BUSINESS

How to Maximize Your ROI from Business Community Membership

  Business communities offer more than just networking opportunities; they can be a goldmine for professional growth, business development, and personal branding. However, like any investment, the returns are dependent on the effort and strategies employed. Here’s how to get

FITCC Houston 2023: Boosting Bilateral Trade and Nigerian Exports

  All is primed for the highly anticipated Fidelity International Trade and Creative Connect (FITCC) event, heading to Houston, Texas, in the United States. Read more about Business Branded as FITCC Houston, the event’s second edition is scheduled for October

5 Ways Drones Can Make Your Real Estate Business More Profitable

  In recent years, we’ve seen greater use of drones—or Unmanned Aerial Vehicles (UAV) –across many more domains than just security and gaming. One sector that’s starting to reap great fruit from the application of this technology is real estate.

Mastering the Art of Business Networking: 5 Tips for Success

  In the world of business, networking is often cited as one of the most crucial skills for success. Whether you’re a seasoned entrepreneur or just starting, effective networking can open doors to new opportunities, partnerships, and valuable relationships. However,

How Nigerian Startups Can Scale the Third World Fence

  Nigeria, a vibrant and resourceful nation, is home to a burgeoning startup ecosystem. Nigerian startups have shown incredible promise and innovation, but they often face unique challenges, including economic constraints and infrastructure limitations. To break through the third-world fence

Effective Strategies for Small Business Marketing on a Budget

  In the dynamic landscape of Nigerian business, small and medium-sized enterprises (SMEs) are the lifeblood of the economy. Yet, despite their essential role, many SMEs in Nigeria grapple with limited marketing budgets. With a diverse and ever-evolving market, finding

10 Tools for Managing Your Small Business Finances in Nigeria

  Managing the finances of your small business can be a daunting task, but it’s a crucial aspect of ensuring long-term success. For Nigerian entrepreneurs and small business owners, understanding the unique financial landscape and using the right tools can

9 Sales Trends to Maximize Black Friday Success

  Black Friday, the unofficial start of the holiday shopping season, has long been a pivotal moment for businesses to boost sales and capture the attention of eager shoppers. However, the dynamics of the retail industry are ever-evolving, and staying

How to Manage Your Finances as an Early-Stage Tech Startup

  Startups on this side of the world fail at an alarming rate. A 2019 World Economic Forum report suggests that only 8% of African startups survive up until Series B fundraising. This isn’t really surprising; many tech-dependent ventures struggle

How To Attract and Retain Customers in the Face of a Devaluation

  For small business owners, currency devaluation can be a daunting challenge. It impacts the purchasing power of customers and can make it more difficult to both attract new customers and retain existing ones. However, by employing the right strategies,

5 Strategies for Startups to Maintain Value Amidst Currency Devaluation

  In the ever-evolving landscape of the global economy, currency devaluation is a challenge that startups must navigate. Currency devaluation can have far-reaching effects on a startup’s operations, financial stability, and competitiveness. However, with the right strategies in place, startups

5 Steps to Create an Outstanding Marketing Plan

  A well-thought-out marketing plan is the backbone of any successful business. It provides a roadmap for achieving your marketing goals and objectives while aligning your efforts with the overall business strategy. Whether you’re launching a startup or looking to

How to Sustain Your Business Growth

  It is one thing to get your business off to a flying start, but quite another to sustain your business growth over time. Unfortunately, many SMEs and startups fail to achieve the latter. After an initial period in which

6 Ways Artificial Intelligence Can Aid Your Content Marketing

Artificial Intelligence (AI) is transforming the way businesses create, distribute, and analyze content. From automating mundane tasks to providing valuable insights, AI is becoming an indispensable tool for content marketers. Read more about Tech If your business relies on content

7 Ways Startup Founders Can Keep Up with Adequate Funding

  Securing adequate funding is one of the most critical challenges that startup founders face. It’s a well-known fact that without a sufficient financial cushion, even the most promising startups can struggle or fail. So, what can founders do to

5 Ways SMEs Can Prepare for Black Friday

Black Friday has emerged as a significant retail event worldwide, presenting Small and Medium-sized Enterprises (SMEs) with both tremendous opportunities and challenges. This article highlights key strategies for SMEs to effectively prepare for and capitalize on Black Friday. Read

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