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Every time it is my birthday, I spend time reminiscing, and on this particular birthday, I look back in gratitude on the journey to getting where I am today.

For some people, they always knew what they wanted to do and become. For me, it was not straight forward. It took many years of stumbling, exploring, failing and trying again and again until it finally became clear.

The journey to finding my niche saw me stumbling through different careers, businesses and professions. From working in an asset management company to moonlighting as a makeup artist. Then I worked at a telecommunications company in the financial systems a department where I utilized my accounting and technology skills.

What was supposed to be a dream job was actually my most boring work experience and I found succour when I escaped to do an MBA which has proven to be a good move till date. I fell in love with the retail and fashion case studies such as Kate Spade and Tory Burch during my MBA and decided I was going to start my own fashion brand.

From running a fashion brand for a few years that I had to walk away from to working with a consulting firm where I got to support SMEs, I began to get a clearer picture of what I wanted to do with my life.

The journey to finding my niche took me over 10 years of failing, trying, stumbling and making mistakes. I lost relationships, friendships and business partners along the way. I finally realized why people would rather stay safe than go on such an arduous journey to finding their path and I made up my mind that when I found the way, I would help other people do the same.

People ask me regularly ‘How do I know what business to start?’ or ‘How do I find my niche?’ Some even ask ‘How do I know what I am meant to do on earth?’ I decided to find answers to the questions by interviewing various inspiring people from different sectors and industries who have found their way. You can watch this inspiring video trailer.

My goal is to document this process and make it easy for someone who is seeking to find their own niche or path in life.

I also decided to take it a step further and create the Find Your Niche Challenge.  This is a free 5-day virtual challenge which will take place in a private Facebook group. Where I will give the participants daily tasks and exercises to help them identify their niche at the end of the 5-days.

If like me, you have been stumbling and trying to figure out what your niche is so you can get fulfilment doing what you love and getting paid for it, I will like to invite you to participate in this challenge.

To participate, register at and get started on the journey to finding your niche in 2017.

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This article was first published on 9th January 2017


'Tale Alimi is a foremost business coach, business growth expert, Entrepreneurial thought leader and Host of the Entrepreneur's journey radio show currently airing on WFM 91.7. She has an expertise in guiding business owners and professionals to up-level their business and revenues. 'Tale has started and run several businesses and has experienced what makes a business succeed or fail and she brings her experience to bare in helping business owners build successful and thriving businesses. She also has over 13 years corporate experience in Consulting, Telecommunications and Technology sectors; she was part of or led teams that grew the business revenues of these organizations. She was a lead facilitator at Businessday SME Connect conference. She has a Masters in Business Administration from Lagos business school, a certificate in personal coaching from the coaching academy UK and is currently the Lead coach/CEO at Tale Alimi Global( Connect with 'Tale on Facebook and Twitter by clicking the icons below.

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