropriate. You could discover your preferred kind of clients at the alleys of conferences in your industry, at exhibitions, meet-ups, or sessions designed purely for networking purposes.

Join a Business Club

For most businesses, the premium clientele demographic largely consists of successful entrepreneurs, C-suite executives, and senior industry stakeholders. A smart way to find them is to join a business club that they are members of and engage them there. One such club in Nigeria is Club Connect. It’s a community of startup founders and business executives that offers several membership advantages. Besides getting to link up with potential premium clients, you’ll have access to funding and grant opportunities, business resources, discounts on multiple business-building products and services, and full visibility for your brand. Find out more about Club Connect.
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Leverage Social Media

Social media is an excellent platform to discover and engage with potential clients. However, when it comes to top-quality patrons, your options are narrowed. Identify which platforms your target audience uses the most and focus your efforts there. For instance, if you’re seeking out B2B clients, you should find them on LinkedIn. Create content that is informative, engaging, and relevant to your target audience. Use hashtags, join relevant groups, and engage with your audience by responding to comments and messages promptly.

Offer a Free Trial or Demo

Offering a free trial or demo of your product or service allows members of the public to experience your offering first-hand. If they are satisfied with it, they will likely become paying clients. Be sure to follow up with them after the trial or demo to answer any questions they may have and discuss how you can work together further.

Host Webinars or Workshops

Webinars and workshops provide you with a chance to demonstrate your expertise and deliver value to potential clients. Choose a topic that is relevant to your target audience and offer practical tips and advice. Encourage interaction by asking questions and responding to comments. You should see sessions like this as an opportunity to take your leads closer to becoming paying clients. Get in touch with attendees after the event to see if they have any further questions or would like to work with you.

Use Email Marketing

Events aren’t the only way to interact with the sort of leads you’re hunting for. Communication via email may work just as well, especially if the people you want to convert are almost always busy. Build an email list by offering a lead magnet such as a free e-book or guide. Send regular newsletters or updates that provide value to your subscribers. Personalize your emails and make sure they are visually appealing and easy to read.
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Collaborate with Other Businesses

There’s no harm in working with other businesses when you’re prospecting for premium clients. Look for businesses that share your target audience—including those that offer products and services that complement yours – and find ways to collaborate with them. For example, you could co-host a webinar or cross-advertise on each other’s platforms. Collaborating with other businesses not only helps you connect with new clients but also provides opportunities for referrals.

Final Words

Connecting with prospective clients takes time and effort, but it is essential for the growth and success of your business. The steps we have discussed here will make it easier for you to discover, interact with, and convert high-value people and organizations into premium clients. Featured Image Source:
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This article was first published on 24th March 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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