BUSINESS

5 Branding Mistakes That Are Damaging Your Business (And How to Fix Them)

  Did you know that according to a report by Edelman Trust Barometer, 81% of consumers need to trust a brand before buying from it, and 60% of people say they’ll avoid a brand they don’t find authentic? Read more

The Difference Between Branding and Marketing Explained in Simple Terms

  If you run a business in Nigeria, especially if you’re a small business owner, you’ve probably heard people use “branding” and “marketing” as if they mean the same thing. Some say, “We need to do branding so people will

Digital vs Traditional Marketing: Which One Drives Better ROI?

  It’s 2025, and there have been tremendous advancements in digital tools. If you’re running a business, chances are you’ve once asked yourself: “Where should my next marketing revenue go, digital or traditional?” Read more about Business It’s a fair

7 Proven Psychological Techniques to Close More Deals

  Selling is not only about price, discounts, or the number of features your product has. It is about people. Every sale happens between two humans, one who needs something and another who provides it. And like every human interaction,

5 Important Lessons on Business Strategy You Can Learn from Street Hawkers

If you’re familiar with the Nigerian roads, then you’re obviously familiar with the relentless activities of street hawkers. If you live in Lagos or any other major city in Nigeria, then you can really relate to the scenario below: Read

7 Reasons Why Everyone in Your Business Should Think Like a CEO

  I remember reading a book a few years ago that talks about “Thinking like a CEO.” The book was written for employees, and I could remember how, after reading through the lessons in the book, I wished every employee

Why You Should Listen More as a Business Owner

We live in a world where everyone is struggling to get attention for themselves and their businesses. With social media, the competition for attention has only doubled. But if you’re going to do well as a business owner, you will

9 Strategies to Restart Growth in a Stagnant Business

  Everyone who sets up a business sets it up with the hope of it growing and bringing in profits steadily. However, due to certain factors, some seen and unforeseen, a business may slow down. During this time, sales may

How to Start a Building Materials Business in Nigeria

  Nigeria’s construction industry is one of the fastest-growing sectors of the economy. Thousands of new houses, offices, and shops are built every other day. This has created a surge in demand for building materials. If you’ve been wondering how

Best AI Business Name Generator: Possible Candidates You Can Use

  You have a business idea, and you’re thinking about a name for it. You want something that’s easy to remember, a label that rolls off the tongue. Your fixation on a decent name is not misplaced. If you need

7 AI Side Hustle Ideas for Beginners

  Artificial Intelligence (AI) is changing how people work and earn money worldwide, and Nigeria is no exception. Entrepreneurs across the country are leveraging AI tools to build profitable side hustles without needing advanced tech skills. If you’ve been searching

Here’s Why You Should Attend the Upcoming Connect Nigeria Business Mixer

  You don’t develop an edge in today’s business world just by fashioning a great product. Sometimes, you have to reach out, engage potential partners, learn from experienced entrepreneurs, and implement insights you gain along the way. The Connect Nigeria

How to Start a Wholesale Textile Business in Nigeria

If you’d like to begin selling textiles, there’s a great variety of them you can choose from. Whether it’s Ankara fabrics to lace, brocade, or chiffon, textiles are in constant demand across the country. So, if you’ve been asking, “How

How the Connect Nigeria Business Mixer Makes Business Networking for Beginners Easy

  For a lot of people, the idea of being in a room filled with strangers and trying to start conversations is intimidating. But business networking for beginners doesn’t have to be difficult. Read more about Business In Nigeria, one

Ochije Nnani: 4 Things Nigerian SMEs Must Do to Achieve Phenomenal Growth

  Entrepreneurs want their businesses to grow; this is a nearly universal rule. But not everyone knows what they need to do to make sustainable growth happen. And that, among other things, is why so many SMEs fail. Read more

Connect Nigeria Business Mixer Holds This Friday in Ikoyi

The September edition of the Connect Nigeria Business Mixer is set to take place this Friday, September 26, 2025, at 4:00 PM prompt in Ikoyi, Lagos. Read more about Business Known as one of Nigeria’s most vibrant networking events, the

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