BUSINESS

5 Strategies for Brand Awareness on Social Media

  In the age of digital connectivity, social media has become a powerful platform for businesses to engage with their audience and cultivate brand awareness. Beyond traditional advertising, the real value lies in getting customers to talk about your brand

What Is Brand Evangelism and How Can You Inspire It?

  There are people who don’t just use your products or services, but they are passionate about them. They promote your brand to others and show unwavering loyalty. These people are not just customers, they are brand evangelists. They form

The Art of Connection: 5 Heartfelt Ways to Build Customer Rapport

  Picture a world where businesses are not just impersonal entities, but instead act as caring partners on a journey of mutual understanding and trust. Establishing a rapport with customers can turn simple transactions into meaningful relationships and foster a

5 Essential Steps After Securing a Business Loan

  Congratulations! You’ve just taken a significant step in your business journey by securing a much-needed loan. It’s an exciting time, but also one that demands strategic planning and thoughtful execution. In this piece, we’ll walk you through five essential

5 Ways to Design an Effective Workplace That Drives Productivity

  Imagine a workplace where every corner fuels creativity, every element enhances focus, and every nook inspires collaboration. This isn’t a distant utopia; it’s the result of intentional design that transforms spaces into productivity powerhouses. In this article, we’ll explore

5 Ways Hospitality Startups Can Thrive in Nigeria

  Imagine a realm where hospitality isn’t just a service—it’s an experience that leaves an indelible mark on hearts and memories. In Nigeria, a nation brimming with diverse cultures, traditions, and flavours, the hospitality sector holds immense potential for startups

5 Key Characteristics of Gen-Zs in the Hiring Process

  Imagine this: your office buzzes with energy as a new generation steps onto the scene. Generation Z, born between the mid-1990s and early 2010s, brings a fresh perspective, unique traits, and a digital fluency that can reshape the way

5 Tips for Dealing with Abusive Customers

  Imagine a ship sailing through turbulent seas, encountering storms of frustration and waves of anger. This ship is customer service, often faced with the challenge of dealing with abusive customers. While such encounters can be distressing, they also offer

Navigating Customer Pain Points: A Guide to Identification and Resolution

  Imagine being a sailor navigating treacherous waters. You’re steering your ship through choppy seas, mindful of hidden reefs and unpredictable currents. In the business world, your ship is your product or service, and the waters are the customer journey.

CN Business Mixer: Meet the Speakers

In the ever-evolving landscape of Nigerian business, the importance of networking and forging meaningful connections becomes increasingly clear. It is in this spirit of growth and connection that we eagerly look forward to the upcoming August edition of the Connect

5 Strategies to Overcome Financial Crisis in Your Business

  Running a business is an exhilarating journey, but it also comes with its share of challenges, including the unexpected financial crisis. When financial storm clouds gather, it’s crucial to approach the situation with a clear mind and a proactive

5 Strategies for Small Businesses to Triumph Over Bigger Competitors

  Imagine a David facing Goliath on the battlefield of business. In the realm of commerce, small businesses often find themselves in a similar scenario, squaring off against industry giants. While the competition might seem daunting, the battlefield is not

5 Strategies for Brands to Flourish with Solution Marketing

  Imagine a world where brands are not just sellers of products or services, but partners in problem-solving. This is the realm of solution marketing—a space where businesses connect deeply with their audience by offering solutions to real-life challenges. In

5 Key Customer Retention Metrics for Support Teams

  Imagine a compass that guides businesses toward the treasure of customer loyalty. This compass is customer retention metrics—an invaluable tool that illuminates the path to understanding, engaging, and retaining your customers. In the realm of customer support, these metrics

5 Areas Where Nigerian Startups Can Channel Funds

  In recent years, Nigeria has witnessed a surge in entrepreneurial endeavours, with startups spanning various industries and sectors. As these startups strive to make their mark in the business landscape, the strategic allocation of funds becomes paramount for sustainable

4 Key Points to Make When You Cold-Call Wealthy Clients

  Imagine a phone call as a canvas, waiting for the brushstrokes of your words to create a masterpiece of connection. Cold-calling wealthy clients is an art, a delicate balance between professionalism, empathy, and value. In today’s blog, we’ll explore

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