Try as we may, sometimes the harsh realities of life in Nigeria stare us in the face. This is why it’s refreshing to see young Nigerians making the best of what they have, adding value and building innovative brands that will outlive them.
Meet Titi Belo
Titilayo Halimotushadiat Shotile-Belo is the Creative Director of TITI BELO, a high-end fashion brand with the objective of providing garments that “make today’s woman a modern icon of strength and beauty.” Titi Belo is for the Winning Woman, the Boss Chick, the Go-Getter.
Linda Ejiofor in Titi Belo. Source: Titi Belo
Shotile-Belo has a degree in architecture from one of Nigeria’s foremost institutions, The University of Lagos. She took an interest in fashion at an early age, taking fine art and technical drawing classes in secondary school. Titi believed fashion was the only thing she could do well and excel in; and excel she has.
Lagos Fashion and Design Week 2014
Titi Belo participated in the 2014 GTB Lagos Fashion and Design Week, alongside notable designers like Mai Atafo, Lanre Da Silva and Tiffany Amber. Despite being the first time she was showcasing her work at the prestigious fashion show, Titi Belo was a ‘Fashion Focus’ finalist. The event helped to jumpstart the label, leading to recognition and increased awareness within the industry.
Titi Belo 2014. Source: onobello.comTiti Belo 2014. Source: onobello.comTiti at the GTB 2014 Lagos Fashion Week. Source: onobello.com
Titi soon benefited from a scholarship to the distinguished Instituto Marangoni, a private Italian school of fashion and design, at its London branch.
S/S 2018 Collection
More recently, Titi Belo released their Spring/Summer 2018 Collection, which draws inspiration from Titi’s days as a student at Queen’s College Lagos. Featured in the collection are pieces influenced by the school’s blue checkered uniform, Sunday wears, and the dresses students wore to school parties back in the day.
Titi Belo S/S 2018 Collection. Source: Titi BeloTiti Belo S/S 2018 Collection. Source: Titi BeloTiti Belo S/S 2018 Collection. Source: Titi BeloTiti Belo S/S 2018 Collection. Source: Titi BeloStephanie Coker in Titi Belo. Source: 234star.com
Inspiration
Titi cites her parents as an early inspiration, motivating her to be hardworking and independent.
Her mother was a go-getter who juggled many things to provide for the family, while Titi’s father maintained the home front; a stay-at-home dad who was present for school runs and after school homework. Mr. Belo is an extremely fashionable man in his seventies, and Titi explains that his sense of style – he only ever dons earth tones, nudes, and monochrome outfits – has influenced her designs.
Titi Belo’s future is undeniably bright. This year marks their fifth year in business and they hope to celebrate it with a new collection.
We love Titi Belo because the brand is original, fierce and empowering.
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Nigerian fashion has a dynamic and influential presence on the global stage, with several iconic designers and stylists making significant waves across social media platforms, especially Instagram. Here are eight Nigerian fashion icons you should consider following to get inspired by the vibrant colours, intricate patterns, and innovative designs characteristic of Nigerian fashion. Read … Continue reading Fashion Icons on Social Media: Shaping Trends and Style
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The Lagos air hums with anticipation. Car horns jingle carols, street hawkers sing festive jingles, and a kaleidoscope of vibrant fabrics spills from overflowing markets. In this bustling Christmas frenzy, amidst towering owambe feasts and dazzling carnivals, one question reigns supreme: how do you slay the fashion game? Fear not, festive fashionistas, for this … Continue reading Naija Christmas Style: Slay-Worthy Styles for the Festive Season
The output from Nigeria’s fashion scene has evolved in significant ways since it began to be influenced by western styles a century or more ago. The chroniclers of this change have reported its transition from a space inhabited by a few design types to one that presently brims with uniqueness and difference. It’s now … Continue reading Brands We Love: Severe Nature
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