BUSINESS

How Startups Can Help Empower Their Customers towards Growth

  Startups are often launched with the goal of addressing an existing gap in the market, offering innovative solutions that can help individuals and businesses alike to achieve their goals. While it’s important for startups to focus on their own

How Brands Can Distill Consumer Feedback into Real Growth Strategies

  In today’s market, brands have an abundance of consumer feedback at their disposal. From social media comments to customer reviews, brands have access to a wealth of information that can help them understand their customers’ needs, preferences, and expectations.

Get Featured! Let’s Spotlight You To Over 50,000 Readers

Imagine you have a product you are selling for 50,000 Naira and all of a sudden 10,000 people get to see and learn about this product or service you render. According to recent research, 76 per cent of consumers said

Startups Can Engage in Data-Driven Marketing Strategies for Growth

  Data-driven marketing has become increasingly popular in recent years, especially among startups looking to gain a competitive edge. By leveraging data and analytics, startups can better understand their target audience and create personalized marketing campaigns that resonate with them.

How Brands Can Detect Consumer Behaviour

  In today’s ever-evolving market, understanding consumer behaviour is essential for brands to stay ahead of the competition and ensure business growth. Consumer behaviour encompasses a wide range of activities, including purchasing decisions, brand loyalty, and product usage patterns. Brands

Fast and Efficient Strategies to Elevate Your Sales Process

  The sales process is an integral part of any business, and it’s essential to streamline it for maximum efficiency and success. In today’s fast-paced business world, it’s vital to stay ahead of the competition, which requires businesses to implement

Brands We Love: Linkage Assurance

  The Nigerian insurance industry is sauntering towards greater prominence in the country’s economic landscape. Although the uptake of its various products has traditionally been low, there are signs that this is starting to change. As Nigerians become more aware

Top 5 Locations for Real Estate Investment in the Niger Delta Region

  Nigeria’s Niger Delta region is famous for being the country’s most oil-rich area (by a great margin). Thanks to the petroleum industry that’s developed in and around it, the major cities there have drawn in workers from elsewhere in

The Achraf Hakimi Partnership: 3 Lessons To Learn on The Importance of Setting Up Structures

  Over the weekend, the internet went agog with the story of Achraf Hakimi, 24 years old Moroccan professional footballer, who’s married to Hiba Abouk, his 36 years old Tunisian wife. Read more about Business The Paris Saint-Germain full-back, Achraf

How to Analyze Your Competitors and Gain Valuable Insights

  Your business almost certainly has competitors. Maybe they’re mostly small-time ventures just trying to get by. But if your industry is like most, there are at least a few large players in it as well. Regardless of how great

6 Ways Your Business Can Innovate for Growth

  Innovation is the lifeblood of any business. Without it, companies risk becoming stagnant and losing their competitive edge. If you are a business owner or manager, you’ll need to consistently look for ways to tweak, overhaul, and improve your

How to Survive Your First 5 Years in Business

  Many would-be entrepreneurs are excited at the prospect of owning and running a business. They picture designing smart models and strategies, implementing them, and reaping bumper sales as a result. But in reality, this never becomes the case for

Network and Grow Your Business at The Business Mixer This April

  If you are looking for a premium opportunity to create and build new business relationships and make connections that will quicken your business’s growth, then join us at the Business Mixer on April 28th at 4 pm. Read more

SOTO Gallery Presents Charred Visions: Textures and Tensions

  SOTO Gallery Presents Charred Visions: Textures and Tensions, a group exhibition of works by Uche Uzorka, Chukwumereogo Okeke, and Uchay Joel Chima. Read more about Arts SOTO Gallery is a Lagos-based exhibition space that showcases contemporary African art in

Top 5 Locations for Real Estate Investment in Southeastern Nigeria

  Investors looking to get a piece of the action in Nigeria’s highly profitable real estate space typically seek out property in the usual locations: Lagos, Abuja, and maybe Port Harcourt. There’s an almost perennial demand for residential and commercial

Brands We Love: Famfa Oil

  Famfa Oil is one of Nigeria’s largest indigenous oil and gas exploration companies. Headquartered in Lagos, it has been involved in the country’s petroleum industry for more than three decades and has leveraged partnerships with other players in the

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