BUSINESS

How To Develop a Minimum Viable Product (MVP)

  So, you’ve got this big idea, right? But, you’re not sure if it’s gonna fly. Well, that’s where a Minimum Viable Product (MVP) comes in handy. It’s like building a tiny version of your big idea to see if

How To Choose the Perfect Business Name for Your Company

  Before you start your business, there’s something important you need to think about: your business name. A business name is like the superhero name for your business – it has to be catchy, memorable, and awesome. But don’t worry,

Top 10 Skills You Need to Be a Great Product Manager

  Hey there, future product manager! Are you ready to launch into the world of product management? Well, you’ve come to the right place. Being a product manager is like being the captain of a ship – you need to

Why Nigerians Should Choose Air Peace, Despite Rivals’ Reduced Ticket Prices

  One may be tempted to ask, why should Nigerians choose Air Peace? I’ll answer with this piece. For years, before the intervention of Air Peace, Nigerians lived with soaring flight ticket prices. Operators blamed an array of factors for

Driving Customer Engagement: Effective Marketing Strategies for PropTech Startups

  In the competitive landscape of Property Technology (PropTech), effective marketing strategies are essential for PropTech startups to stand out, attract customers, and drive engagement. With innovative solutions transforming the real estate industry, PropTech startups must deploy strategic marketing tactics

The Power of Personal Branding: Building Your Professional Identity

  In today’s competitive job market and professional landscape, personal branding has become more important than ever. Your brand is a reflection of who you are, what you stand for, and the value you bring to the table. It’s how

The Future of Social Selling: What Businesses Need to Know

  Social selling is changing how businesses interact with potential customers, leveraging the power of social media to facilitate direct engagement and personalized communication. As we look towards the future, understanding the shifts and trends in this strategy is essential

How the Landmark Beach Resort ‘Problem’ Could Affect FDIs to Nigeria

  Leisure-loving residents of Lagos are all but familiar with the Landmark Beach Resort. The Landmark Beach Resort is an expansive ecosystem of businesses drawing its life from the Atlantic coastline, this area attracts visitors by the thousands on any

How To Take Product Photos with Your Phone for Social Media Sales

High-quality product photos are essential for grabbing attention and driving sales on social media. But expensive cameras and studio setups aren’t necessary. With your smartphone and a few clever tricks, you can capture stunning product images that convert browsers into

Collaborative Social Media Campaigns: Partnering with Other Brands

  Collaborative social media campaigns represent a strategic approach for brands aiming to expand their influence and connect with larger audiences. By joining forces with other brands, companies can create powerful alliances that leverage mutual strengths, resulting in innovative and

The Growth Mindset: How to Think Like a Business Leader

  Have you ever heard the saying “You can’t teach an old dog new tricks”? Well, that doesn’t apply to business! Just like anyone else, businesses can grow and learn. The secret lies in having a growth mindset. Here’s the

10 Customer Service Tips for Keeping Your Clients Smiling

  Happy clients are the lifeblood of any business. They come back for more, recommend you to others, and help your business thrive. But how do you keep those clients happy? Through effective customer service. Here are 10 top customer

Top 10 Investment Options for Nigerian Entrepreneurs

  So you’re a Nigerian entrepreneur, congratulations! You’ve chased your dream and built a business. Now, what about your future and your business’s future? Here’s where investing comes in. Investing is like planting seeds – you put in some money

Optimizing Cash Flow Management For Nigerian Businesses

  In the vibrant landscape of Nigerian business, mastering cash flow management is essential for sustained success and growth. With the country’s unique economic dynamics and challenges, businesses must adopt tailored strategies to effectively manage their cash flow. In this

Improving Customer Service through Social Media Platforms

  Improving customer service is critical for business success, and social media platforms offer a unique opportunity to elevate the customer experience. These platforms provide a direct and immediate way to interact with customers, address their concerns, and build stronger

Air Peace Intl Ticket Prices Could Disrupt Nigeria’s Aviation Sector

  On Saturday, March 30, Air Peace, one of Nigeria’s better-known indigenous airlines, began flying passengers on the Lagos-London route. Its entry into this arena has been a big deal—it’s offering fares up to 66% lower than its competitors. Days

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