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  Before you start your business, there’s something important you need to think about: your business name. A business name is like the superhero name for your business – it has to be catchy, memorable, and awesome. But don’t worry, I’m here to help you choose an appropriate business name.
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  1. Brainstorm Like Crazy

Grab a pen and paper (or your phone if you’re fancy) and start brainstorming. Write down every word or idea that pops into your head. Don’t worry if it sounds silly at first. Just let the ideas flow like a river.
  1. Make It Easy to Spell and Say

Imagine this: you tell someone your business name, and they look at you like you’re speaking Martian. Not cool. Make sure your name is easy to spell and say. You want people to remember it without having to Google it first.
  1. Reflect Your Business

Your name should give people a hint about what your business is all about. Are you selling cupcakes? Fixing cars? Walking dogs? Whatever it is, your name should reflect it in some way.
  1. Check the Competition

You don’t want to be confused with another business, do you? Check if there are other businesses with a similar name. You want to stand out, not blend in like a chameleon.
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  1. Think Long-Term

Your business name is like a tattoo. It has to stick with you for a long time, so choose wisely. Think about where you see your business in 5, 10, or even 20 years. Will your name still fit?  
  1. Test It Out

Once you’ve got a few ideas, test them out on your friends, family, or even strangers on the street (okay, maybe not that last one). See how they react. Do they love it? Hate it? Their feedback can be super helpful.
  1. Sleep On It

Sometimes the best ideas come to you in your sleep. Literally. So, once you’ve narrowed it down to a few names, sleep on it. See which one feels right in the morning.
  1. Make It Legal

Last but not least, make sure your chosen business name is available. You don’t want to get in trouble with the law, do you? Check if the name is already trademarked or being used by someone else.
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Final Thoughts

In the end, choosing a catchy business name is like picking the perfect outfit for a special occasion. It should feel just right and make you stand out in a crowd. By brainstorming, keeping it simple, reflecting on your business, checking the competition, thinking long-term, testing it out, sleeping on it, and making sure it’s legal, you’ll find the name that fits your business like a glove. So, don’t rush, take your time, and trust your instincts.
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This article was first published on 13th April 2024 and updated on April 14th, 2024 at 7:22 pm


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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