BUSINESS

Unlock the Power of Hook Marketing: A Gateway to Business Growth and Profitability

In the ever-evolving landscape of business, one thing remains constant: the pursuit of growth and profitability. Yet, amidst the myriad strategies and tactics, there exists a hidden gem—a secret weapon that has the potential to revolutionize your marketing approach and

How To Create a Brand Persona on Social Media

  A brand persona, defined as the embodiment of a brand’s values, traits, and communication style, plays a crucial role in forging a connection with the audience on social media. Crafting a well-defined brand persona is not just about promoting

How To Effectively Use Facebook Groups for Business Growth

  Using Facebook Groups for business growth is a highly effective strategy that can significantly enhance your brand’s visibility, foster deeper customer engagement, and ultimately drive more sales. By leveraging the interactive nature of these groups, businesses can create a

The Right Mindset: Believe in Yourself and Your Business Dreams

  Starting your own business can be an exciting but challenging journey. It’s normal to feel unsure or doubt yourself sometimes, but with the right mindset and strategies, you can overcome self-doubt and embrace your entrepreneurial vision with confidence. Here’s

10 Best Offline Marketing Ideas for Your Business

  There’s a lot of information on the web about how to successfully market your business and its products online. But there isn’t as much insight concerning offline marketing, where much of the business world still operates. Read more about

How To Become a Product Manager

  Product management is an interesting career path that sits at the intersection of business, technology, and user experience. A product manager plays a crucial role in shaping the vision, strategy, and development of products that meet the customer’s needs

8 Lucrative Business Ideas that Intersect Blockchain and Real Estate

  The emergence of blockchain technology is proving to be one of the most significant events of the last few years. It’s offering up new possibilities in sectors as diverse as finance and agriculture, health and logistics. Real estate hasn’t

Men You Should Know: Allen Ifechukwu Onyema

  Allen Ifechukwu Onyema is a big deal in Nigeria. He was born in 1964 and is famous for being a lawyer and a businessperson. He’s the big boss of Air Peace, a famous airline he started in 2013. Read

7 Non-Monetary Ways to Motivate Your Employees

  Businesses rise and fall on the back of their workers’ productivity. But, as humans, most people aren’t always internally inspired to put in their best work. That’s where the practice of motivation comes in. Motivate your employees. Often, this

Leveraging Generative AI for Business Visibility and Growth

Generative AI has become a transformative force for businesses seeking to enhance visibility and drive growth. By harnessing this technology, companies can create unique content, streamline marketing efforts, and engage customers in new ways. Here’s how leveraging generative AI can

Why You Should Update Your Business Website

  These days, simply having a website is not enough; businesses must regularly update and maintain theirs to stay competitive in the ever-evolving online space. Here are several reasons why keeping your business website updated is crucial: Read more about

Renda Raises $1.9 Million for Nigeria, Kenya Expansion

  Renda, a Nigerian logistics firm with clients such as Jumia and MarketForce, has clinched $1.9 million in pre-seed funding, comprising a blend of $600,000 in debt and $1.3 million in equity. This financial injection is poised to catapult Renda’s

Chowdeck Rakes in $1.7 Million Monthly Revenue, Secures $2.5 Million Seed Funding

  According to Picodi, a global research institute, approximately 60% of Nigerians’ earnings are allocated to food, particularly in urban areas. While street vendors offering prepared meals are ubiquitous, the popularity of online food delivery services is on the rise.

How To Maximize Canva For Social Media Marketing For Your Business

  Canva helps businesses create eye-catching graphics and designs for their social media marketing campaigns. It offers a wide range of features and tools that make it easy to design professional-looking content without the need for graphic design experience. One

How To Tell Stories With Your Marketing Content

  Telling stories with your marketing content is a great way to connect with your audience and make your brand more relatable. Whether you’re promoting a product, sharing a customer testimonial, or highlighting your company’s values, storytelling can help you

7 Things Customers Want from Your Product

  Your business exists to satisfy the needs of its customers. If you’re selling them products that meet their needs, you’ll have a reasonable chance of succeeding with your enterprise. But if you aren’t giving them what they want, they’ll

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