BUSINESS

How to Develop a Sales Strategy That Works

  Creating a successful sales strategy is essential for any business. It helps you understand your market, target your customers, and achieve your sales goals. Here’s a simple guide to developing a sales strategy that works. Read more about Business

Don’t Miss Nigeria’s Plastics Boom – 2nd COMPLAST NIGERIA 2024

Are you thinking about becoming an entrepreneur? You can join the plastics industry now – the fastest-growing sector in Nigeria! Here’s your golden ticket to connect, learn, and discover the latest advancements in the plastics industry at the 2nd

How to Improve Customer Retention in Your Business

  Customer retention is important to any successful business. It’s more cost-effective to retain existing customers than to acquire new ones. Given the fierce market competition in today’s digital world, customer loyalty can be fleeting. Therefore, understanding and implementing effective

Developing a Customer-Centric Business Strategy

  In today’s highly competitive market, there is a need for businesses to go beyond offering good products or services to also placing their customers at the heart of their strategies. This is what we mean by a business being

WhatsApp Business for Customer Service

  Customers expect quick and easy ways to connect with businesses. WhatsApp Business is a tool that can help companies provide excellent customer service. This article will explain WhatsApp Business, why it’s useful for customer service, and how to use

How to Boost Sales Using Waitlists

  In today’s highly competitive market, businesses that will boost sales and capture consumer interest must be ones that constantly seek innovative ways to do so. There are so many popular strategies being used by businesses around the world to

How to Create Engaging Content for the Nigerian Market

Content is king. Content marketing has emerged as one of the most reliable forms of marketing in this age. This is because beyond just selling your products, it provides a unique opportunity for you to educate your target customers

How to Start a Profitable Craft Business in Nigeria

  The word ‘Craft’ refers to a wide range of items made with the hands: jewellery, pottery, metalwork, and kitted textile material often come to mind. There’s a fair bit of demand for many of these products, so it’s frequently

6 Baking Business Ideas You Can Explore

  If you love to bake, you’ll probably be delighted to know that there are several baking business ideas you can act on to begin making money from your passion. And because there’s always a demand for baked staples and

How to Plan for Seasonal Business Fluctuations

  Running a business often means dealing with ups and downs throughout the year. These changes, known as seasonal business fluctuations, can make it challenging to maintain a steady income and manage resources. However, with careful planning and smart strategies,

Top 10 Business Ideas for Aspiring Entrepreneurs in 2024

  Starting a business can be an exciting and rewarding journey. If you’re thinking about becoming an entrepreneur in 2024, here are ten promising business ideas to consider. These ideas reflect current trends and offer great potential for success. Read

How to Implement Cybersecurity Measures in Your Business

  With the rising incidences of cyber-attacks and other forms of cyber crimes, implementing cybersecurity measures is important for any business, including small and medium-sized enterprises (SMEs). Cybersecurity involves protecting your computer systems, networks, and data from theft, damage, and

12 Signs You May Be Under Cyber Attack

  With increasing emphasis on using digital tools and solutions for work, Cyber attacks are becoming increasingly common, especially for individuals and small and medium-sized enterprises (SMEs). Individuals and SMEs often do not have the financial resources to implement the

How to Create an Employee Training Program

  Creating an employee training program is essential for any business. Training helps employees learn new skills, understand their job roles better, and improve their performance. A well-designed training program can lead to a more efficient, motivated, and satisfied workforce.

How to Find and Attract Investors

  Finding and attracting investors is a crucial step for many businesses, especially startups. Investors provide the necessary funds to grow your business, develop new products, or enter new markets. However, convincing someone to invest in your idea can be

How to Host Successful Business Events

  Hosting successful business events can be a great way to grow your company, build relationships, and promote your brand. However, it requires careful planning and execution. Here’s a guide to help you host an event that will impress your

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