BUSINESS

7 Real Estate Businesses in Nigeria You Can Start with Little or No Money

  Real estate is a major pillar for any economy. The homes, shops, warehouses, and office spaces in which most of our activities take place are its ‘products’. Demand for them continues to grow, so there’s money to be made

Get Ready for the July Edition of the Connect Nigeria Business Mixer

Are you looking to expand your business network, connect with decision-makers, and discover real growth opportunities? Then mark your calendar — the Connect Nigeria Business Mixer returns this July 25, 2025, and it promises to be one of the most

5 Moves to Help Your Business Win the Second Half of 2025

The clock’s ticking — but the game isn’t over. Half of the year may be behind you, but the second half of 2025 holds just as much potential, if not more. Whether your business has gained momentum or hit a

Finish Strong: A Strategic Leadership Webinar with Dr. Maxwell Ubah

The year may be half gone — but the real race is just beginning. For business leaders, professionals, and entrepreneurs, the second half of the year isn’t just a continuation — it’s a chance to reset the pace, refocus your

8 Sports Business Ideas for Entrepreneurs in Nigeria

  Many Nigerians are passionate about sports. Some spend a lot of time and money supporting their favourite team or athlete. Others cheer from further away, choosing to follow sporting events from behind screens and variously flavoured conversations. But only

Why Basic Digital Skills Are Essential for Job Seekers in Nigeria

  In Nigeria’s rapidly evolving job market, basic digital skills have become a cornerstone for securing employment and advancing careers. As technology reshapes industries like finance, agriculture, and e-commerce, job seekers must adapt to meet new demands. With millions of

Selling Handmade Crafts on Facebook Marketplace from Rural Nigeria

  Handmade crafts are a cornerstone of Nigeria’s cultural heritage and economy, particularly in rural areas where they provide livelihoods and preserve traditional skills. Artisans in these regions create diverse products, from textiles and pottery to jewellery and woodwork, contributing

Using WhatsApp Broadcast Lists to Reach More Customers in Local Markets

  In Nigeria’s fast-evolving digital landscape, businesses are increasingly turning to mobile messaging platforms to engage customers effectively. WhatsApp, with its widespread adoption among millions of Nigerians, has emerged as a leading tool for direct and personalised communication. With over

How to Increase Sales in Your Grocery Store

  There’s a lot of advice online about scaling tech startups and other trendy businesses. You may also find a fair bit about how mid-sized companies can become corporate giants. But who’s looking out for the so-called small-time venture? Nigerian

The Connect Nigeria Business Mixer Holds Today

Today, June 27, 2025, the highly anticipated June edition of the Connect Nigeria Business Mixer takes centre stage. Business owners, founders, creatives, and executives will gather to share insights, opportunities, and network. Read more about Business Whether you’re already registered

The Importance of Consistent Branding Across Social Media Platforms

  When people come across your brand on Instagram, Twitter, Facebook, TikTok, LinkedIn, or YouTube, they should instantly know it’s you. That’s the power of consistent branding. It’s not just about using the same logo or colours. It’s about presenting

Turn SaaS Demo Videos into Signed Purchase Orders via Social Selling

  Demo videos are a key part of the sales process for SaaS companies, but many businesses treat them like static presentations instead of using them as conversation starters. With the right social selling strategy, your demo videos can do

Real Testimonials from the Connect Nigeria Business Mixer

In today’s fast-paced business environment, networking is no longer optional—it’s essential. The Connect Nigeria Business Mixer has emerged as one of the most powerful platforms for meaningful connection, collaboration, and growth in Nigeria’s business ecosystem. Read more about Business But

Building a Community Through Social Media: Best Practices

  In a time where attention spans are short and competition is high, brands that build strong communities stand out. Social media gives Nigerian businesses, creators, and organisations the chance to connect with people beyond transactions. A real community is

How to Use Social Media for Effective Customer Retention

  Getting new customers is important, but keeping them is what builds long-term success. Social media is often used for attracting attention, but it is just as powerful for retaining customers if used with intention. Nigerian businesses, whether small brands

Here are Answers to What Makes People Buy – From Paul Foh

  Selling can be an uphill task, especially when you’re trying to do it in a new space or with limited background information. At Connect Nigeria, we recognise the challenges that SMEs face here. On Friday, June 20, we hosted

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